Publications

17 Feb 2012
Working Paper Summaries

Breaking Them In or Revealing Their Best? Reframing Socialization around Newcomer Self-Expression

Keywords: by Dan Cable, Francesca Gino & Brad Staats

April 2000 (Revised June 2000)
Case

Teach for America

On the eve of Teach For America's tenth reunion, Wendy Kopp, the 32-year-old founder and leader of the national teacher corps, is considering how to increase the impact of the organization. To date, the organization has placed 5,000 teachers in under-resourced public... View Details

Keywords: Organizational Change and Adaptation; Social Entrepreneurship; Teaching; Leadership Style; Education Industry; United States

July 2020
Teaching Plan

Girls Who Code

By: Brian Trelstad and Amy Klopfenstein

This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details

August 2011 (Revised April 2013)
Case

Language and Globalization: 'Englishnization' at Rakuten (A)

By: Tsedal Neeley

Hiroshi Mikitani, the CEO of Rakuten, (Japan's largest online retailer), is at the helm of an organization that is rapidly expanding into global markets. In a critical stride toward becoming the world's No. 1 Internet services company, Mikitani announces... View Details

Keywords: Teaching; Human Capital; Change Management; Transformation; Social Enterprise; Communication Strategy; Internet and the Web; Disruptive Innovation; Organizational Change and Adaptation; Strategic Planning; Leadership; Global Strategy; Technology Industry; Retail Industry; Japan

September 2006 (Revised October 2007)
Case

Shinsei Bank: Developing an Integrated Firm

By: Thomas J. DeLong and Masako Egawa

Tom Pedersen, newly appointed chief learning officer (CLO) of Shinsei Bank in Japan, pondered how he could facilitate development of an integrated culture and transformation of the organization. Shinsei Bank had not developed longstanding tradition or a strong... View Details

Keywords: Integration; Mission and Purpose; Organizational Change and Adaptation; Talent and Talent Management; Organizational Culture; Performance Evaluation; Cooperation; Diversity; Japan

January 2016 (Revised November 2019)
Case

Blackstone at Age 30

By: Josh Lerner, John D. Dionne and Amram Migdal

Since its IPO in 2007 and following the global financial crisis, Blackstone largely outpaced its alternative investment firm peers in assets under management, new business launches, profitability, and market capitalization. Under the leadership of Stephen A.... View Details

Keywords: Business Growth and Maturation; Asset Management; Private Equity; Financial Services Industry; New York (city, NY)

September 2019 (Revised December 2023)
Case

Accounting Fraud at Tesco Stores (A)

By: Jonas Heese, Suraj Srinivasan and Julia Kelley

This case describes the accounting fraud at Tesco Stores Limited (TSL), which was discovered by a senior accountant in TSL’s finance department. The accountant was concerned about TSL’s handling of commercial income, which, according to the accountant, overstated... View Details

Keywords: Accounting; Crime and Corruption; Organizational Culture; Corporate Accountability

11 Apr 2022
Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

organizations that want to change, it’s completely accessible. You see both the capability and the motivation, whereas before maybe you had the motivation but not the capability. And now the business case for DEI is overwhelmingly clear.... View Details

Keywords: by Jen McFarland Flint

February 2015
Case

Transforming Verizon 2015: Going Above the Network

By: Rosabeth Moss Kanter and Daniel Fox

In 2015, the Chairman and CEO of Verizon Communications reflects on his four years leading the company and considers strategic repositioning for the future. Meanwhile, a rising leader within the organization, Marni Walden, leads change with a new, company-wide product... View Details

June 2017 (Revised October 2017)
Case

Uber in 2017: One Bumpy Ride

By: Suraj Srinivasan, Jay W. Lorsch and Quinn Pitcher

Uber Technologies Inc., the popular ride-hailing company, entered 2017 having doubled its bookings in 2016 and achieving a valuation of nearly $70 billion, making it the largest venture capital-backed company in the world. Co-founder and CEO Travis Kalanick embodied... View Details

Keywords: Governance; Information Technology; Transportation; Venture Capital; Organizational Culture; Technology Industry; Transportation Industry; United States

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

25 Apr 2023
Cold Call Podcast

Using Design Thinking to Invent a Low-Cost Prosthesis for Land Mine Victims

Keywords: Re: Srikant M. Datar; Health; Medical Devices & Supplies

January 2025
Case

Transforming Talent at Teach For Taiwan

By: Juan Alcácer and Chi Kuan

The Teach For Taiwan (TFT) case follows founder Anting Liu as she considers how to scale the nonprofit’s talent strategy after a decade of impact in rural education. TFT recruits high-potential young professionals into a 2-year teaching fellowship, aiming to address... View Details

Keywords: Teaching; Talent and Talent Management; Leadership Development; Growth and Development Strategy; Mission and Purpose; Nonprofit Organizations; Education Industry; Taiwan

August 2009
Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States