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  • All HBS Web  (2,867)
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    • News  (960)
    • Research  (1,299)
    • Events  (8)
    • Multimedia  (7)
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  • March 1998 (Revised December 1999)
  • Case

Bronner Slosberg Humphrey

By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include... View Details
Keywords: Marketing; Growth and Development Strategy; Leading Change; Global Strategy; Service Operations; Competitive Strategy; Information Technology; Salesforce Management; Marketing Communications; Service Industry
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Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
  • 02 May 2005
  • What Do You Think?

Where is Consumer Generated Marketing Taking Us?

blogs a more representative discussion vehicle... The same will likely happen in the consumer generated marketing realm when slightly later-to-adopt consumers realize how much they can influence manufacturers...." The proper role of CGM was a View Details
Keywords: by James Heskett
  • 26 Nov 2019
  • Blog Post

Black Excellence: AASU’s 2019 Fall Retreat in Review

The 2019-2020 African American Student's Union (AASU) family is officially the largest it has ever been in the history of Harvard Business School. The strength of this community has always been of paramount importance to AASU student... View Details
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

that encourages innovation, problem-solving, and improvement. Yet, words were insufficient for describing and communicating such strategies. Statements such as "Delight the customer," "Offer superior service," or... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 19 Jul 2019
  • Blog Post

Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School

Pride is a home for lesbian, gay, bisexual, transgender, queer, and questioning MBA students and their partners. We build community through dedicated social and advocacy programming for our members and allies to offer meaningful... View Details
Keywords: All Industries
  • 12 Oct 1999
  • Research & Ideas

Porter’s Perspective: Competing in the Global Economy

matter? A: Absolutely. It's a very interesting paradox. In a global economy where it's easy to move goods and information around the world, these things become givens available to any enterprise. As a result, they are no longer a source... View Details
Keywords: Re: Michael E. Porter
  • 2016
  • Working Paper

Net Neutrality: A Fast Lane to Understanding the Trade-offs

By: Shane Greenstein, Martin Peitz and Tommaso Valletti
The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of market participants... View Details
Keywords: Rights; Internet and the Web; Debates
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Greenstein, Shane, Martin Peitz, and Tommaso Valletti. "Net Neutrality: A Fast Lane to Understanding the Trade-offs." NBER Working Paper Series, No. 21950, January 2016.
  • 19 Dec 2013
  • Working Paper Summaries

Innovating Without Information Constraints: Organizations, Communities, and Innovation When Information Costs Approach Zero

Keywords: by Elizabeth J. Altman, Frank Nagle & Michael L. Tushman
  • May 2014 (Revised July 2016)
  • Case

RCA: Color Television and the Department of Justice (A)

By: Willy C. Shih and Gregory Dieterich
This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details
Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Communications Industry; Communications Industry; United States; Japan
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Shih, Willy C., and Gregory Dieterich. "RCA: Color Television and the Department of Justice (A)." Harvard Business School Case 614-072, May 2014. (Revised July 2016.)
  • 06 Aug 2009
  • Working Paper Summaries

Buy Local? The Geography of Successful and Unsuccessful Venture Capital Expansion

Keywords: by Henry Chen, Paul A. Gompers, Anna Kovner & Josh Lerner
  • March 2025
  • Article

Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures

By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise; AI and Machine Learning
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Kellogg, Katherine C., Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon, and Karim R. Lakhani. "Novice Risk Work: How Juniors Coaching Seniors on Emerging Technologies Such as Generative AI Can Lead to Learning Failures." Art. 100559. Information and Organization 35, no. 1 (March 2025).
  • November 2019
  • Article

Conversations and Idea Generation: Evidence from a Field Experiment

By: Sharique Hasan and Rembrand Koning
When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details
Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention
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Hasan, Sharique, and Rembrand Koning. "Conversations and Idea Generation: Evidence from a Field Experiment." Art. 103811. Research Policy 48, no. 9 (November 2019).
  • 2000
  • Working Paper

The Drivers of National Innovative Capacity: Implications for Spain and Latin America

By: Michael E. Porter, Jeffrey L. Furman and Scott Stern
In the past decade, both academic scholars and policymakers have focused increasing attention on the central role that technological innovation plays in economic growth. There are at least two distinct reasons for this increased interest. First, though economists have... View Details
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Porter, Michael E., Jeffrey L. Furman, and Scott Stern. "The Drivers of National Innovative Capacity: Implications for Spain and Latin America." Harvard Business School Working Paper, No. 01-004, May 2000.
  • 21 Oct 2019
  • Blog Post

Know Your Audience: Recruiting HBS Students for Consumer Products

broadly students are also interested in environmental, global, and community wellness. “There is a lot of synergy between our motivated and community minded students and the companies that are offering... View Details
Keywords: Consumer Products / Retail
  • 2016
  • Chapter

User-Generated Content and Social Media

By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
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Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
  • January 1997 (Revised November 1997)
  • Case

IBM and Siemens: Revitalizing the Rolm Division (A)

By: Ashish Nanda, Antonio Davila and Georgia Levenson
The case opens with a discussion of the evolution of the private branch exchange industry in the 1970s and 1980s. It follows the path of Rolm from an independent company to an IBM acquisition and its problem as an IBM division. Then describes Siemens' growing interest... View Details
Keywords: Communication Technology; Restructuring; Joint Ventures; Negotiation Participants; Business Divisions; Problems and Challenges; Acquisition; Telecommunications Industry
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Nanda, Ashish, Antonio Davila, and Georgia Levenson. "IBM and Siemens: Revitalizing the Rolm Division (A)." Harvard Business School Case 397-058, January 1997. (Revised November 1997.)
  • May 2014
  • Supplement

RCA: Color Television and the Department of Justice (B)

By: Willy C. Shih and Gregory Dieterich
This case is a supplement to 614-072, which examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic... View Details
Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Communications Industry; Communications Industry; United States; Japan
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Shih, Willy C., and Gregory Dieterich. "RCA: Color Television and the Department of Justice (B)." Harvard Business School Supplement 614-073, May 2014.
  • 08 May 2018
  • Blog Post

Meet the Entrepreneurship Club

The Entrepreneurship Club at Harvard Business School is dedicated to creating a thriving entrepreneurial community that lasts beyond HBS. We provide high quality events and interactions to help aspiring, joining, and founding... View Details
Keywords: Entrepreneurship
  • 2020
  • Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Economy; Advertising; Spending; Media
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Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
  • 21 May 2019
  • Blog Post

Asian Pacific American Heritage Month at HBS

Business Association, is proud to introduce this year's APAHM Portrait Project.  The Asian Pacific Islander identity extends beyond a checkbox, and we are honored to share stories from the HBS community around the richness of the Asian... View Details
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