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Show Results For
- All HBS Web
(635)
- News (120)
- Research (447)
- Events (6)
- Multimedia (4)
- Faculty Publications (139)
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
in an Omnichannel World, Vol. 8 edited by Santiago Gallino and Antonio Moreno, Sicupira Family Associate Professor, Technology and Operations Management Unit Springer Series in Supply Chain Management The world of retailing has changed dramatically in the past decade.... View Details
- Web
Scaling Technology Ventures - Course Catalog
management, sales and marketing, engineering and technology, talent, and operations. In nearly every class, the course hosts case protagonists – founders, CEOs, and some VCs – as guests, mostly in person and on campus. Many guests also... View Details
- 17 May 2016
- First Look
May 17, 2016
based on the color of a person's skin through its “Dark is Beautiful” campaign—endorsed by well-known actor-director Nandita Das. However, despite the recent guidelines on advertising of skin-lightening products, many Indians still aspire to have fair skin. The View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in the sales cycle. Things were... View Details
- Profile
Marla Malcolm Beck
mortar retailers, Beck cut against the grain and decided to embrace both clicks and bricks. Bluemercury has a vast online clientele, but the brand’s larger revenue stream comes from its 60 retail outlets in 16 states around the country.... View Details
- 23 Mar 2010
- First Look
First Look: March 23
constant marginal costs, there is never a pure-strategy solution where the lower-quality B firm obtains positive market share. We also consider the case where A obtains revenue from follow-on sales, as might arise when A expects to make upgrade View Details
Keywords: Martha Lagace
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
simplified access to the online world, transforming the Internet from a communications vehicle for academics into a mass consumer phenomenon. At the same time, the growing usefulness of the Internet drove View Details
- 22 Dec 2022
- Blog Post
Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention
capacity coming online worldwide over the next half-decade. That forecast is almost 30% higher than last year's edition of the rolling 5-year projections. Likewise, a new survey by Columbia University's energy think tank polled investment... View Details
- 10 Mar 2021
- News
New Releases: Alumni and Faculty Books, Podcasts
to do something to help people carry on and to give them something to focus on other than the horrors of their news feeds. So she launched an online magazine called We Found Time. Guests on her podcast wrote original essays for busy... View Details
- 30 Aug 2016
- First Look
August 30, 2016
forthcoming Journal of Marketing Research Incentives versus Reciprocity: Insights from a Field Experiment By: Chung, Doug J., and Das Narayandas Abstract—We conduct a field experiment in which we vary the sales force compensation scheme... View Details
Keywords: Carmen Nobel
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
10 percent, in these early weeks. Q: Do your findings have implications for the video market? A: The video window, particularly DVD sales in recent years, has developed into a significant additional source of revenue for movie studios.... View Details
- 01 Jun 2016
- News
Ask the Expert: Barreling Ahead
We’ll also be able to work with Constellation Brands where it makes sense on sales and distribution. (In some cases, a simple introduction may be worth its weight in gold.) + ONLINE web-only content Which... View Details
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 24 Jun 2013
- Research & Ideas
Is Your iPhone Turning You Into a Wimp?
poses and less likely in constrictive poses. Now they wanted to look into whether behavior was affected during the poses. This might help to answer questions like: Would people be more likely to join a game of online poker while using a... View Details
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make... View Details
Keywords: Dina Gerdeman
- Web
Faculty & Advisors | MBA
Making Markets, which focuses on marketplace design; Launching Technology Ventures; Scaling Technology Ventures; Entrepreneurial Sales & Marketing; Product Management 101, in which students specified and supervised development of a... View Details
- 01 Dec 2015
- Research & Ideas
What to Do When Your Organization Has Dueling Missions
$3.94 billion in sales from its more than 3,000 retail stores and its online auction site. Even so, Goodwill’s core mission is to provide job training and placement to people with disabilities, criminal... View Details
Keywords: by Carmen Nobel
- 01 Aug 2012
- What Do You Think?
Should CEOs Worry About ‘Too Big to Succeed?’
several people have contacted me recently requesting introductions to leaders who have successfully taken their organizations through the size barrier of roughly a billion dollars in sales or several thousand employees without taking a... View Details