Online Purchases - Publications - Faculty & Research

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

product reviews, and safety ratings, all moving me forward toward a purchase decision. In short, market categories help establish expectations about products and hence facilitate exchange between buyers and sellers. But how do they... View Details

Keywords: by Sean Silverthorne

26 Jan 2016
First Look

January 26, 2016

Private Equity Finance Vignettes: 2016 This case contains four vignettes that provide an introduction to the issues covered in the course, Private Equity Finance. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/216005-PDF-ENG... View Details

Keywords: Sean Silverthorne

06 Mar 2012
First Look

First Look: March 6

isolate elements that cause people to stop watching and to find ones that keep them engaged. In addition, they make it possible to determine what kinds of ads are most likely to be shared and what types of people are most likely to share them. Here are five big... View Details

Keywords: Sean Silverthorne

06 Apr 2016
Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

speculation—and then, hopefully, sell it? “One of the top questions screenwriters talk about in their online communities is whether to pitch or to spec,” says Luo. In her paper published by Management Science, When to Sell Your Idea:... View Details

Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking

09 Jun 2014
Research & Ideas

The Manager in Red Sneakers

casual clothes said a shopper was more likely to make a purchase and to be a celebrity when she was wearing gym clothes or a Swatch than when she was wearing an elegant dress or a Rolex. Meanwhile, pedestrians from the train station who... View Details

Keywords: by Dina Gerdeman; Consumer Products; Apparel & Accessories; Fashion

05 Jul 2006
Research & Ideas

Reinventing the Dowdy Savings Bond

months. Marketing for the program was also eliminated. While all banks sell bonds, the $.50 to $.85 they earn for each transaction gives them little financial incentive to make the process easy for consumers. Finally, the Treasury's preference to migrate the sale of... View Details

Keywords: by Julia Hanna; Banking; Financial Services

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details

Keywords: by Sean Silverthorne; Retail

22 Feb 2022
Research & Ideas

When Will the Hot Housing Market Finally Start to Cool?

only 910,000 homes on the market remained unsold nationwide, an all-time low. And Zillow, the online real estate sales platform, recently revised its 2022 forecast upward, predicting home prices will surge 16 percent nationwide. The... View Details

Keywords: by Christine Pazzanese, Harvard Gazette

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and... View Details

Keywords: by Rachel Layne

16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

to post on the site any government data that does not have national security or privacy concerns. That's a lot of data. Anything that can be put online should be put online." Pros And Cons In class, participants who had read the case... View Details

Keywords: by Martha Lagace; Technology

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

30 May 2000
Research & Ideas

Market Makers Bid for Success

of FairMarket, which provides online auction services for a variety of merchant and community sites. Meakem is the founder and CEO of FreeMarkets, which creates business-to-business online auctions for... View Details

Keywords: by Staff; Web Services; Technology

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