Online Purchases - Publications - Faculty & Research

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

rental charge and a charge for the remote. Do partitioned prices help the consumer make an informed decision or just add to his or her confusion? Do partitioned prices increase demand? Is an online grocer better off presenting a customer... View Details

Keywords: by Sean Silverthorne; Retail

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

"name your own price" devices, permission marketing, group buying, price comparison engines, car purchase Web sites, mass customization, etc. It is still largely a new way of thinking whose domain and modalities remain to be... View Details

Keywords: by Martha Lagace

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

Is there a method to their madness, investing in what has been widely characterized as a dying business? Of course there are plausible explanations for their purchases that have nothing to do with economics. Their motives might include... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

01 Nov 1999
Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

So even though most companies spent the last decade reinventing their core business processes — such as how they do purchasing or manage inventory and order processing — they did so with the aim of greater efficiency. Most of them have... View Details

Keywords: by Staff

16 Aug 2024
In Practice

Election 2024: What's at Stake for Business and the Workplace?

volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and... View Details

Keywords: by Rachel Layne

21 May 2020
Research & Ideas

Fighting the COVID Blues: Advice from Business Research

example, buying a ping-pong table, TV, or online movie subscription for the family to enjoy together might make you happier than purchasing a phone to use by yourself, he says. Also, the research shows... View Details

Keywords: by Dina Gerdeman and Danielle Kost

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

base. But many ventures simply partition markets based on what is identifiable and accessible via purchased customer lists, SIC codes, LinkedIn, Facebook, or the sheer number of cold calls. Sales may be made, but it's the result of a... View Details

Keywords: by Sean Silverthorne

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

In 1908, Harvard Business School’s first dean, Edwin Francis Gay, welcomed the School’s inaugural class of 59 students by saying that HBS was challenged with encouraging its students to have the “intellectual respect for business as a profession, with the social... View Details

Keywords: by Dina Gerdeman; Green Technology

19 Jan 2022
In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details

Keywords: by HBS News

16 Nov 2010
Lessons from the Classroom

Data.gov: Matching Government Data with Rapid Innovation

to post on the site any government data that does not have national security or privacy concerns. That's a lot of data. Anything that can be put online should be put online." Pros And Cons In class, participants who had read the case... View Details

Keywords: by Martha Lagace; Technology

02 Aug 2010
Research & Ideas

Modern Indian Art: The Birth of a Market

product reviews, and safety ratings, all moving me forward toward a purchase decision. In short, market categories help establish expectations about products and hence facilitate exchange between buyers and sellers. But how do they... View Details