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Show Results For
- All HBS Web
(3,264)
- People (4)
- News (919)
- Research (1,972)
- Events (33)
- Multimedia (17)
- Faculty Publications (1,030)
- Article
From TV to Web: Content Strategies for Ads That Drive Online Sales
By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
- 03 Apr 2018
- News
Taking Frontier Markets to the Next Level
CrossBoundary Advisory as we graduated business school, five years ago. Frontier markets are the next tier beyond emerging markets, places such as Kenya, Ethiopia, Rwanda, Nigeria, Ghana––a lot of these View Details
- 02 Aug 2018
- News
Can Marketing Help Halt the Heroin Epidemic?
advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
because it draws upon the power of the founding myths of the country (the myth of success, the frontier myth, the city on a hill) and reinterprets these myths in a way that provides meaning for men who work in large companies in an intensely competitive and not always... View Details
Keywords: by Manda Salls
- 2023
- Working Paper
Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation
By: Dae Woong Ham, Michael Lindon, Martin Tingley and Iavor Bojinov
Randomized experiments have become the standard method for companies to evaluate the performance of new products or services. In addition to augmenting managers’ decision-making, experimentation mitigates risk by limiting the proportion of customers exposed to... View Details
Keywords: Performance Evaluation; Research and Development; Analytics and Data Science; Consumer Behavior
Ham, Dae Woong, Michael Lindon, Martin Tingley, and Iavor Bojinov. "Design-Based Confidence Sequences: A General Approach to Risk Mitigation in Online Experimentation." Harvard Business School Working Paper, No. 23-070, May 2023.
- September 2014 (Revised June 2016)
- Case
edX: Strategies for Higher Education
By: David Collis, Matthew Shaffer and Ashley Hartman
In May 2012, Harvard University and the Massachusetts Institute of Technology (MIT) founded edX, a new non-profit joint venture that would provide a platform for massive open online courses (MOOCs). edX did not produce original courses or instructional content—it made... View Details
Keywords: MOOCS; edX; Online Platforms; Online Education; Harvard University; MIT; Execution; Monetization; Brand Management; Higher Education; Information Technology; Strategy; Disruptive Innovation; Digital Platforms; Education Industry
Collis, David, Matthew Shaffer, and Ashley Hartman. "edX: Strategies for Higher Education." Harvard Business School Case 715-413, September 2014. (Revised June 2016.)
- Fast Answer
Market trends, opportunities in advanced technology fields
Where to begin when looking for market trends, opportunities, leading players in certain technology fields? You may begin with the following: BCC Research - Reports on major economic, scientific, and technological developments... View Details
- 29 Apr 2013
- Research & Ideas
Diagnosing the ‘Flutie Effect’ on College Marketing
Boston College's greatest marketing campaign lasted about six seconds. It's called the "Flutie Effect." In a 1984 game against the University of Miami, BC quarterback Doug Flutie threw a last-second "Hail Mary" pass 48... View Details
- 24 Apr 2019
- Research & Ideas
The 'Amazon Effect' Is Changing Online Price Competition—and the Fed Needs to Pay Attention
agencies. In 2010, these retailers would keep prices constant for about nine months on average. Today, that timeframe has narrowed to just three months, he says. That acceleration was especially true for categories like electronics and furniture with larger View Details
- 03 Nov 2022
- Blog Post
Introducing the Creating Emerging Markets Sustainability Series
Markets project? As the largest online database of academic interviews with renowned and longstanding business leaders from emerging markets in Africa, Asia, Latin America and... View Details
- 07 Aug 2014
- News
HBS Historian Nancy Koehn Puts Market Basket Feud In Perspective
- December 2016
- Case
thredUP: Think Secondhand First
By: Thomas Eisenmann, Allison Ciechanover and Jeff Huizinga
In the fall of 2016, the management team at thredUP, the largest U.S. online retailer of second hand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year-old startup, which had raised over $130 million in venture... View Details
Keywords: Scaling Start-ups; International Expansion; Online Consignment; Apparel; Internet and the Web; Expansion; Entrepreneurship; Global Strategy; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry; San Francisco
Eisenmann, Thomas, Allison Ciechanover, and Jeff Huizinga. "thredUP: Think Secondhand First." Harvard Business School Case 817-083, December 2016.
- 2023
- Working Paper
Remote Work across Jobs, Companies, and Space
By: Stephen Hansen, Peter John Lambert, Nick Bloom, Steven J. Davis, Raffaella Sadun and Bledi Taska
The pandemic catalyzed an enduring shift to remote work. To measure and characterize
this shift, we examine more than 250 million job vacancy postings across five
English-speaking countries. Our measurements rely on a state-of-the-art language-processing
framework... View Details
Keywords: Remote Work; Hybrid Work; Work From Home (WFH); Pandemic; Labor Market; Job Search; Job Design and Levels; Trends
Hansen, Stephen, Peter John Lambert, Nick Bloom, Steven J. Davis, Raffaella Sadun, and Bledi Taska. "Remote Work across Jobs, Companies, and Space." NBER Working Paper Series, No. 31007, March 2023. (Harvard Business School Working Paper, No. 23-059, March 2023.)
- Research Summary
Overview
By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
- January 2022
- Article
Determinants of Gender Differences in Change in Pay among Job-Switching Executives
By: Boris Groysberg, Paul M. Healy and Eric Lin
The authors investigate what determines differences in change in pay between men and women executives who move to new employers. Using proprietary data of 2,034 executive placements from a global search firm, the authors observe narrower pay differences between men and... View Details
Keywords: Executive Pay; Executive Labor Market; Gender Pay Gap; External Recruitment; Executive Compensation; Gender; Human Capital
Groysberg, Boris, Paul M. Healy, and Eric Lin. "Determinants of Gender Differences in Change in Pay among Job-Switching Executives." Industrial & Labor Relations Review 75, no. 1 (January 2022): 168–199.
- 07 Mar 2019
- News
Smart Marketing Brings Rapid Growth to Latino Brands
David Benitez (OPM 46, 2014) is founder and president of Intelligent Mexican Marketing (IMM Latino), a company that provides a brand-building platform in the United States' Hispanic market by being the... View Details
- December 1984
- Article
Unionization and Profitability: Evidence from the Capital Market
By: M. B. Zimmerman and R. S. Ruback
Zimmerman, M. B., and R. S. Ruback. "Unionization and Profitability: Evidence from the Capital Market." Journal of Political Economy 92, no. 6 (December 1984): 1134–1157.
- Aug 2006 - 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- Jun 2006
- Conference Presentation
Entertainment Products in Online and Offline Channels: An Examination of the 'Long Tail'
By: Anita Elberse
- 26 Nov 2019
- News
Predicting Financial Market Bubbles and Crises in Real-time
Source: Greenwood Source: Greenwood Professor Robin Greenwood notes that faculty members across Harvard have long been exploring the behavioral perspective on financial market bubbles and financial crises. Five years ago, a group formed... View Details