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  • Web

Women - MBA

world. View Video Women's Events The Admissions team hosts information sessions on campus, around the globe and virtually for prospective applicants to learn more about the community of women at HBS. To learn more about our upcoming... View Details
  • 15 Sep 2015
  • First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online... View Details
Keywords: Sean Silverthorne
  • October 2018
  • Article

The Operational Value of Social Media Information

By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
Keywords: Machine Learning; Information; Sales; Forecasting and Prediction; Social Media
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  • Web

HBR Classics - Alumni

thinking and practice. As an exclusive benefit for HBS alumni, 77 of these HBR Classics are now available for free downloading. Please browse the collection below; login is required. Just click on a title to read online or download the... View Details
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting
  • Web

5.1 Information Technology - MBA

the user as a member of the HBS community and the user’s activity online reflects not only on their own professionalism, but also on the reputation of the school. View Details
  • 20 Oct 2023
  • News

Highlights from the Fall 2023 Alumni Board Meeting

students a wider range of topics to study. Kierstead also noted that HBS has been experimenting with programming and activities that are both educational and build community. HBS Online and Executive Education Updates Patrick Mullane (MBA... View Details
  • Web

Resources - Christensen Center for Teaching & Learning

case writing resources from Harvard Business School Publishing. To order you must be signed into HBSP online as an educator. The "Sign In or Register Now" button is top right. 17 APR 2015 Harvard Business Publishing Key Elements for... View Details
  • 13 Oct 2015
  • First Look

October 13, 2015

consumer welfare if the internal content is inferior to organic search results. In this paper, we provide a legal and empirical analysis of this practice in the domain of online reviews. We first identify the conditions under which... View Details
  • Web

Career Networking - Alumni

about what's going on within your own community. Executive Presence (Behind a Screen) Speaking up on a conference call, presenting your analysis to your boss, or simply "showing up" online as your best self—how do you make your presence... View Details
  • Web

Terms of Use - Alumni

Help Terms of Use 17ms Harvard Business School has provided a suite of alumni services through its Alumni Website for the benefit of the HBS community. Services exclusive to the HBS community are protected by HBS Login and require a... View Details
  • Web

Rising Leaders for Social Impact Forum | Social Enterprise | Harvard Business School

change in the world. The forum builds a robust community that connects students and alumni who share a passion for social impact; and supports success in the classroom, navigating the unique career path, and challenges and opportunities... View Details
  • 15 Dec 2023
  • News

The Musts of 2023

righteous perspective. Dan Morrell: We'll be right back. Hey, it's Dan. Are you interested in practical business education with real world examples? Check out Harvard Business School Online's new podcast, The Parlor Room. Each episode, host and HBS View Details
  • Web

Winners & Runners-Up | New Venture Competition

create credible, fun online content on women's health/sex, plus sexual assault prevention events. Business Track, 2015 RapidSOS Michael Martin Nick Horelik Kellen Brink Alex Santana Kaiying Liao Joe DiPaolo Business Track Winner... View Details
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details
Keywords: by Rachel Layne
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

heterogeneous technology diffusion from immigrant communities in the United States for identification. The latter instruments are developed by combining panel variation on the development of new technologies across U.S. cities with... View Details
Keywords: Sean Silverthorne
  • Web

1.9 Course Registration - MBA

1. Academic Information & Policies 1.9 Course Registration Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 1.1 HBS Community Values 1.2 MBA Honor Code 1.3 Academic Calendar 1.4 Academic Program Specifics 1.5... View Details
  • December 2022 (Revised June 2023)
  • Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh
The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details
Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States
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  • Program

OPM Renew

interactive case study discussions that unfold in real time Recharge and bring new leadership insights and ideas back to your enterprise Reunite with OPM classmates and faculty and make new business connections Tap into the myriad resources and networks of the OPM... View Details
  • 19 Apr 2011
  • First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne