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  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

the past fifteen years of the contest, it's extraordinary." The Art Of The Pivot A few common experiences filter to the surface in conversations with past contest participants, whether their venture sells crème brûlée or online video... View Details
Keywords: by Julia Hanna; Education
  • 16 Dec 2011
  • Research & Ideas

Reintroducing Intellectual Ambition to the Study of Business History

The 85-year-old Business History Review, published quarterly by Harvard Business School, is the acknowledged leading peer-reviewed journal in the field. (BHR has recently been made available View Details
Keywords: by Geoffrey Jones & Walter Friedman
  • 05 Jun 2018
  • News

Harvard Business School's HBX Offers Developing Yourself as a Leader, a New Leadership Development Program Offered via the HBX Live Virtual Classroom

  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

business strategy, part of Facebook’s business model since at least 2010. That’s when Facebook opened up its Graph application programming interface (API) to advertisers, giving them access to user data... View Details
Keywords: by George Riedel
  • 25 Apr 2023
  • Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details
Keywords: by John Deighton; Fashion; Retail; Consumer Products
  • 09 Mar 2021
  • News

A For-Profit Business That Makes Education Accessible

learned at HBS was delivered before he even arrived on campus. Feerick was accepted to the School under a deferred admissions program and encouraged to spend 18 months in the business world before joining his cohort. During that time,... View Details
Keywords: April White
  • January 2021 (Revised March 2021)
  • Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu
The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details
Keywords: Retail; Business Models; Business Model; Business Startups; Emerging Markets; For-Profit Firms; Strategy; Digital Platforms; Information Technology; Technology Adoption; Value Creation; Globalization; Entrepreneurship; Competition; Expansion; Logistics; Profit; Resource Allocation; Diversification; Corporate Strategy; Retail Industry; Technology Industry; Africa
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  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
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  • September–October 2022
  • Article

Should Your Company Sell on Amazon?: Reach Comes at a Price

By: Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Sabir Semerkant
Selling on Amazon allows brands to reach millions of consumers—but that exposure comes with costs. They include smaller margins, more competition, the risk of commoditization, and less knowledge about customers. In this article, the authors present a scorecard to... View Details
Keywords: Retail; Retailing; Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Amazon; Amazon.com; Sales; Digital Marketing; Internet and the Web; Business Model; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Battery Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Electronics Industry; Food and Beverage Industry; United States
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  • Web

Annual Report 2024 | Harvard Business School

Applications 4 % Admitted 58 % Yield 126 Total Enrollment Executive Education 12,385 Total Enrollment Online 41,798 Total enrollment 4,141 CORe Participants PDF Downloads Key Metrics (pdf) Financial Statements (pdf) View Details
  • 12 Dec 2016
  • HBS Case

Business Lessons from Dwayne 'The Rock' Johnson

terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that cuts across film, television, and... View Details
Keywords: Re: Anita Elberse; Motion Pictures & Video; Entertainment & Recreation
  • November 2016 (Revised July 2018)
  • Case

Selling on Amazon at Tower Paddle Boards

By: Thales S. Teixeira and David Lopez-Lengowski
By June 2012, Stephan Aarstol felt that he had successfully passed the first critical stage of his ecommerce business. As the founder and CEO of a standup paddleboard (SUP) business, he had built a strong relationship with Asian manufacturers, built a small warehouse... View Details
Keywords: Tower Paddle Boards; Amazon; E-commerce; Online Shopping; Distribution; Internet and the Web; Business Growth and Maturation; Marketing Channels; Distribution Channels; Decision Choices and Conditions; Consumer Products Industry; Retail Industry
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  • March 2022
  • Teaching Note

Farfetch: Digital Transformation for Luxury Brands

By: Jill Avery and Sunil Gupta
Teaching Note for HBS Case No. 522-051. Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had... View Details
Keywords: Brand Management; Retailing; Two Sided Markets; SaaS; Online Marketing; Marketing; Marketing Channels; Brands and Branding; Luxury; Digital Transformation; E-commerce; Digital Marketing; Retail Industry; Fashion Industry; London; United Kingdom; Portugal
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  • 08 Nov 2024
  • Blog Post

Harvard Business School’s Armed Forces Alumni Association

determination to pursue whichever career path appeals to us.” Tom Brown (MBA 2025), Co-President, Admissions "Leaving the military for business school is a huge life change, and the admissions process can seem intimidating for any... View Details
  • 28 Nov 2015
  • News

All I Want for Christmas Is Chocolate Brussels Sprouts

Keywords: online retail; England; entrepreneurship; artisans; Retail Trade
  • Web

Contemporary Black Artists at Harvard Business School | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Contemporary Black Artists at Harvard Business School Search Baker Library Search Search Search Overview Contemporary Black Artists at Harvard Business School Opened February 2021 View Details
  • Web

For Organizations | Social Enterprise | Harvard Business School

completed together in any order to earn a comprehensive certificate. Business in Society Courses at HBS Online Discover how to align purpose with profit and develop the skills to help your View Details
  • 02 Nov 2015
  • HBS Seminar

Kevin Boudreau, Assistant Professor of Strategy and Entrepreneurship, London Business School

  • 05 Dec 2011
  • Research & Ideas

It’s Alive! Business Scholars Turn to Experimental Research

A large amusement park. A long line at an airport. A children's summer camp in Italy. What do these places have in common? Surprisingly, all are settings for serious research by Harvard Business School faculty. There's a sea change afoot... View Details
Keywords: by Carmen Nobel
  • 29 Jan 2007
  • Research & Ideas

The Business Press Is a Watchdog that Bites

When tales of financial fraud hit the newsstands, business people and academics usually assume that it was analysts or auditors who brought the wrongdoing to light. Journalists, they believe, are only repeating what they've been told.... View Details
Keywords: by Martha Lagace; Journalism & News; Publishing