Online - Publications - Faculty & Research

24 Apr 2014
News

Connecting people and policymakers in a conversation online

address a social problem. Sze accomplished this by founding The Agora, “an online town hall for all” to give more people a louder voice—one heard directly by elected officials and other policy makers. “Democracies are not as democratic as... View Details

2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

Citation

2007
Working Paper

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: Katherine L. Milkman, John Beshears, Todd Rogers and Max H. Bazerman

We study the effect of small windfalls on consumer spending decisions by examining the purchasing behavior of a sample of online grocery shoppers over the course of a year. We compare the purchases customers make when redeeming a $10-off coupon they received from their... View Details

Keywords: Spending; Consumer Behavior; Mathematical Methods; Food and Beverage Industry; Retail Industry

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Web

Business and Climate Change Course | HBS Online

Manager, Marketing Communications at Endress+Hauser What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove your... View Details

November 23, 2022
Article

The Sinister Logic of Hidden Online Fees

By: Michael Luca

Keywords: Consumer Behavior; E-commerce; Price

Citation

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February 2021 (Revised March 2022)
Teaching Note

Zillow Offers: Winning Online Real Estate 2.0

By: Marco Di Maggio, Luis M. Viceira and Julia Kelley

Citation

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February 2021
Teaching Note

Digital Marketing at HBS Online Teaching Note

By: Sunil Gupta and Rajiv Lal

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August 2003 (Revised November 2005)
Teaching Note

Electronic Arts Introduces The Sims Online (TN)

By: Youngme E. Moon

Teaching Note for (9-503-008). View Details

Keywords: Entertainment and Recreation Industry

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June 2002 (Revised September 2005)
Case

Online Music Distribution in a Post-Napster World

By: Youngme E. Moon

Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details

Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry

Citation

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03 Sep 2015
News

An Online Bank With a Personal Touch

02 Jan 2019
Video

HBS Online Carousel - Economics for Managers

21 Mar 2014
News

Harvard Business School Launches First Online Offering

Keywords: HBX; MOOC; Educational Services

Web

CORe Final Exam Preparation | HBS Online

Exam Logistics The CORe final exam is a three-hour, multiple-choice, closed book assessment created by HBS faculty and delivered via the HBS Online course platform. The exam is offered to participants after successful completion of the... View Details

2008
Working Paper

Deterring Online Advertising Fraud Through Optimal Payment in Arrears

By: Benjamin Edelman

Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Profit; Corporate Accountability; Partners and Partnerships; Mathematical Methods

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