Filter Results:
(11,462)
Show Results For
- All HBS Web
(11,462)
- People (55)
- News (3,598)
- Research (5,289)
- Events (106)
- Multimedia (130)
- Faculty Publications (2,599)
Show Results For
- All HBS Web
(11,462)
- People (55)
- News (3,598)
- Research (5,289)
- Events (106)
- Multimedia (130)
- Faculty Publications (2,599)
- 18 Dec 2019
- News
6 Skills 'Wise Companies' Use To Foster Continuous Innovation
- March 2024
- Teaching Note
Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions
By: John A. Deighton and Leora Kornfeld
Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that... View Details
- 25 Jan 2018
- News
A Whole New Game
dead,” Ranadive told The New York Times. “You could have thrown a bowling ball, and it wouldn’t have hit a soul.” In the last year, the Times reports, 27 new stores have opened... View Details
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
are the first to learn of changing customer needs, first to see competitors' marketing strategies in action, and first to encounter new regulatory initiatives. Top management increasingly relies on the ability of its geographically and... View Details
Keywords: by Staff
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- 30 Apr 2019
- First Look
New Research and Ideas, April 30, 2019
of home buyers, investors, and regulators. Using the latest research in psychology and behavioral economics, they present a new theory of belief formation that explains why the financial crisis came as such... View Details
Keywords: Dina Gerdeman
- 11 Apr 2018
- Video
New Venture Competition 2018: Who will win?
- August 2012 (Revised July 2017)
- Case
Netflix: Valuing a New Business Model
By: Francois Brochet, Suraj Srinivasan and Michael Norris
In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the... View Details
Keywords: Performance Measurement; Online Business; Asset Recognition; Accounting; Performance Evaluation; Online Technology; Motion Pictures and Video Industry; United States; Canada; Latin America; West Indies
Brochet, Francois, Suraj Srinivasan, and Michael Norris. "Netflix: Valuing a New Business Model." Harvard Business School Case 113-018, August 2012. (Revised July 2017.)
- 04 Apr 2017
- First Look
First Look at New Research, April 4
2015 had secured $12.5 million in seed and Series A funding. The founders must determine the best growth strategy for Alfred. Should they expand Alfred beyond their present operating cities, New York and... View Details
Keywords: Sean Silverthorne
- 18 Aug 2015
- News
New HBS Fund Chairs
Garrett are based in New York City, where he is a Managing Director and Head of Global Private Equity at Morgan Stanley and she is a professional photographer. Both are active with a range of civic,... View Details
- 01 Jun 2009
- News
The New “In” Crowd
Street Journal, the New York Times, Fast Company, and The Economist. Proof positive, she added, that “we’ve come a long way, baby.” Indeed, and the HBS Social Enterprise Initiative has been there every step... View Details
- 30 May 2012
- News
What Air Traffic Can Teach Us About Kidney Transplants
- 30 Apr 2020
- Book
Fighting Climate Change Requires a New Capitalism
Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details
- 12 Mar 2007
- Research & Ideas
The New Real Estate
Here is a survey of what is happening in these four areas: Record Prices Record prices are being paid for property in the U.S., but also in Europe and Asia. In the U.S. records were broken for the most paid for a single building ($1.8 billion for 666 Fifth Avenue in... View Details
- 17 Oct 2014
- Research & Ideas
New Treasury Rules Help Long-Retirement Planning
with medical emergencies or to make bequests at their death. The recent Treasury rules make it much easier for workers to use part of the assets within their 401k or IRA plans to purchase a deferred life annuity at a relatively low cost.... View Details
- 01 Oct 2002
- News
New HBSAA Board Members
'63) Oslo, Norway Senior Partner Hoegh Invest A/S Michael C. Kwee (36th PMD) Hong Kong, China Chairman and CEO PAMA Group Sanford J. Sacks (MBA '66) Scarsdale, New York First Vice President Ambac Assurance... View Details
- 14 Nov 2012
- Research & Ideas
New Agenda for Corporate Accountability Reporting
How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details
- Web
News - Research Computing Services
next maintenance will occur on Monday, April 7. If you have any questions/comments, please email us at research@hbs.edu . Close New HBSGrid Project Space Request Requirements 11 FEB 2025 We would like to... View Details
- April 2018
- Teaching Note
Formlabs: Selling a New 3D Printer
By: Frank Cespedes
Teaching Note for HBS No. 817-001. Formlabs is a venture that manufactures and sells 3D printers used in a variety of industries and applications. As the young company prepares to ship its latest model, the head of Customer Development is tasked with developing a... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia