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Show Results For
- All HBS Web
(11,432)
- People (55)
- News (3,574)
- Research (5,262)
- Events (101)
- Multimedia (129)
- Faculty Publications (2,571)
- November 1990
- Case
Techsonic Industries, Inc.: Humminbird - New Products
By: Melvyn A. Menezes
After several new product failures, the company began using customer input to help develop new products. In 1989, the fishing electronics industry is experiencing a downturn, and the company's sales and profits are slipping. The company, which has one product line... View Details
Keywords: Customer Value and Value Chain; Marketing Reference Programs; Product Development; Electronics Industry
Menezes, Melvyn A. "Techsonic Industries, Inc.: Humminbird - New Products." Harvard Business School Case 591-007, November 1990.
- 01 Mar 2016
- News
Art Collecting’s New Egalitarianism
moved on to more expensive works that typically surface at high-end auctions or via specialized dealers, the beginnings were more mainstream. “EBay was really useful at a time when I was trying to develop my interest and grow my... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
level of its access to resources, identify and seize growth opportunities. Know Your Customers' Mindsets—intimately Innovation comes in two varieties: technology-push and customer-pull. Technology-push—introducing new products based on... View Details
- 01 Mar 2006
- News
Using IT to Heal U.S. Health Care
BRAILER: Aiming to give every American an electronic health-care record by 2014. American health-care providers may use the best technology in the world, but when it comes to patient records, the system is an inefficient maze responsible... View Details
- 18 Dec 2019
- News
6 Skills 'Wise Companies' Use To Foster Continuous Innovation
- 05 Mar 2018
- Working Paper Summaries
Nowcasting Gentrification: Using Yelp Data to Quantify Neighborhood Change
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 25 Jan 2018
- News
A Whole New Game
dead,” Ranadive told The New York Times. “You could have thrown a bowling ball, and it wouldn’t have hit a soul.” In the last year, the Times reports, 27 new stores have opened... View Details
- November 1988
- Case
Honeywell Residential Division: New Product Development
Describes three different product development efforts at the Residential Controls division of Honeywell, Inc. Each of the three projects was for a different market and competitive environment. Each was tackled in a somewhat different way within the Honeywell... View Details
Keywords: Product Development; Construction; Outcome or Result; Situation or Environment; Business Divisions; Product Design; Change Management; Construction Industry
Wheelwright, Steven C. "Honeywell Residential Division: New Product Development." Harvard Business School Case 689-035, November 1988.
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
to market? Using data from the U.S. medical device industry, we find that pioneer (dis-)advantages in a market for technology setting are similar to those typically seen in product markets but different in some important respects. In... View Details
Keywords: Dina Gerdeman
- 18 Aug 2015
- News
New HBS Fund Chairs
Garrett are based in New York City, where he is a Managing Director and Head of Global Private Equity at Morgan Stanley and she is a professional photographer. Both are active with a range of civic,... View Details
- March 2024
- Teaching Note
Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions
By: John A. Deighton and Leora Kornfeld
Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that... View Details
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
are the first to learn of changing customer needs, first to see competitors' marketing strategies in action, and first to encounter new regulatory initiatives. Top management increasingly relies on the ability of its geographically and... View Details
Keywords: by Staff
- 01 Jun 2009
- News
The New “In” Crowd
Street Journal, the New York Times, Fast Company, and The Economist. Proof positive, she added, that “we’ve come a long way, baby.” Indeed, and the HBS Social Enterprise Initiative has been there every step... View Details
- 30 May 2012
- News
What Air Traffic Can Teach Us About Kidney Transplants
- January 2000
- Case
Claiborne Asks Web Surfers to Name New Line
Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details
Fournier, Susan M., and Andrea Carol Wojnicki. "Claiborne Asks Web Surfers to Name New Line." Harvard Business School Case 500-055, January 2000.
- 23 Dec 2017
- News
Exploring a New Agenda for Corporate Sustainability
- 30 Apr 2020
- Book
Fighting Climate Change Requires a New Capitalism
Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details