New York (city, NY) - Publications - Faculty & Research

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

comprehensive list of confirmed, possible, and questionable McRib sightings. McDonald's kicked off its latest McRib launch with a "Legends of the McRib" event in New York City. The McRib was a key... View Details

Keywords: Re: Michael I. Norton

01 Nov 2020
Research & Ideas

Good Leadership Is an Act of Kindness

in fear of losing their jobs. In times of crisis, bosses must alter their expectations. As Bryce Covert wrote in a New York Times op-ed, "Keeping output steady while maintaining our physical and mental... View Details

Keywords: by Boris Groysberg and Susan Seligson

08 May 2013
Research & Ideas

A Company’s Evolving View of Gender Equity

gender-related themes from media outlets including the Wall Street Journal and New York Times. This allowed them to trace how, when, and why the firm evolved in its focus on gender. They also created a time... View Details

Keywords: by Martha Lagace; Accounting

17 Apr 2006
Research & Ideas

Resisting the Seductions of Success

In his novel I Come as a Thief, Louis Auchincloss introduces us to Tony Lowder, a lawyer in his early forties. Tony and his wife have two children. He works for the New York office of the Securities and... View Details

Keywords: by Joseph L. Badaracco Jr.; Entertainment & Recreation; Information; Publishing

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program... View Details

Keywords: by Michael Blanding; Energy

31 Mar 2008
HBS Case

JetBlue’s Valentine’s Day Crisis

information systems. "We had so many people in the company who wanted to help but who weren't trained to help," Neeleman told the New York Times. "We had an emergency control center full of... View Details

Keywords: by Julia Hanna; Air Transportation

12 Mar 2014
Research & Ideas

Entrepreneurship and Multinationals Drive Globalization

whether Chinese or Brazilian, to be offered to consumers worldwide, both by local firms and by Western multinationals anxious to offer their consumers more choices. Whether Shanghai and Rio de Janeiro become as globally relevant as beauty capitals as Paris and View Details

Keywords: by Sean Silverthorne; Beauty & Cosmetics; Manufacturing; Consumer Products; Pharmaceutical

05 Apr 2011
First Look

First Look: April 5

state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market... View Details

Keywords: Sean Silverthorne

25 Jun 2012
Research & Ideas

Collaborating Across Cultures

man to emperor Xuanzong and his consort. “To the extent that creativity is about the recombination of existing ideas, then combining ideas that haven't been connected before creates the potential to produce something new and useful" The... View Details

Keywords: by Michael Blanding

14 Sep 2020
Research & Ideas

You're Right! You Are Working Longer and Attending More Meetings

Resource Management; HBS doctoral candidate Evan DeFilippis; New York University doctoral student Stephen Michael Impink; and former HBS research associate Madison Singell—studied aggregated, anonymous... View Details

Keywords: by Danielle Kost

19 Nov 2014
HBS Case

Marketing Marijuana

companies—perhaps the existing "big tobacco" powerhouses—muscle their way in and perpetrate "The Bud Light-ification of Bud," as the New York Times suggested? Those pursuing answers need... View Details

Keywords: by Michael Blanding; Food & Beverage

29 Jan 2018
Book

How 'Teaming' Saved 33 Lives in the Chilean Mining Disaster

is in process. Teaming, she says, is essential to organizational learning. In her new book Extreme Teaming: Lessons in Complex, Cross-Sector Leadership, Edmondson, the Novartis Professor of Leadership and Management at Harvard Business... View Details

Keywords: by Amy C. Edmondson; Mining

23 May 2005
Research & Ideas

What Could Bring Globalization Down?

cables to Germany, after war broke out in 1914. The Lusitania (which was sunk on May 7, 1915) is simply a good symbol for the end of this first age because so much had previously depended on safe navigation between New View Details

Keywords: by Cynthia Churchwell

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

published by the Academy of Management (August, 2005) as part of its Best Paper Proceedings. Her research on how young firms grow is based on data looking at new advertising agencies in New View Details

Keywords: by Sarah Jane Gilbert; Advertising

26 Jan 2009
Research & Ideas

Where is Home for the Global Firm?

to Luxembourg and then to Bermuda. Today, Genpact's only listing is in New York while its managerial talent sits primarily, but not exclusively, in India. With its NYSE listing, is Genpact a U.S.... View Details

Keywords: by Martha Lagace

05 Apr 2016
First Look

April 5, 2016

structuring. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/216035-PDF-ENG Harvard Business School Case 216-003 Pershing Square 2.0 In June 2015 William A. Ackman, the CEO and founder of New View Details

Keywords: Sean Silverthlorne

July 2004 (Revised July 2020)
Case

Hines Goes to Rio

By: Arthur I Segel and Ricardo Reisen De Pinho

The Torre Almirante office tower, Hines' newest project in Rio de Janeiro, was a 36-story, Class AA office tower with an adjoining 420-stall parking structure and a preserved 14-story historic facade. It was completely different from anything that had previously been... View Details

Keywords: Property; Design; Construction; Buildings and Facilities; Risk Management; Problems and Challenges; Real Estate Industry; Brazil; New York (city, NY)

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March 2022 (Revised January 2023)
Case

Clara Wu Tsai and Brooklyn Loan Innovation

By: Archie L. Jones, Jeffrey J. Bussgang and Henry McGee

Philanthropist Clara Wu Tsai is committed to racial equity and investing in Brooklyn-based minority business owners. In the wake of the George Floyd murder, she decides to create a new initiative called the Social Justice Fund and commit an initial $50 million over 10... View Details

Keywords: Minority-owned Businesses; Racial Equity; Entrepreneurship; Race; Values and Beliefs; Small Business; Partners and Partnerships; Social Issues; Investment; Corporate Social Responsibility and Impact; Decision Making; Brooklyn