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Show Results For
- All HBS Web
(604)
- People (1)
- News (122)
- Research (380)
- Events (3)
- Multimedia (2)
- Faculty Publications (123)
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They cautioned that they are not ready to... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
Francesco's changes have meant that supermarkets can price their private-label brands higher. He's also constantly introducing new products to keep the category exciting to both retailers and consumers, even... View Details
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the View Details
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
As we start to think about returning to work, shopping, and recreation, there is much talk about transformed workplaces and innovative social distancing designs. But how will companies, workers, and customers have confidence that these View Details
- 01 Apr 1999
- News
A Vibrant Brand
surrounded by Vibe posters - in the Manhattan office where he oversees the Vibe brand, is clear: he owes a tremendous amount to others. Insightful and likable, Clinkscales would be equally at ease in a trendy New York dance club or in the... View Details
Keywords: Susan Young
- 01 Sep 2022
- News
Your Family, Your Work, Your Way
really want to go with my career? How do I approach this new hybrid work environment, whether I’m working remote, in person, some combo, whether my colleagues are how do I do that effectively? How do I think about reforging some of those... View Details
- 10 Jan 2017
- Blog Post
From Product Development to Business School
to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details
- 01 Dec 2011
- News
Ticktock
in 2007, the year Clocky came on the market. Nanda, who cut the original price of the clock from $50 to $39 to spur sales, knew she needed to extend the existing product line or venture into new product View Details
- 15 Jun 2021
- News
Case Study: Inside Story
partnerships as the only activity, since they can be extremely slow and don’t provide the opportunity for rapid iteration and learning that young startups often benefit from. Updating a contract with a large partner can take months (or even years!). In a View Details
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
When MBAs start the second semester of their second year at Harvard Business School, most have already lined up new jobs--but that doesn't mean they have a clear idea what they want out of the rest of their lives. The same could be said... View Details
- 10 Jun 2008
- First Look
First Look: June 10, 2008
key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers. Purchase this case:... View Details
Keywords: Martha Lagace
- 16 Jul 2014
- HBS Case
Marketing Obamacare
are aware of the new opportunities, and then you've got to motivate and enable them to find an insurance solution that makes sense for them." After all, no one wakes up in the morning excited to buy insurance. "It's a grudge... View Details
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
which the art world uses market categories to separate and organize large amounts of information, which in turn allows buyers and sellers to accurately assess the value of various works. This investigation led to a related lesson that art... View Details
- 01 Sep 2011
- News
Charged Up
Image by Digital Art/Corbis Related Links Listen to a podcast of Professors Rawi Abdelal, Forest Reinhardt, and Richard Vietor discussing the future of energy The catch-all “green” category covers a range of industries, from wind and... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
everyone starting a new company, in the forms of incumbent advantages like brand recognition, scale, and capital.” What has surprised you most about your entrepreneurial journey since graduating from HBS? Ben:“How much of it you can only... View Details
- 13 Oct 2003
- Research & Ideas
How to Pick Managers for Disruptive Growth
of past successes to predict that more successes are in store. The theory in use is that if you find someone with a track record and with the right-stuff attributes, then he or she can successfully manage the new business venture. But in... View Details
Keywords: by Michael Raynor
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His View Details
Keywords: by Martha Lagace
- 05 Dec 2012
- What Do You Think?
Should Managers Bother Listening to Predictions?
should not however be slaves to the plan or the prediction they are following and must ask how firm-wide competencies can be developed to handle changes in predictions." And there are situations in which predictions can be very helpful. Peter Everett commented:... View Details
Keywords: by James Heskett
- 28 Sep 2021
- News
Alumni Connections Drive Career Opportunities for Students
network. HBS’s 87,000-plus alumni serve as change makers and an important resource for students. Early in the pandemic, the CPD team made an appeal to alumni and recruiting partners that resulted in nearly 1,000 new full-time and... View Details
Keywords: Becca Carnahan
- 08 Jun 2009
- Research & Ideas
The Return of the Salesman
address: that salespeople promoted innovations; that they acted as brokers of information; and that their activities "embodied the spirit of capitalism in popular culture." Could you elaborate on the importance of these themes? A: In the early 20th century, a lot of... View Details