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- All HBS Web
(2,207)
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- Research (1,015)
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- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
patterns in the emotional elements that commanded the most attention. In short, evoking surprise proved the most effective way of capturing attention, while evoking joy was best for retaining attention. "The findings showed that advertisers should use a quick element... View Details
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
Society is evolving and it is leaving business behind, say HBS professor Shoshana Zuboff and James Maxmin. In their new book, The Support Economy: Why Corporations are Failing Individuals and the Next Episode of Capitalism, they address... View Details
Keywords: by Martha Lagace
- 21 Feb 2012
- Research & Ideas
Leadership Program for Women Targets Subtle Promotion Biases
understanding of second-generation bias into a new approach to women's leadership development, moving beyond traditional programs developed for men. "Most leadership development for women is 'add women and stir'—basically, delivering... View Details
Keywords: by Maggie Starvish
- 27 Sep 2016
- First Look
September 27, 2016
programs have entered a period of rapid transformation, driven on one side by the proliferation of a new technological, cultural, and economic landscape commonly referred to as “digital disruption” and on the other by a widening gap... View Details
Keywords: Sean Silverthorne
- 18 Jun 2024
- Research & Ideas
Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.
environments.” If central banks had used economic models that account for variations in the speed of firm’s pricing decisions rather than their traditional forecasting tools, policymakers might have detected rising inflation sooner, suggests View Details
- 17 Feb 2003
- Research & Ideas
Tales of the Newly-minted MBA
for several years before joining Novantas, a start-up consulting firm located in New York. The first eighteen months, she recalled, were "absolutely wonderful. I felt like my mentors at the firm were really excited about the work I... View Details
Keywords: by Julia Hanna
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
work, no matter where they are. "Let's face it," writes HBS Professor Leslie Perlow. "When that phone buzzes, few of us have the mental fortitude to ignore it." In her new book, Sleeping With Your Smartphone, Perlow... View Details
Keywords: by Leslie A. Perlow
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
any of his contemporaries, however, he strove to make an all-encompassing system of sales management. He created a global sales force that constantly sought new customers (and tried to sell replacement merchandise to existing ones) and... View Details
Keywords: by Laura Linard
- 15 Aug 2005
- Research & Ideas
The Founding CEO’s Dilemma: Stay or Go?
Aage Sorensen Memorial Award for sociological research. With his coauthor, Rock Center Entrepreneur-in-Residence Henry McCance of Greylock Partners, professor Wasserman recently completed a case study about founder-CEO succession at Wily Technology. View Details
- 03 Sep 2013
- First Look
First Look: September 3
Program This case examines a distinctive leadership development program within the World Economic Forum. The program, born out of the conviction that the complexity of global challenges at the beginning of the 21st century required a... View Details
Keywords: Sean Silverthorne
- 19 Jul 2016
- First Look
July 19, 2016
leadership and in its business model. But, shortly after the second anniversary of the investment, the senior partners were beginning to question whether the depth and pace of change was enough. They had some tough decisions to make.... View Details
Keywords: Sean Silverthorne
- 23 Jul 2001
- Research & Ideas
Looking for CEOs in All the Wrong Places
At a recent gathering of chief executives in New York City, the CEOs of two companies shared pleasant dinner conversation. The first led a large, successful corporation; the second also served as a director of a telecommunications firm... View Details
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
Initially, the discussion tends to focus on the ideas that have been taught, says Simons. From about the midway point of the program onward, however, participants begin to share what they will do differently at their companies as a result... View Details
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
Santa Clara County into Silicon Valley. “Countries are beginning to realize—Israel being one of them—that they need to engage in public diplomacy, not just a foreign diplomacy, and in place branding, not just political advocacy, ” says... View Details
- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
"vision," "direction," "focus," "advantage." To Montgomery, the Timken Professor of Business Administration, this is indicative of a disturbing trend. "We've lost sight of where strategies come from and the distinctive role leaders play in the process," she says. In... View Details
Keywords: by Carmen Nobel
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
is in that triumvirate? A: I believe that Steve Jobs, Andy Grove, and Bill Gates are the three people who put a computer on everybody's desk. Q: We'll segue a little bit into him as a manager. He was a highly trained engineer. First in his class at City College of... View Details
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
down from the semicircular banks of seats in Aldrich 9. Price tags (retailers wouldn't have to re-mark them for discounted sales). Billboards. Sheet music (self-turning scores). Eyeglasses with news headlines projected inside the lens... View Details
Keywords: by John S. Rosenberg
- 30 May 2023
- Research & Ideas
Can AI Predict Whether Shoppers Would Pick Crest or Colgate?
Companies have long poured time and money into surveying customers. Now, with new research showing artificial intelligence provides plenty of rich data about shopper preferences, could customer surveys become obsolete? Companies turn to... View Details
Keywords: by Kristen Senz
- 06 Aug 2013
- First Look
First Look: August 6
fully realized and are stronger in mature, slow growth industries. Prices do not fall, however, when the acquirer is diversifying into a new product market. This direct evidence of real changes induced by merger activity is consistent... View Details
Keywords: Anna Secino
- 19 Apr 2010
- Research & Ideas
The History of Beauty
you have a major industry that still has lots to reveal. We asked Jones to discuss his research and his new book. Sean Silverthorne: What inspired your interest in the beauty business and its history? Geoffrey Jones: My initial interest... View Details