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  • 21 Aug 2006
  • Research & Ideas

How Europe Wrote the Rules of Global Finance

the collective expectations of market participants. We are already in a very different moment in history compared to the middle of the 1990s. What most fascinated me was how much the content of financial orthodoxy had shifted during the... View Details
Keywords: by Ann Cullen
  • 01 Aug 2016
  • Research & Ideas

Retail Execs Underplay Current Performance to Investors--but Why?

mobile phones, tablets, as well as desktop computers. Do some retail executives mislead investors to win in the stock market? Source: Rawpixel Ltd Consumer activity data included counts of specific events that appeared to involve a... View Details
Keywords: by Dina Gerdeman; Financial Services
  • 11 Nov 2013
  • Research & Ideas

A Smarter Way to Reduce Customer Defections

Companies spend significant sums to acquire customers. Once hooked, marketers protect those investments by attempting to keep patrons happy, engaged, and most of all, loyal. Reducing customer attrition, or "churn" in View Details
Keywords: by Dina Gerdeman; Retail; Service
  • 14 Feb 2005
  • Research & Ideas

The World in Your Palm?

features. "Do I want my business phone to play music?" The key to living in a multiple-device life is a standard way of sharing information between devices, such as via data cards and network communication, said Susan K. DelBene, vice president of marketing,... View Details
Keywords: by Sean Silverthorne
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

Our new data help to address important questions related to innovation and long-run growth dynamics. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52130 Harvard Business School Case 517-108 Tequila Patrón Tequila Patrón was one of the most... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2006
  • First Look

First Look: September 5, 2006

significantly more on upfront marketing than non-pioneers. Contrary to expectations, however, firms in markets that exhibited increasing returns did not spend more on their early customer acquisition efforts... View Details
Keywords: Sean Silverthorne
  • 07 Aug 2006
  • Research & Ideas

Whatever Happened to Caveat Emptor?

Many of us learned at an early age the expression caveat emptor, or let the buyer beware. The phrase conjured up an image of a roiling, rollicking market that consumers best entered equipped for battle and prepared for disappointment—or... View Details
Keywords: by Sean Silverthorne; Retail
  • 20 May 2013
  • Op-Ed

Making America an Industrial Powerhouse Again

Critics have denounced this proposal as yet another government intrusion into the market and a futile attempt to "pick winners." What these critics ignore is that the US government has a long history of investing in research... View Details
Keywords: by Gary Pisano; Manufacturing
  • 17 Oct 2012
  • Research & Ideas

America Needs a Manufacturing Renaissance

companies such as Sony and Matsushita) led to the migration of R&D in consumer electronics to Japan (and later to South Korea and Taiwan). As consumers demanded ever-smaller, lighter, and more powerful (and power hungry!) mobile... View Details
Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing
  • 13 May 2008
  • First Look

First Look: May 13, 2008

What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand... View Details
Keywords: Martha Lagace
  • 11 May 2010
  • First Look

First Look: May 11

Standard theories of corporate ownership assume that because markets are efficient, insiders ultimately bear agency costs and therefore have a strong incentive to minimize conflicts of interest with outside investors. We show that if... View Details
Keywords: Martha Lagace
  • 09 Jun 2009
  • First Look

First Look: June 9

also accounts reasonably well for the large gyration in stock prices over this period. Finally, the endogenous adoption mechanism plays a significant role in amplifying other shocks. Download the paper: http://www.hbs.edu/research/pdf/09-134.pdf Farsighted Stability... View Details
Keywords: Martha Lagace
  • 25 Oct 2004
  • Research & Ideas

Planning for Surprises

do to make prevention of a potential disaster a priority in the face of competing priorities, and to mobilize a response in the face of concerted opposition for special interests. Far too often, we only address problems after the... View Details
Keywords: by Martha Lagace
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details
Keywords: Sean Silverthorne
  • 05 Oct 2016
  • What Do You Think?

Can the US Economy Regain the Growth and Prosperity of the Past?

very proficient in mobilizing capital to stoke innovation and create new industries for sustained growth. It should focus on immense global market opportunities ” Tip Parker suggested what those new global... View Details
Keywords: by James Heskett
  • 07 Jan 2009
  • What Do You Think?

Is the World Really Flat?

"With the virtual mobility of global labor insured, only those companies and nations will grow ... that make the best use of entrepreneurial qualities...." How governments should spend money in support of innovation clearly... View Details
Keywords: by Jim Heskett
  • 13 Sep 2011
  • First Look

First Look: September 13

platforms may coexist without the market tipping. Our model helps explain why platforms with different business models coexist in markets, including online dating, housing, and labor markets. Download the paper:... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

forthcoming Journal of International Economics Corporate Debt, Firm Size and Financial Fragility in Emerging Markets By: Alfaro, Laura, Gonzalo Asis, Anusha Chari, and Ugo Panizza Abstract— The post-Global Financial Crisis period shows a... View Details
Keywords: Dina Gerdeman
  • 02 Sep 2002
  • Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

of U.S. managers.— Geoffrey Jones Unilever was one of the world's earliest and most widespread multinational firms, and already had a large U.S. business by the interwar years. During the research, I was surprised to discover that the company experienced decades of... View Details
Keywords: by Sarah Jane Johnston & Martha Lagace
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

is even more important as markets and buying processes change, and key levers for linking strategy and selling behaviors. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49188 June 2015 ThinkSales It Doesn't Matter If... View Details
Keywords: Sean Silverthorne
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