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Show Results For
- All HBS Web
(1,304)
- People (5)
- News (452)
- Research (526)
- Events (5)
- Multimedia (17)
- Faculty Publications (171)
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- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
2,000 data points on each of its 2.2 million patients, including clinical data, medication use, education, socioeconomic factors, and consumer spending information to segment patients into groups, such as "high risk of cancer," so these segments can receive... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details
Keywords: Martha Lagace
- 15 May 2020
- Research & Ideas
Find Your Pragmatic Path through Radical Uncertainty
would love to know when life will return to “normal” even if it is a different normal than what we have previously experienced. Many companies are running ads or issuing CEO messages that say: “We are in this together.” Perhaps it is more... View Details
- 01 Nov 2010
- Research & Ideas
How IT Shapes Top-Down and Bottom-Up Decision Making
decision-making toward the bottom of the corporate ladder. Communication systems, such as e-mail and instant messaging applications, will push the decision-making process toward the top. And that means developing an IT strategy isn't all... View Details
Keywords: by Carmen Nobel
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
To transform lofty aspirations into quantifiable impact, nonprofits need to become more familiar with traditional business tools such as business plans, precise mission statements, and goal setting to improve their performance. That was the View Details
Keywords: by Manda Salls
- 21 Apr 2009
- First Look
First Look: April 21, 2009
specificity need not always lead to vertical integration. The purpose of this paper is to uncover some of the factors driving firms to (sometimes) choose to remain separated, rather than integrate, in the presence of high specificity. Its main economic View Details
Keywords: Martha Lagace
- 16 Sep 2002
- Research & Ideas
The Irrational Quest for Charismatic CEOs
our new knowledge-based enterprises. Perhaps Apple's John Scully should have remained at Pepsi; Kodak's George Fisher at Motorola; H-P's Carly Fiorina at Lucent; and Xerox's Richard Thoman at IBM. But as boards routinely bypass their internal management, the View Details
Keywords: by Martha Lagace
- 10 May 2016
- First Look
May 10, 2016
insiders trade. We conclude managers do not fully disclose their private information and instead message to shareholders and analysts something of opposite sign. The data suggest they may be motivated in part by subsequent personal... View Details
Keywords: Carmen Nobel
- 03 Feb 2015
- First Look
First Look: February 3
entirely outside the traditional beef system? How could he expect established companies to react to this disruption of the status quo? Messaging around this product was critical: How should Post communicate with the public to convey that... View Details
Keywords: Sean Silverthorne
- 09 Jun 2014
- Research & Ideas
The Manager in Red Sneakers
nonconforming way," Keinan says. "It sends the signal that this CEO and company are confident enough that they can behave in a nonconforming way because they are a high-status brand." The authors say a key message for firms and... View Details
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
successful only if everyone in the organization understands the strategy and helps to implement it. The Balanced Scorecard provides a simple, clear message about organizational strategy that all employees can understand and internalize in... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 03 May 2011
- First Look
First Look: May 3
at least twice. Though you may think redundancy is unnecessary and even a waste of time, a new study indicates that it helps your message cut through today's information overload. Read thearticle:... View Details
Keywords: Sean Silverthorne
- 20 Feb 2007
- First Look
First Look: February 20, 2007
of research. From this perspective, the cautionary message conveyed is very important. Second, we examine how the paper fits into the Street earnings literature. We arrive at less alarming conclusions than the authors about the degree to... View Details
Keywords: Martha Lagace
- 12 Feb 2001
- Research & Ideas
John Irving’s Lessons for Business
even if, ultimately, the project doesn't work out for whatever reason. Recognizing the value of creativity in that way sends a powerful message of support — and helps people stay passionate about their work, whatever it may be. View Details
Keywords: by Mallory Stark & Martha Lagace
- 30 Jul 2013
- First Look
First Look: July 30
Investment and South Africa (B) Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Updates the 2006 case to 2012. The subsequent six years only reinforce the message of... View Details
Keywords: Anna Secino
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines... View Details
Keywords: by Martha Lagace
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
happy hours, and if possible, having a physically distancing picnic. Social connection doesn’t always mean a Zoom call; sometimes even a text message can be enough. Use ‘job crafting’ to let employees modify their roles Jayanth Narayanan,... View Details
Keywords: by Dina Gerdeman
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
the importance of delivering a consistent message to different stakeholders, and the risks and rewards of introducing external financial information into a firm's planning and operations activities. Martha Lagace: What important themes do... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
group messaging software—which the author has dubbed, collectively, Enterprise 2.0—that allow for more spontaneous, knowledge-based collaboration. These new tools, the author contends, may well supplant other communication and knowledge... View Details
Keywords: Sean Silverthorne
- 26 Jan 2016
- First Look
January 26, 2016
than they answered, and Cresswell wondered if this was the best way to segment the market. While segmenting in this way was intriguing, it led to a branding challenge—as a start-up, it was difficult for onefinestay to have the resources to support multiple brand View Details
Keywords: Sean Silverthorne