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Show Results For
- All HBS Web
(1,290)
- People (5)
- News (452)
- Research (525)
- Events (5)
- Multimedia (18)
- Faculty Publications (169)
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- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
impact of these advances? A: One of the biggest impacts of this work has been the trend toward micro-targeting. A company may have millions of individual customers, but now each one receives a customized message for a customized product... View Details
Keywords: by Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
but as fulfilling a larger obligation that they felt toward their country. Once you understand these often surprising bundles of associations, you can reinforce and sometimes alter them with the messages your company sends to consumers.... View Details
Keywords: by Jean Ayers
- 04 Sep 2001
- Lessons from the Classroom
Getting Back on Course
and who have also made a clear declaration that "this is the kind of path I want to take." Some of the participants were quick to make it clear, 'We don't want to see superstars.'—Myra M. Hart A message to Clark from one alumna... View Details
Keywords: by Martha Lagace
- 26 Nov 2013
- First Look
First Look: November 26
those who attempt to calm down, individuals who reappraise their anxious arousal as excitement feel more excited and perform better. Individuals can reappraise anxiety as excitement using minimal strategies such as self-talk (e.g., saying "I am excited" out... View Details
Keywords: Sean Silverthorne
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
best ad in the world won't make a dent if its message and the cultural moment are not aligned. One of Holt's inspirations was to juxtapose how brands maintain cultural value in the face of cultural disruptions with research that examines... View Details
Keywords: by Martha Lagace
- 08 Sep 2010
- First Look
First Look: September 8, 2010
case:http://cb.hbsp.harvard.edu/cb/product/810141-PDF-ENG Whole Foods Acquires Wild Oats (A) Michael D. Kimbrough, Sudhakar Balachandran, Madhav Srinivasan, and Rachel GordonHarvard Business School Case 109-029 Examines the implications of Whole Foods' CEO's anonymous... View Details
Keywords: Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Times has been a real leader on consumer demographic marketing. With 16 million registered users, nytimes.com is one of the only media sources that can let you customize an advertising message around rich contextual context with specific... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/218036-PDF-ENG Harvard Business School Case 718-426 Tencent Tencent had undergone many transformations since it was founded in 1998 as a simple messaging... View Details
Keywords: Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor’s films and enables a discussion of the role of cinema in propagating gender stereotypes and... View Details
Keywords: Sean Silverthorne
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
happy hours, and if possible, having a physically distancing picnic. Social connection doesn’t always mean a Zoom call; sometimes even a text message can be enough. Use ‘job crafting’ to let employees modify their roles Jayanth Narayanan,... View Details
Keywords: by Dina Gerdeman
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Environmentalists find the private sector increasingly receptive to their message (or pressure). Numerous companies know that reducing waste, recycling, and avoiding pollution makes economic sense. When Home Depot encouraged two of... View Details
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
identify your core customers and build a scalable platform for growth around them. That's the message from Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School; James P. Dougherty,... View Details
Keywords: by Sean Silverthorne
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
messages sent to all employees. The result: Continental changed its culture, energized employees who felt, "We are all in this together," and achieved its goal within one month. The company then raised the bar on its goals year... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
- 26 Oct 2009
- Lessons from the Classroom
The New Deal: Negotiauctions
technical and academic writing over the past decade has focused on mergers and acquisitions, which are typically negotiauction situations. But one of the main messages in the book is that the deal strategies and structures that have... View Details
Keywords: by Julia Hanna
- 17 Apr 2006
- Research & Ideas
Resisting the Seductions of Success
promotions: This may look like leadership, but it is often followership in disguise. Leaders, Auchincloss suggests, must be able to turn away from powerful, beguiling messages about success and work hard to understand what really matters... View Details
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
resources, and the processes on which "growth and scale depend" in the larger enterprise. "My research," said Hart, professor and entrepreneur, speaking from experience, "is all about the importance of experience. The subtle View Details
Keywords: by John S. Rosenberg
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
Putting Customers At The Core Of Your Business Be the Anti-Hero Our message begins simply enough: you can't be good at everything. In services, trying to do it all brilliantly will lead almost inevitably to mediocrity. Excellence requires... View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
team (project manager) As performance pressure mounts, teams are considerably more likely to follow general experts and disregard customer-specific experts even to the point of totally ignoring important knowledge that would help them tailor their View Details
Keywords: by Sarah Jane Gilbert
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details
Keywords: Martha Lagace
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
to long-term goals. We integrate our statistical results with qualitative information from interviews, which highlighted the importance of reinforcing the organizational goals’ message and providing support for their attainment. We also... View Details
Keywords: Dina Gerdeman