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Show Results For
- All HBS Web
(1,302)
- People (5)
- News (449)
- Research (525)
- Events (5)
- Multimedia (17)
- Faculty Publications (169)
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- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
structurally, functionally, geographically, and strategically diverse firm. The full data set comprises more than 100 million electronic mail messages and over 60 million electronic calendar entries for a sample of more 30,000 employees... View Details
Keywords: by Sean Silverthorne
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
impact of these advances? A: One of the biggest impacts of this work has been the trend toward micro-targeting. A company may have millions of individual customers, but now each one receives a customized message for a customized product... View Details
Keywords: by Sean Silverthorne
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
but as fulfilling a larger obligation that they felt toward their country. Once you understand these often surprising bundles of associations, you can reinforce and sometimes alter them with the messages your company sends to consumers.... View Details
Keywords: by Jean Ayers
- 04 Sep 2001
- Lessons from the Classroom
Getting Back on Course
and who have also made a clear declaration that "this is the kind of path I want to take." Some of the participants were quick to make it clear, 'We don't want to see superstars.'—Myra M. Hart A message to Clark from one alumna... View Details
Keywords: by Martha Lagace
- 14 May 2012
- Research & Ideas
Breaking the Smartphone Addiction
Editor's note: Check out the crowd at a concert, a movie, a school play, a beach—heck, even a funeral—and you'll likely see several people sneaking prolonged peeks at their smartphones. They just can't help themselves. Ringtones and View Details
Keywords: by Leslie A. Perlow
- 08 Sep 2010
- First Look
First Look: September 8, 2010
case:http://cb.hbsp.harvard.edu/cb/product/810141-PDF-ENG Whole Foods Acquires Wild Oats (A) Michael D. Kimbrough, Sudhakar Balachandran, Madhav Srinivasan, and Rachel GordonHarvard Business School Case 109-029 Examines the implications of Whole Foods' CEO's anonymous... View Details
Keywords: Sean Silverthorne
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
Times has been a real leader on consumer demographic marketing. With 16 million registered users, nytimes.com is one of the only media sources that can let you customize an advertising message around rich contextual context with specific... View Details
- 30 Jan 2018
- First Look
January 30, 2018
social messages focused on the fate of the common man in a world of social injustice. The case discusses how women were depicted in Kapoor’s films and enables a discussion of the role of cinema in propagating gender stereotypes and... View Details
Keywords: Sean Silverthorne
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
that align strategy and business competition with the needs of society, which will mean a different relationship with government,” the paper concludes. Business community action required In the coming weeks, Porter and Gehl will bring their View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 18 Feb 2013
- Research & Ideas
Breaking Through a Growth Stall
identify your core customers and build a scalable platform for growth around them. That's the message from Frank V. Cespedes, the MBA Class of 1973 Senior Lecturer of Business Administration at Harvard Business School; James P. Dougherty,... View Details
Keywords: by Sean Silverthorne
- 13 Dec 2004
- Research & Ideas
How Leaders Create Winning Streaks
messages sent to all employees. The result: Continental changed its culture, energized employees who felt, "We are all in this together," and achieved its goal within one month. The company then raised the bar on its goals year... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
September–October 2017 Harvard Business Review Why Do We Undervalue Competent Management? Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence By: Sadun, Raffaella, Nicholas Bloom, and John Van Reenen Abstract—A recurring View Details
Keywords: Carmen Nobel
- 23 Jan 2012
- Research & Ideas
Break Your Addiction to Service Heroes
Putting Customers At The Core Of Your Business Be the Anti-Hero Our message begins simply enough: you can't be good at everything. In services, trying to do it all brilliantly will lead almost inevitably to mediocrity. Excellence requires... View Details
- 27 Sep 2010
- Research & Ideas
Customer Experts Lose Influence When Teams are Pressured
team (project manager) As performance pressure mounts, teams are considerably more likely to follow general experts and disregard customer-specific experts even to the point of totally ignoring important knowledge that would help them tailor their View Details
Keywords: by Sarah Jane Gilbert
- 02 Oct 2007
- First Look
First Look: October 2, 2007
anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able to do. But the technology that threatened intrusion is... View Details
Keywords: Martha Lagace
- 04 Oct 2016
- First Look
October 4, 2016
information and instead message to shareholders and analysts something of opposite sign. The data suggest they may be motivated in part by subsequent personal stock-trading opportunities. Publisher's link:... View Details
- 25 Jan 2011
- First Look
First Look: Jan. 25
silence from top executives and vague, misleading public statements—frustrated U.S. government officials and the public. Not until weeks after the news first broke did Toyota organize a clear message around its commitment to return to... View Details
Keywords: Sean Silverthorne
- 10 Jan 2005
- Research & Ideas
Motivation and the Cross-Sector Alliance
environmental degradation, generating a weak flank that had to be covered. Both companies resorted to alliances with CSOs in order to convey the message that responsibility for discarded containers was shared by several stakeholders, not... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and... View Details
Keywords: Martha Lagace
- 20 Jan 2003
- Research & Ideas
Fixing Corporate Governance: A Roundtable Discussion at Harvard Business School
that led to this disregard for traditional verities? Kanter: The two big messages of the 1990s were "The old rules don't hold" and "There are no new rules, and if there are, you should break them." I think that leads... View Details
Keywords: by Garry Emmons