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Show Results For
- All HBS Web
(1,215)
- People (5)
- News (452)
- Research (535)
- Events (5)
- Multimedia (18)
- Faculty Publications (169)
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
what they were doing.” In contrast, the startups that would ultimately become the cognitive referents controlled their messages carefully, expending much effort to correct labels or comparisons they felt were inaccurate and explain their... View Details
- 12 Oct 2022
- Research & Ideas
When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb
more inclusive ecosystems. “There's discrimination in the world,” he says. Luca has a simple message for business leaders: “As a leader, you should be thinking about how discrimination affects your business and how you could approach it.... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
some conflict or challenge that they overcome, and you have to have a moral of the story, like what's the message we're trying to convey? That's actually surprisingly easy to do in 30 or 60 seconds. Some people, obviously, are better at... View Details
- 12 Oct 2017
- News
Fighting Poverty One Neighborhood at a Time
in too many neighborhoods, the messages they receive are overwhelmingly that society has low expectations for their lives. And, if not countered, those messages can become self-fulfilling. We all have a... View Details
Keywords: Deborah Blagg
- 01 Dec 2022
- News
Action Plan: To the Letter
fidelity, and consistency?’” Know what message you are sending. Typefaces elicit emotions, Chacko says, and there’s data to help understand how consumers respond. “There is a big difference, for instance, in how consumers rate typefaces... View Details
- 18 Jul 2011
- Research & Ideas
Looking in the Mirror: Questions Every Leader Must Ask
that." In his book, he discusses various approaches that leaders should take in order to connect their behaviors with the messages they want to be sending. Are You Reaching Your Potential And Being True To Yourself? While much of... View Details
Keywords: by Carmen Nobel
- 20 Feb 2019
- Research & Ideas
Rocket-tunity: Can Private Firms Turn a Profit in Space?
don't see results from them really quick, it's going to seem really disappointing,” Weinzierl says. “And people in the industry don't want that to be the message. I think they want the message to be that this is hard, we'll just keep... View Details
- 18 Nov 2013
- Research & Ideas
Pulpit Bullies: Why Dominating Leaders Kill Teams
Reinforcing The Message The researchers expanded on that point in the last study, in which participants were asked to play the role of a management team tasked with advising the CEO on which CFO candidate to hire. In this case, the... View Details
Keywords: by Michael Blanding
- 18 Dec 2019
- Book
6 Skills That Wise Companies Harness for World-Changing Innovation
firms to endure. “In this day and age, people are so in love with machines and thinking that machines are going to take over the world,” he says. “The fundamental message here is that humans are still at the center of innovation. Humans... View Details
Keywords: by Kristen Senz
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
made. For example, in my business (motion pictures), film and television product can deliver important climate messages without “hitting people over the head with them.” There is a balance to be struck and we must find it. Scott Jacobs... View Details
- 15 Oct 2007
- Research & Ideas
Businesses Beware: The World Is Not Flat
of globalization as an irresistible force leveling everything that stands in its way, including national differences, that makes my message important. Based on surveys that I have done, many managers do believe this view, and suffer from... View Details
Keywords: by Martha Lagace
- 21 Apr 2021
- Research & Ideas
The Pandemic Conversations That Leaders Need to Have Now
and observed how top talent reacted differently to the crisis based on the messages they received: “Some lost faith in the company and in its leaders. Others doubled their effort and commitment. The difference between the two groups? The... View Details
- 06 Aug 2012
- Research & Ideas
Strategic Intelligence: Adapt or Die
people on the front line of an organization are often the first ones to see that change is required. It takes ages for that message to reach the top management, and then it takes a response ages to get back down to the front line and by... View Details
Keywords: by Michael Blanding
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
in how to integrate Web 2.0 into a brand in a way that both honors and expands the brand into the world. "I hope the big message coming out of this case is strategy before tactics," says Avery. "Being digital does not mean... View Details
- 21 Feb 2019
- Research & Ideas
Voter ID Laws Don't Work (But They Don't Hurt Anything, Either)
or party affiliation. Silverthorne: What’s the message to entities that are considering implementing voter ID requirements? Vincent Pons: For all the heated debates around strict voter ID laws, our analysis of their effects on... View Details
Keywords: by Sean Silverthorne
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
perceiving a mismatch between these types of ads and the international mood. While some (42 percent) advised avoiding escapist fantasies based on the way life was before the crisis, such as creative that featured people gathering together in large groups, others were... View Details
Keywords: by Jill Avery and Richard Edelman
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by flattering them with View Details
Keywords: by Michael Blanding
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
livelihood depended on their ability to take care of themselves, at work and at home. “That’s a powerful message to them. They are internalizing the message that if they get sick and lots of them get... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
interest rate than you expected, or some other negative surprise when the bill shows up,” Buell says. “It kind of stings you.” Transparent messaging didn’t matter as much to customers acquired through a promotion. Two months into the... View Details
Keywords: by Danielle Kost