Publications

February 2010
Supplement

Marketing Analysis Toolkit: Breakeven Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details

Keywords: Mathematical Methods; Marketing; Decisions; Planning; Marketing Strategy; Management Analysis, Tools, and Techniques

June 2008
Article

The Market for Mergers and the Boundaries of the Firm

By: Matthew Rhodes-Kropf and David Robinson

We relate the property rights theory of the firm to empirical regularities in the market for mergers and acquisitions. We first show that high market-to-book acquirers typically do not purchase low market-to-book targets. Instead, mergers pair together firms with... View Details

Keywords: Mergers and Acquisitions; Assets; Investment; Property; Mathematical Methods; Boundaries

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2008
Working Paper

Taste Heterogeneity, IIA, and the Similarity Critique

By: Thomas J. Steenburgh and Andrew Ainslie

The purpose of this paper is to show that allowing for taste heterogeneity does not address the similarity critique of discrete-choice models. Although IIA may technically be broken in aggregate, the mixed logit model allows neither a given individual nor the... View Details

Keywords: Decision Choices and Conditions; Mathematical Methods; Behavior; Prejudice and Bias

2011
Working Paper

Free to Punish? The American Dream and the Harsh Treatment of Criminals

By: Rafael Di Tella and Juan Dubra

We describe the evolution of selective aspects of punishment in the U.S. over the period 1980-2004. We note that imprisonment increased around 1980, a period that coincides with the "Reagan revolution" in economic matters. We build an economic model where beliefs about... View Details

Keywords: Crime and Corruption; Economy; Moral Sensibility; Mathematical Methods; Opportunities; Behavior; United States

January 2008
Background Note

Valuing Risky Debt

By: Joshua Coval and Erik Stafford

This lesson develops the classical structural approach to pricing and hedging credit risk: Merton's (1974) contingent claims model of debt and equity claims. This model is used to make investment and risk management decisions in an over-the-counter (OTC) market for... View Details

Keywords: Borrowing and Debt; Credit; Investment; Price; Risk Management; Mathematical Methods; Valuation

December 2001 (Revised May 2003)
Background Note

Queueing Theory

By: V.G. Narayanan and George Batta

Explains the assumptions behind and the insights from a simple queueing model. View Details

Keywords: Mathematical Methods; Theory; Management Analysis, Tools, and Techniques; Motivation and Incentives; Service Delivery

October 2007
Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand

One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details

Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry

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September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Food and Beverage Industry

2001
Working Paper

When Does the Market Matter? Stock Prices and the Investment of Equity Dependent Firms

By: Malcolm Baker, Jeremy Stein and Jeffrey Wurgler

We use a simple model of corporate investment to determine when investment will be sensitive to non-fundamental movements in stock prices. The key cross-sectional prediction of the model is that stock prices will have a stronger impact on the investment of firms that... View Details

Keywords: Investment; Equity; Stocks; Price; Mathematical Methods; Forecasting and Prediction

2012
Working Paper

Level II Negotiations: Helping the Other Side Meet Its 'Behind the Table' Challenges

By: James K. Sebenius

A long analytic tradition explores the challenge of productively synchronizing "internal" with "external" negotiations, especially focusing on how each side can best manage internal opposition to agreements negotiated "at the table." Implicit in much of this work is... View Details

Keywords: Negotiation; Conflict Management; Agreements and Arrangements; Government and Politics; Mathematical Methods; United States; Germany

2008
Working Paper

Deterring Online Advertising Fraud Through Optimal Payment in Arrears

By: Benjamin Edelman

Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details

Keywords: Misleading and Fraudulent Advertising; Online Advertising; Profit; Corporate Accountability; Partners and Partnerships; Mathematical Methods

1988
Chapter

Evaluation of Government Financial Incentives to Large Scale Energy Projects: A Contingent Claims Approach

By: Carliss Y. Baldwin and Scott P. Mason

Keywords: Energy; Projects; Motivation and Incentives; Sovereign Finance; Business and Government Relations; Mathematical Methods; Energy Industry

2005
Working Paper

Pseudo Market Timing and Predictive Regressions

By: Malcolm Baker, Ryan Taliaferro and Jeffrey Wurgler

A number of studies claim that aggregate managerial decision variables, such as aggregate equity issuance, have power to predict stock or bond market returns. Recent research argues that these results may be driven by an aggregate time-series version of Schultz's... View Details

Keywords: Managerial Roles; Equity; Market Timing; Financial Instruments; Investment Return; Mathematical Methods

October 2013
Case

Decision Making at the Top: The All-Star Sports eBusiness Division

By: David A. Garvin and Michael A. Roberto

Describes a senior management team's strategic decision-making process. The division president faces three options for redesigning the process to address several key concerns. The president has extensive quantitative and qualitative data about the process to guide him... View Details

Keywords: Decision Choices and Conditions; Management Teams; Performance Improvement; Planning; Mathematical Methods; Strategy

May 2012
Article

Complicated Firms

By: Lauren Cohen and Dong Lou

We exploit a novel setting in which the same piece of information affects two sets of firms: one set of firms requires straightforward processing to update prices, while the other set requires more complicated analyses to incorporate the same piece of information into... View Details

Keywords: Investment Portfolio; Information; Price; Forecasting and Prediction; Complexity; Mathematical Methods

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October 1993 (Revised September 1994)
Background Note

Accounting for Productivity Growth

By: Forest L. Reinhardt

Introduces students to the arithmetic of the accounting for national productivity growth. It defines labor productivity, capital productivity, and total factor productivity, describes the relationships among them, and discusses the phenomena that cause them to change... View Details

Keywords: Performance Productivity; Macroeconomics; Analytics and Data Science; Government and Politics; Mathematical Methods; United States; Singapore

2010
Working Paper

Trade Policy and Firm Boundaries

By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman

We study how trade policy affects firms' ownership structures. We embed an incomplete contracts model of vertical integration choices into a standard perfectly-competitive international trade framework. Integration decisions are driven by a trade-off between the... View Details

Keywords: Trade; Policy; Vertical Integration; Business and Government Relations; Boundaries; Ownership; Mathematical Methods

November 2006
Case

Introducing Frequent Flyer Programs

By: Dennis A. Yao

Allows students to explore the value to American Airlines of introducing a frequent flyer program in 1981. View Details

Keywords: Value; Management Analysis, Tools, and Techniques; Mathematical Methods; Game Theory; Competitive Advantage; Programs; Customers; Air Transportation Industry

March 2008 (Revised February 2009)
Case

Transparent Value LLC

By: Sharon P. Katz, Krishna G. Palepu and Aldo Sesia, Jr.

Leading index company Dow Jones recently signed a license and joint marketing agreement with Transparent Value LLC, the creator of a new fundamentals-based valuation methodology. The agreement allowed Dow Jones to offer a family of indexes based on the Transparent... View Details

Keywords: Asset Management; Stocks; Price; Performance Expectations; Mathematical Methods; Valuation