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  • 2002
  • Other Unpublished Work

Market Liquidity as a Sentiment Indicator

By: Malcolm Baker and Jeremy Stein
We build a model that helps to explain why increases in liquidity—such as lower bid–ask spreads, a lower price impact of trade, or higher turnover—predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational... View Details
Keywords: Price; Financial Liquidity; Trade; Valuation; Markets; Forecasting and Prediction; Equity; Stock Shares; Investment Return
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  • June 2002
  • Article

Market Triads: A Theoretical and Empirical Analysis of Market Intermediation

By: Rakesh Khurana
Keywords: Theory; Markets
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  • April 2019 (Revised July 2019)
  • Case

Innovation and Business in Emerging Markets

By: Geoffrey Jones, Tarun Khanna, Nataliya Langburd Wright and Morgan Spencer
The case is built around video clips from top business leaders in emerging markets who were interviewed for Harvard Business School’s innovative Creating Emerging Markets oral history project. The case is focused on the issue of innovation in emerging markets from a... View Details
Keywords: Oral History; Innovation and Invention; Business Ventures; Emerging Markets; Problems and Challenges
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  • September 1998 (Revised April 2002)
  • Case

ECM Group: Improving Global Marketing Productivity

Associated Foods is considering a proposed program barter deal submitted by media consultancy ECM, along with other proposals to improve marketing expenditure productivity. This case allows calculation of the quantitative as well as the qualitative issues. View Details
Keywords: Marketing Strategy; Media; Marketing Channels; Globalization; Food and Beverage Industry
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  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (B)

By: Lynda M. Applegate and Genevieve J.S. Feraud
Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Entrepreneurship; Partners and Partnerships; Strategy; Business Strategy; Web Services Industry
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  • May 1991
  • Supplement

Global Marketing Management, Video

By: John A. Quelch
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  • June 1987
  • Supplement

Multinational Marketing Management, Video

By: John A. Quelch
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  • August 1988
  • Background Note

Note on Local Marketing

By: John A. Quelch
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  • 11 Apr 2025
  • News

Asian Markets Open Lower

  • 26 Sep 2019
  • News

Reimagining Our Capitalist Markets

    Entry into Platform-based Markets

    This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform-based markets. We develop a theoretical model and find that an entrant's success depends on the strength of... View Details
    • 15 Apr 2017
    • News

    Bringing Markets to Myanmar

    Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes For 25 years, David Brunell (MBA 1962) has worked in private sector development all over the world, transforming centralized economies to market-based economies in 20 different countries, including... View Details
    Keywords: National Security and International Affairs; Government
    • December 2020
    • Article

    Stock Market Returns and Consumption

    By: Marco Di Maggio, Amir Kermani and Kaveh Majlesi
    This paper employs Swedish data containing security level information on households' stock holdings to investigate how consumption responds to changes in stock market returns. We exploit households’ portfolio weights in previous years as an instrument for actual... View Details
    Keywords: Capital Gain; Dividend Income; Consumption; Near-rational Behavior; Investment Return; Household; Spending; Behavior
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    • Web

    Marketing Faculty - Faculty & Research

    Marketing Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students Unit Heads Rajiv Lal Stanley Roth, Sr. Professor of Retailing Co-Unit Head, Marketing Elie Ofek Malcolm P.... View Details
    • April 1982
    • Background Note

    Systems Analysis in Marketing

    By: Benson P. Shapiro
    Keywords: Marketing
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    • March 1983
    • Teaching Note

    Marketing Systems, Teaching Note

    By: F. Warren McFarlan
    Keywords: Marketing
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    • April 1981 (Revised October 1982)
    • Supplement

    Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises

    By: Benson P. Shapiro
    Supplements the note. View Details
    Keywords: Marketing
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    • Fast Answer

    Consumer goods: market research

    Where do I find market reports on consumer goods? Passport
    Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details
    • Web

    Marketing Club | MBA

    Marketing Club Our mission is to make the club the most valuable resource for students interested in the marketing industry through the collaboration of our members, industry professionals, and other... View Details
    • December 2002 (Revised January 2004)
    • Background Note

    Note on Credit Markets

    By: Joshua D. Coval, Peter Tufano and Ivo Welch
    Covers various aspects of credit markets, including discounting and pricing, team structure, and default. View Details
    Keywords: Financial Markets; Marketing Strategy; Price; Groups and Teams; Organizational Structure; Credit
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