Publications

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Real estate: emerging markets

Where should I begin my research on real estate in frontier and emerging markets? Research Topics Suggested Resources Overviews ABI/ProQuest
Find articles and reports using keywords specific to your market and real estate sector;... View Details

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

Companies are increasingly looking to emerging markets like China as a vital source of growth. The problem is these companies often lack an effective strategy for identifying which countries to do business with. In a June Harvard Business... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

April 2008
Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt

Teaching Note for [507033]. View Details

Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France

20 Feb 2018
Working Paper Summaries

Stock Market Returns and Consumption

Keywords: by Marco Di Maggio, Amir Kermani, and Kaveh Majlesi; Financial Services

07 Dec 2010
News

Innovations from Emerging Markets

Keywords: Professor Tarun Khanna; Administration of Economic Programs; Government; Social Assistance; Health, Social Assistance

June 2004
Article

Market Liquidity as a Sentiment Indicator

By: Malcolm Baker and Jeremy Stein

We build a model that helps to explain why increases in liquidity-such as lower bid-ask spreads, a lower price impact of trade, or higher turnover-predict lower subsequent returns in both firm-level and aggregate data. The model features a class of irrational... View Details

Keywords: Markets; Financial Liquidity; Price; Trade; Sales; Equity; Information; Management Analysis, Tools, and Techniques; Accounting Industry

May 2014
Article

Investment Incentives in Labor Market Matching

By: John William Hatfield, Fuhito Kojima and Scott Duke Kominers

We provide an illustration of how the design of labor market clearing mechanisms can affect incentives for human capital acquisition. Specifically, we extend the labor market matching model (with discrete transfers) of Kelso and Crawford (1982) to incorporate the... View Details

Keywords: Human Capital; Marketplace Matching

2021
Working Paper

Regulatory Approval and Expanded Market Size

By: Benjamin Berger, Amitabh Chandra and Craig Garthwaite

Regulatory review of new medicines is often viewed as a hindrance to innovation by increasing the hurdle to bring products to market. However, a more complete accounting of regulation must also account for its potential market expanding effects through quality... View Details

Keywords: New Medicines; Regulatory Approval; Health Care and Treatment; Research and Development; Governing Rules, Regulations, and Reforms; Markets; Expansion; Pharmaceutical Industry

01 Dec 2013
News

To Market, to Market

donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to market... View Details

Keywords: Scientific Research and Development Services

Web

Blog - Creating Emerging Markets

Blog Introducing the Creating Emerging Markets Sustainability Series Lynn Schenk and Maxim Pike Harrell 03 Nov 2022 Creating Emerging Markets Sustainability Series - COP27 and the Climate Crisis Lynn Schenk... View Details

June 2015 (Revised January 2017)
Case

Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor

Accor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just... View Details

Keywords: Digital; Hospitality; Branding; Brand Management; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; E-commerce; Accommodations Industry; Travel Industry; Tourism Industry; Europe; France

Educators

01 Jan 2007
News

Berry-AMA Book Prize, American Marketing Association

Web

Resources - Creating Emerging Markets

conference papers, and graduate level research. Stories of Corruption CEM has started a blog series featuring personal accounts of corruption in emerging markets as a means of fostering transparent data collection on the topic. We invite... View Details

September–October 2020
Article

The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

By: Lingling Zhang and Doug J. Chung

This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details

Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States

August 1988
Background Note

Marketing Implementation, Course Overview

By: Frank V. Cespedes

Keywords: Marketing

June 2002 (Revised July 2002)
Case

NTT DoCoMo: Marketing i-mode

By: Youngme E. Moon

i-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is... View Details

Keywords: Price; Marketing; Marketing Channels; Market Entry and Exit; Market Participation; Success; Competition; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Telecommunications Industry; Japan

Educators

November 2013 (Revised June 2014)
Case

E-Cigarettes: Marketing Versus Public Health

By: John A. Quelch and Margaret L. Rodriguez

Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance... View Details

Keywords: Public Health; Tobacco; Smoking; Cigarettes; Electronic Cigarettes; Cancer; Lung; Lorillard; Philip Morris; Safety; Technological Innovation; Conflict of Interests; Market Entry and Exit; Marketing; Health; Advertising; Consumer Products Industry; Health Industry

Educators