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  • All HBS Web  (7,625)
    • People  (6)
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← Page 25 of 7,625 Results →
  • November 2002 (Revised November 2005)
  • Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere
MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details
Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation
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Arnold, David J., Howard H. Stevenson, and Alexandra de Royere. "MontGras: Export Strategy for a Chilean Winery." Harvard Business School Case 503-044, November 2002. (Revised November 2005.)
  • April 1990 (Revised November 1992)
  • Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
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Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
  • 3 Jul 2017
  • Interview

Marketing Viral com Jeffrey Rayport

By: Jeffrey F. Rayport and Pedro Pinto
Keywords: Social Marketing; Marketing; Marketing Strategy
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"Marketing Viral com Jeffrey Rayport." Ajuste de Contas (Television program), Lisbon, Portugal, July 3, 2017.

    Winning in Emerging Markets: A Roadmap for Strategy and Execution

    Most books thus far on emerging markets are either investing-oriented, or country - or market-specific, or descriptive. No book has definitively targeted the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets,... View Details

    • 1999
    • Chapter

    Integrated Marketing Communications in Practice

    By: John Deighton
    Keywords: Marketing Communications; Integration
    Citation
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    Deighton, John. "Integrated Marketing Communications in Practice." Chap. 33 in The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications, edited by John Philip Jones, 339–355. Thousand Oaks, CA: Sage Publications, 1999.
    • 22 Feb 2012
    • Working Paper Summaries

    The Dynamic Effects of Bundling as a Product Strategy

    Keywords: by Timothy Derdenger & Vineet Kumar; Video Game
    • August 2013 (Revised December 2014)
    • Case

    Taking Dell Private

    By: David J. Collis, David B. Yoffie and Matthew Shaffer
    In July 2012, Michael Dell, CEO and founder of Dell, Inc., met with a representative of Silver Lake Partners to explore taking his company private. The company, which he had founded in his dorm room as a college freshman and which had made him the youngest Fortune 500... View Details
    Keywords: Strategy; Going Private; The PC Market; Market For Corporate Control; Corporate Strategy; Leveraged Buyouts; Change Management; Private Equity; Market Entry and Exit; Private Ownership; Information Infrastructure; Applications and Software; Internet and the Web; Computer Industry; Technology Industry; United States
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    Collis, David J., David B. Yoffie, and Matthew Shaffer. "Taking Dell Private." Harvard Business School Case 714-421, August 2013. (Revised December 2014.)
    • June 1991 (Revised May 2002)
    • Case

    Barco Projection Systems (A): Worldwide Niche Marketing

    Deals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance... View Details
    Keywords: Competition; Globalized Markets and Industries; Product Marketing; Consumer Products Industry; Electronics Industry
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    Moriarty, Rowland T., Jr. "Barco Projection Systems (A): Worldwide Niche Marketing." Harvard Business School Case 591-133, June 1991. (Revised May 2002.)
    • October 2004 (Revised July 2013)
    • Case

    Making China Beautiful: Shiseido and the China Market

    By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
    Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan
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    Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
    • Research Summary

    Systematic Risk in the Housing Markets

    A one-factor pricing model is employed to investigate the internal consistency of single family home and professionally-managed property prices during 1986-2006. The risk fac-tor used here is the US real estate index, which has much stronger explanatory power than the... View Details
    • September 2007 (Revised November 2007)
    • Case

    Bunge: Food, Fuel, and World Markets

    By: Tarun Khanna, Santiago Mingo and Jonathan West
    In 2007, Bunge, an agribusiness company, had over $26 billion in worldwide sales and was considered, along with Cargill and Archer Daniels Midland (ADM), one of three very integrated worldwide agribusiness companies. Headquartered in White Plains, NY, the company has... View Details
    Keywords: Globalized Firms and Management; Operations; Organizational Design; Situation or Environment; Strategy; Agriculture and Agribusiness Industry; White Plains; Brazil
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    Khanna, Tarun, Santiago Mingo, and Jonathan West. "Bunge: Food, Fuel, and World Markets." Harvard Business School Case 708-443, September 2007. (Revised November 2007.)
    • December 1999 (Revised November 2000)
    • Background Note

    Pricing and Market Making on the Internet

    By: Robert J. Dolan and Youngme E. Moon
    Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges. View Details
    Keywords: Price; Marketing Strategy; Auctions; Digital Platforms; Negotiation; Internet and the Web
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    Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
    • December 2022
    • Article

    Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market

    By: Yanhui Wu and Feng Zhu
    A growing number of people today are participating in the gig economy, working as independent contractors on short-term projects. We study the effects of competition on gig workers' effort and creativity on a Chinese novel-writing platform. Authors produce and sell... View Details
    Keywords: Gig Workers; Platform-based Markets; Novel Writing; Creative Production; Platform Bias; Employment; Digital Platforms; Creativity; Books; Competition; Contracts
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    Wu, Yanhui, and Feng Zhu. "Competition, Contracts, and Creativity: Evidence from Novel Writing in a Platform Market." Management Science 68, no. 12 (December 2022): 8613–8634.
    • August 2016
    • Case

    S'well: The Mass Market Decision

    By: Youngme Moon
    This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market. View Details
    Keywords: Brands and Branding; Marketing; Business Startups; Entrepreneurship; Distribution; Strategy; United States
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    Moon, Youngme. "S'well: The Mass Market Decision." Harvard Business School Case 317-019, August 2016.
    • June 2023 (Revised June 2025)
    • Course Overview Note

    Introduction to the RC Marketing Course: Fall 2025

    By: Jill Avery and Sunil Gupta
    Course Overview Note for RC Marketing Fall 2025 View Details
    Keywords: Marketing; Marketing Strategy
    Citation
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    Avery, Jill, and Sunil Gupta. "Introduction to the RC Marketing Course: Fall 2025." Harvard Business School Course Overview Note 523-114, June 2023. (Revised June 2025.)
    • December 1998
    • Article

    Strategies for Survival in Fast-Changing Industries

    By: Clayton M. Christensen, F. F. Suarez and J. M. Utterback
    Keywords: Strategy; Supply and Industry
    Citation
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    Christensen, Clayton M., F. F. Suarez, and J. M. Utterback. "Strategies for Survival in Fast-Changing Industries." Management Science 44, no. 12 (December 1998): S207–S220.
    • September 2023 (Revised January 2024)
    • Case

    RightHand Robotics: Choosing the First Market

    By: Thomas R. Eisenmann and Stacy Straaberg
    In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details
    Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts
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    Eisenmann, Thomas R., and Stacy Straaberg. "RightHand Robotics: Choosing the First Market." Harvard Business School Case 824-006, September 2023. (Revised January 2024.)
    • March 2010 (Revised May 2012)
    • Case

    Bank of America: Mobile Banking

    By: Sunil Gupta and Kerry Herman
    In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details
    Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States
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    Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
    • January 2008
    • Article

    Seek Strategy the Right Way at the Right Time

    By: G. Gavetti and Jan W. Rivkin
    Deliberate, emergent, and analogical approaches to finding the best strategy all have their advan-tages, depending on where an industry is in its life cycle. Be open to the best option at each juncture and wise enough to make the right call. View Details
    Keywords: Strategy; Decision Choices and Conditions; Supply and Industry
    Citation
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    Gavetti, G., and Jan W. Rivkin. "Seek Strategy the Right Way at the Right Time." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
    • August 2018
    • Case

    Garanti Payment Systems: Digital Transformation Strategy (A)

    By: Shelle M. Santana and Esel Çekin
    Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage the bank’s already... View Details
    Keywords: Loyalty Program; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Banks; Banking; Credit Card; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation; Financial Services Industry
    Citation
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    Santana, Shelle M., and Esel Çekin. "Garanti Payment Systems: Digital Transformation Strategy (A)." Harvard Business School Case 519-014, August 2018.
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