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- Faculty Publications (125)
Show Results For
- All HBS Web (553)
- Faculty Publications (125)
- 07 Dec 2010
- First Look
First Look: Dec. 7
http://www.emeraldinsight.com/journals.htm?articleid=1876547&show=html Unleashing the Power of Marketing Authors:Beth Comstock, Ranjay Gulati, and Stephen A. Liguori Publication:Harvard Business Review 88, no. 10 (October 2010)... View Details
Keywords: Sean Silverthorne
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
by radio stations improves their capability to respond to entry by TV stations. Our research builds on and extends literatures on platforms and learning-by-doing and offers practical implications for managers in two-sided market settings.... View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
the Aldrich classrooms on the Harvard Business School campus where other people's ventures are the usual topic of discussion. Judges—a mix of angel investors, VCs, serial entrepreneurs, and industry executives—score the plans on criteria... View Details
- 01 Jun 2011
- News
The Best-Laid Plans
morning known as “Super Saturday,” 63 student teams present these and other ideas in the Aldrich classrooms where other people’s ventures are the usual topic of discussion. Judges — a mix of angel investors, VCs, serial entrepreneurs, and... View Details
- 01 Jun 2012
- News
Around the World
People like me who were born in places like India and came here to study didn’t plan to go home.” What a difference a few decades have made. Tectonic shifts in geopolitics and business have profoundly reshaped thinking about management education. China, under Deng... View Details
- 01 Dec 2020
- News
New News
because they’re so committed to what they’ve already built their base on. BA: Snigdha, who is your primary audience? And what is the gap you’re trying to fill with the Juggernaut? SS: Our primary market is people of South Asian descent... View Details
- 01 Jun 2012
- News
Straight to the Heart
GREENWALD: A savvy, successful approach that combines marketing tactics and psychological insight. Can Rachel win NBC's "Match Off"? Her story: how Rachel met Brad The veteran of several high-level marketing... View Details
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
Center researcher Namrata Arora uncover a complicated mix of piracy and plagiarism that harm not only Hollywood's efforts at success in the Indian market, but local Bollywood companies as well. Iyer says the case can help students and... View Details
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the View Details
Keywords: Martha Lagace
- 24 Oct 2006
- First Look
First Look: October 24, 2006
and AIDS: The Macroeconomic Impact of a Health Crisis Authors:Eric D. Werker, Amrita Ahuja, and Brian Wendell Abstract Theories abound on the potential macroeconomic impact of AIDS in Africa, yet there have been surprisingly few empirical studies to test the View Details
Keywords: Sean Silverthorne
- 04 Mar 2008
- News
HBS Blogs
1990D Stephanie Fierman, Marketing Mojo, http://www.stephaniefierman.com/ (a “doubleshot of information and entertainment from the world of marketing”; archived since Sept. 2007) MBA 1990F Adam Bernard, Splitting the Adam: Get Inside My... View Details
- 20 Jul 2010
- First Look
First Look: July 20
Publications Market Reaction to and Valuation of IFRS Reconciliation Adjustments: First Evidence from the UK Authors: Joanne Horton and George Serafeim Publication: Review of Accounting Studies (forthcoming) Abstract We investigate the... View Details
Keywords: Martha Lagace
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
ventured into Kansas City and Chicago. But that meant marketing under a different name — another of Rogers’ many war stories. A year after Rogers and Cronk bought Dreyer’s, a lawyer from Kraft Foods, owner at the time of nationally... View Details
- 01 Jun 2007
- News
Steve Schwarzman
foreseeable future? Conditions have really been almost as good as they can be over the last year or so. It’s reasonable to expect that will change because financial markets never remain stable by definition. So I would expect a less... View Details
- 11 Nov 2014
- First Look
First Look: November 11
Sustainable cost reduction is best achieved by optimizing the quantity and mix of all the resources needed to produce excellent outcomes for a patient's medical condition, not by across-the-board reductions in line-item expenses.... View Details
Keywords: Sean Silverthorne
- 01 Feb 1998
- News
Women at the Top
Professor of Business Administration, gave the second case presentation on First Direct, a "virtual" bank in England that has built tremendous market share by providing services via telephone. MBA Class of 1960 Professor of Business... View Details
Keywords: Marguerite Rigoglioso and Susan Young
- 02 Aug 2016
- First Look
August 2, 2016
instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along... View Details
Keywords: Sean Silverthorne
- Web
HBS - Financials | From the Chief Financial Officer
mix within the income statement was relatively consistent with the prior year. Another constant in fiscal 2023 was the outstanding performance of Executive Education, which continued to expand its international reach with a range of both... View Details
- 15 Jan 2013
- First Look
First Look: January 15
Innovation Authors:Nanda, Ramana, and Matthew Rhodes-Kropf Publication:Journal of Financial Economics Abstract We find that VC-backed firms receiving their initial investment in hot markets are more likely to go bankrupt, but conditional... View Details
Keywords: Sean Silverthorne