Filter Results:
(20,452)
Show Results For
- All HBS Web
(20,452)
- People (30)
- News (3,643)
- Research (14,143)
- Events (128)
- Multimedia (260)
- Faculty Publications (11,789)
Show Results For
- All HBS Web
(20,452)
- People (30)
- News (3,643)
- Research (14,143)
- Events (128)
- Multimedia (260)
- Faculty Publications (11,789)
- August 2020
- Article
Financial Market Risk Perceptions and the Macroeconomy
By: Carolin E. Pflueger, Emil Siriwardane and Adi Sunderam
We propose a novel measure of risk perceptions: the price of volatile stocks (PVS), defined as the book-to-market ratio of low-volatility stocks minus the book-to-market ratio of high-volatility stocks. PVS is high when perceived risk directly measured from surveys and... View Details
Keywords: Risk-centric Business Cycles; Cross-section Of Equities; Real Risk-free Rate; Real Investment; Financial Markets; Risk and Uncertainty; Perception; Investment
Pflueger, Carolin E., Emil Siriwardane, and Adi Sunderam. "Financial Market Risk Perceptions and the Macroeconomy." Quarterly Journal of Economics 135, no. 3 (August 2020).
- May 2015 (Revised May 2017)
- Case
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch and Margaret L. Rodriguez
In October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate® Maximum Cavity Protection™ plus Sugar Acid Neutralizer™ toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion... View Details
Keywords: New Product Management; Consumer Segmentation; Global Marketing; Corporate Social Responsibility; Healthcare; Sustainability; Health Care and Treatment; Environmental Sustainability; Marketing; Segmentation; Product Development; Product Launch; Corporate Social Responsibility and Impact; Product Positioning; Consumer Products Industry; Brazil; United States
Quelch, John A., and Margaret L. Rodriguez. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Case 515-050, May 2015. (Revised May 2017.)
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This... View Details
- 29 Jun 2020
- Working Paper Summaries
Measuring the Perceived Liquidity of the Corporate Bond Market
- August 2015
- Article
Pricing and Efficiency in the Market for IP Addresses
By: Benjamin Edelman and Michael Schwarz
We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the... View Details
Keywords: Externalities; Intermediaries; Market Design; Internet; Web Services Industry; Telecommunications Industry
Edelman, Benjamin, and Michael Schwarz. "Pricing and Efficiency in the Market for IP Addresses." American Economic Journal: Microeconomics 7, no. 3 (August 2015): 1–23. (lead article.)
- Research Summary
Corporate Investment and Stock Market Listing: A Puzzle?
In joint work with John Asker and Alexander Ljungqvist, we investigate whether short-termism distorts the investment decisions of stock market listed firms. To do so, we compare the investment behavior of observably similar public and private firms using a new... View Details
- March 2025
- Case
Mobvoi's Path Through Market Challenges and Business Reinvention
By: Paul A. Gompers and Shu Lin
Founded in 2012, Mobvoi evolved through multiple transformations—from AI-driven voice technology to smart wearables and later AI-generated content. Backed by major investors, the company navigated shifts in strategy while facing two failed IPO attempts. As market... View Details
Keywords: Business Startups; Entrepreneurship; AI and Machine Learning; Transformation; Initial Public Offering; Business Strategy; Technology Industry; China
Gompers, Paul A., and Shu Lin. "Mobvoi's Path Through Market Challenges and Business Reinvention." Harvard Business School Case 825-158, March 2025.
- March 2002
- Background Note
Understanding Securities Markets in the United States and Japan
Provides a basic understanding of how securities markets work. View Details
Applegate, Lynda M. "Understanding Securities Markets in the United States and Japan." Harvard Business School Background Note 802-093, March 2002.
- 11 Mar 2016
- Working Paper Summaries
Becoming a Cognitive Referent: Market Creation and Cultural Strategy
- 12 Mar 2008
- Working Paper Summaries
Allocating Marketing Resources
Keywords: by Sunil Gupta & Thomas J. Steenburgh
- 2024
- Working Paper
Capital Market Integration and Growth across the United States
By: Leonardo D'Amico and Maxim Alekseev
What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details
- August 2011 (Revised September 2011)
- Supplement
The Dannon Company: Marketing and Corporate Social Responsibility (B)
By: Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details
Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
- 24 Apr 2014
- News
Taking a broad view of the impact of business on society and community
Masoud Sanai (PLDA 3, 2007) talks about how attending Harvard Business School helped him expand his view of business to include considering ways to also benefit society. (Published April 2014) View Details
- 2004
- Chapter
Markets and Meanings: Nationalism, Land, and Property in Lithuania
By: Rawi Abdelal
Abdelal, Rawi. "Markets and Meanings: Nationalism, Land, and Property in Lithuania." In Land Rights, Ethno-Nationality, and Sovereignty in History, edited by Stanley L. Engerman and Jacob Metzer, 111–127. New York: Routledge, 2004.
- September 2016 (Revised February 2017)
- Case
ZenRecruit: Sales Coaching and Performance Reviews
By: Mark Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Marketing; Entrepreneurship; Sales
Roberge, Mark. "ZenRecruit: Sales Coaching and Performance Reviews." Harvard Business School Case 817-041, September 2016. (Revised February 2017.)
- April 2020 (Revised June 2022)
- Technical Note
Quantitative Analysis in Marketing
By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
- July 1993
- Supplement
Ethics in Marketing
By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.
- 2012
- Chapter
Is Private Equity in Emerging Markets Coming of Age?: Evidence of the Mexican Private Equity Market
By: Roberto Charvel and Darek Klonowski
This chapters reviews the potential of the private equity and alternative assets industry in Mexico. View Details
Keywords: Private Equity; Emerging Markets; Latin America; Mexico; Entrepreneurial Finance; Business Ventures; Economics; Finance; Market Design; Financial Services Industry; Latin America; Mexico
Charvel, Roberto, and Darek Klonowski. "Is Private Equity in Emerging Markets Coming of Age? Evidence of the Mexican Private Equity Market." Chap. 22 in Private Equity in Emerging Markets: The New Frontiers of International Markets, edited by Darek Klonowski. Palgrave Macmillan, 2012.
- June 2024
- Article
Oral History and Business History in Emerging Markets
By: Geoffrey Jones
This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.