Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (20,458) Arrow Down
Filter Results: (20,458) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (20,458)
    • People  (30)
    • News  (3,643)
    • Research  (14,147)
    • Events  (128)
    • Multimedia  (260)
  • Faculty Publications  (11,795)

Show Results For

  • All HBS Web  (20,458)
    • People  (30)
    • News  (3,643)
    • Research  (14,147)
    • Events  (128)
    • Multimedia  (260)
  • Faculty Publications  (11,795)
← Page 25 of 20,458 Results →
  • 2019
  • Chapter

International Business and Emerging Markets in Historical Perspective

By: Geoffrey Jones
This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of globalization in the 19th century, Western firms sought access to resources, and they faced... View Details
Keywords: Emerging Markets; Business History; Multinational Firms and Management; Globalization
Citation
Find at Harvard
Purchase
Related
Jones, Geoffrey. "International Business and Emerging Markets in Historical Perspective." Chap. 3 in The Oxford Handbook of Management in Emerging Markets, edited by Robert Grosse and Klaus E. Meyer, 55–76. Oxford, UK: Oxford University Press, 2019.
  • 11 Jun 2020
  • Working Paper Summaries

Paying It Backward and Forward: Expanding Access to Convalescent Plasma Therapy Through Market Design

Keywords: by Scott Duke Kominers, Parag A. Pathak, Tayfun Sönmez, and M. Utku Ünver; Health
  • July 1993
  • Supplement

Ethics in Marketing

By: John A. Quelch
Compilation of commercials for six marketing case studies included in the book Ethics in Marketing by N. Smith and J.A. Quelch, published by Richard D. Irwin, Homewood, IL. View Details
Keywords: Marketing Communications; Advertising
Citation
Purchase
Related
Quelch, John A. "Ethics in Marketing." Harvard Business School Video Supplement 593-512, July 1993.
  • 27 May 2014
  • News

Winners of Dean’s Award for Service to the School and Society Announced

  • September 2008 (Revised October 2009)
  • Background Note

The Carbon Market

By: Andre F. Perold, Forest L. Reinhardt and Mikell Hyman
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates. View Details
Keywords: Non-Renewable Energy; Market Transactions; Environmental Sustainability; Climate Change
Citation
Educators
Purchase
Related
Perold, Andre F., Forest L. Reinhardt, and Mikell Hyman. "The Carbon Market." Harvard Business School Background Note 209-064, September 2008. (Revised October 2009.)
  • December 2000
  • Background Note

Online Market Makers

By: Thomas R. Eisenmann and Chris Hackett
Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
Keywords: Business Model; Web Services Industry
Citation
Educators
Purchase
Related
Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
  • 2016
  • Book

Institutions, Institutional Change and Economic Performance in Emerging Markets

By: Lakshmi Iyer
Emerging markets play an increasingly important role in the global economy, accounting for 31% of global GDP and more than 50% of global foreign direct investment in 2012. However, doing business in emerging markets remains subject to a high degree of "policy risk,"... View Details
Keywords: Property Rights; Economic Policy; Political Economy; Emerging Markets; Economic Growth; Government and Politics; Business and Government Relations
Citation
Find at Harvard
Purchase
Related
Iyer, Lakshmi. Institutions, Institutional Change and Economic Performance in Emerging Markets. World Scientific Publishing, 2016.
  • 2008
  • Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Citation
Read Now
Related
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
  • June 1984 (Revised April 1992)
  • Background Note

The Marketing Mix

By: Benson P. Shapiro
Reviews important concepts related to the marketing mix, and summarizes key relationships within the mix and between the mix and other parts of the company's marketing approach. View Details
Keywords: Marketing
Citation
Educators
Purchase
Related
Shapiro, Benson P. "The Marketing Mix." Harvard Business School Background Note 584-125, June 1984. (Revised April 1992.)
  • 28 May 2025
  • News

James Bedford Wins Dean's Award for Service to the School and Society

  • May 2020
  • Article

The Creation and Evolution of Entrepreneurial Public Markets

By: Shai Bernstein, Abhishek Dev and Josh Lerner
This paper explores the creation and evolution of new stock exchanges around the world geared towards entrepreneurial companies, known as second-tier exchanges. Using hand-collected novel data, we document the proliferation of these new stock exchanges that were... View Details
Keywords: Stock Exchanges; Entrepreneurship; Finance; Initial Public Offering; Capital; Entrepreneurial Finance
Citation
Find at Harvard
Related
Bernstein, Shai, Abhishek Dev, and Josh Lerner. "The Creation and Evolution of Entrepreneurial Public Markets." Journal of Financial Economics 136, no. 2 (May 2020): 307–329.
  • 2019
  • Chapter

Product Market Strategy

By: Anoop Menon and Dennis Yao
Product market strategy is the collection of choices, actions and activities of a firm that determines how it positions itself in its product markets, and allows it to achieve and maintain a COMPETITIVE ADVANTAGE. This article examines product market strategy from the... View Details
Keywords: Product Positioning; Competitive Advantage
Citation
Find at Harvard
Purchase
Related
Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan, 2017. Electronic. (Pre-published, October 2013.)
  • June 1984 (Revised July 1985)
  • Background Note

The Marketing Process

By: Benson P. Shapiro
Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing. View Details
Keywords: Marketing
Citation
Educators
Purchase
Related
Shapiro, Benson P. "The Marketing Process." Harvard Business School Background Note 584-146, June 1984. (Revised July 1985.)
  • October 1994
  • Background Note

Note on Crude Oil and Crude Oil Derivatives Markets

By: Andre F. Perold, Wai Lee and Kuljot Singh
Briefly describes the crude oil markets and common derivatives contracts written on oil. The contracts are oil forward and futures contracts, and over-the-counter oil price swaps. View Details
Keywords: Non-Renewable Energy; Futures and Commodity Futures; Credit Derivatives and Swaps; Contracts; Energy Industry
Citation
Educators
Purchase
Related
Perold, Andre F., Wai Lee, and Kuljot Singh. "Note on Crude Oil and Crude Oil Derivatives Markets." Harvard Business School Background Note 295-053, October 1994.
  • 04 Sep 2024
  • News

Harvard Business School Announces 2024-2025 Institute for Business in Global Society Fellows

  • 2008
  • Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
Citation
Read Now
Related
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
  • August 2011 (Revised September 2011)
  • Supplement

The Dannon Company: Marketing and Corporate Social Responsibility (B)

By: Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details
Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry
Citation
Purchase
Related
Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
  • September 1996
  • Article

Capital Market Imperfections and Countercyclical Markups: Theory and Evidence

By: Judith A. Chevalier and David S. Scharfstein
Keywords: Capital; Markets; Theory
Citation
Read Now
Related
Chevalier, Judith A., and David S. Scharfstein. "Capital Market Imperfections and Countercyclical Markups: Theory and Evidence." American Economic Review 86, no. 4 (September 1996): 703–725.
  • 2024
  • Working Paper

Primary Capital Market Transactions and Index Funds

By: Marco Sammon and Chris Murray
We document the effects of mechanical buying by CRSP-index-tracking funds on post-IPO returns and IPO deal structure. Leveraging a difference-in-differences-style design built on a 2017 CRSP rule change, we find that expected index fund demand leads fast track IPOs to... View Details
Keywords: Investment Funds; Initial Public Offering; Investment Return; Price; Market Transactions; Financial Markets
Citation
SSRN
Related
Sammon, Marco, and Chris Murray. "Primary Capital Market Transactions and Index Funds." Working Paper, August 2024.
  • October 1997 (Revised November 2000)
  • Background Note

Note on Marketing Strategy

By: Robert J. Dolan
Describes the major elements of marketing strategy: the decisions to be made and the underlying analysis to support that decision making. View Details
Keywords: Marketing Strategy
Citation
Educators
Purchase
Related
Dolan, Robert J. "Note on Marketing Strategy." Harvard Business School Background Note 598-061, October 1997. (Revised November 2000.)
  • ←
  • 25
  • 26
  • …
  • 1,022
  • 1,023
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.