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Show Results For
- All HBS Web
(663)
- News (74)
- Research (534)
- Events (3)
- Multimedia (3)
- Faculty Publications (331)
- 05 Mar 2014
- What Do You Think?
When Will the Next Dot.com Bubble Burst?
monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the... View Details
- Fast Answer
Black Business Leaders and Entrepreneurship
Filling the Gap: Underserved Markets in the Black Community Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a consultation with a Baker librarian. ... View Details
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
conversation with a barista. Starbucks introduced new store formats like Express to try to cater to this second segment without undermining the first. But many Starbucks veterans have now switched to Peets, Caribou, and other more... View Details
- Web
Black Business Leaders and Entrepreneurship | Baker Library
Help Center Black Business Leaders and Entrepreneurship How can I find underserved markets as a black entrepreneur? Use these resources to validate the need underlying your business idea. Please contact infoservices@hbs.edu to schedule a... View Details
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
run, while still allowing each of the customers some choice in fabric type, color, and logo embroidery. This capability has opened a new, fast-growing market segment for Li & Fung. Innovation in management... View Details
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details
Keywords: Sean Silverthorne
- 07 Aug 2006
- Research & Ideas
Whatever Happened to Caveat Emptor?
tend to enjoy export success in product segments for which their domestic consumers favor high levels of quality. French wines succeed internationally because they enjoy domestic market regulations that... View Details
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come full circle. A specialist in View Details
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
some $10 billion in annual revenues, the NFL wants more—lots more. Its goal is to boost that number to $25 billion annually by 2027. Getting there may not be easy. The league's focus on expansion relies on gaining ground with new US fan View Details
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
three-part interview with Harvard Business School Marketing professors Rajiv Lal and José B. Alvarez, they discuss who is winning this revolution and which brands appear to be losing ground. Sean Silverthorne: Among the retailers you have... View Details
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be the likely winner here” There is... View Details
- January 2019 (Revised December 2019)
- Case
CrossBoundary Energy
By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details
Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana
Macomber, John. "CrossBoundary Energy." Harvard Business School Case 219-089, January 2019. (Revised December 2019.)
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
map and messy go-to-market motion. At the same time, zeroing in on a single market too early can mean missing the most durable and compelling long-term segment. My guidance is to follow Sutton’s law: “I rob banks because that’s where the... View Details
- 25 Apr 2016
- News
Trail Blazer
high-speed Internet service, in 1996. “We beat the telephone companies to market in six of seven regions,” says McMinn. He left to start another company, then returned to Covad in 2000 when the tech bubble burst. That was also when he... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
existing consumers, and their market conditions, were as similar as possible, we compared repurchase rates between consumers who started buying online right before the pandemic (between January 1 and March 14) and those who started buying... View Details
- 01 Feb 1999
- News
HBS Alumni Association Board of Directors: President's Report
through an evaluation of the School's current marketing strategy, including the vehicles used to communicate with alumni. The committee agreed that while the School has a comprehensive and valuable array of services for its graduates, a... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products fail. The problem often is that their creators are using an... View Details
Keywords: by Staff
- 03 Mar 2015
- First Look
First Look: March 3
we identify core insights about how firms compete against one another in established markets. Based on our evaluation, we argue that a promising research opportunity for strategy lies in exploring how firms strategically interact in new View Details
Keywords: Sean Silverthorne