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Show Results For
- All HBS Web
(658)
- News (78)
- Research (520)
- Events (3)
- Multimedia (3)
- Faculty Publications (318)
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was... View Details
Keywords: Sean Silverthorne
- 01 Apr 2001
- News
William Fung: E-Commerce and Efficiency
run, while still allowing each of the customers some choice in fabric type, color, and logo embroidery. This capability has opened a new, fast-growing market segment for Li & Fung. Innovation in management... View Details
- 10 Jul 2000
- Research & Ideas
IT Links for Boundaryless Companies
you pay full price, and Adobe Limited Edition. It actually costs more to make that, because you've got to change the code to strip things out. But at least you've segmented the markets." Market Makers... View Details
Keywords: by Kenneth Liss
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
some $10 billion in annual revenues, the NFL wants more—lots more. Its goal is to boost that number to $25 billion annually by 2027. Getting there may not be easy. The league's focus on expansion relies on gaining ground with new US fan View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
everything—was reportedly in conversations to buy some of those storefronts—possibly its first real beach-head in the brick-and-mortar world. As harbingers of the future of retail, these events certainly caught the attention of Harvard Business School View Details
- December 2009 (Revised November 2012)
- Teaching Note
Global Wine War 2009: New World versus Old (TN)
Teaching Note for [910405]. View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow View Details
Keywords: by Peter Jacobs
- 09 Jul 2008
- Research & Ideas
Starbucks’ Lessons for Premium Brands
conversation with a barista. Starbucks introduced new store formats like Express to try to cater to this second segment without undermining the first. But many Starbucks veterans have now switched to Peets, Caribou, and other more... View Details
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products fail. The problem often is that their creators are using an... View Details
Keywords: by Staff
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details
Keywords: Dina Gerdeman
- 01 Jun 1999
- News
Q & A: Pat Russo - Focused on the Future at Lucent Technologies
Fortune magazine's "Fifty Most Powerful Women in American Business." Why has Lucent performed so well since its divestiture from AT&T? We have been growing globally faster than our markets. Our ability to focus on the hottest growth View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
companies will continue to seek out ways to enter into the emerging market segments that place a premium on the social dimensions that accompany the inherent attractiveness of the innovative products. The... View Details
- 01 Oct 2000
- News
Laura Scher of Working Assets
socially responsible Working Assets Money Market Fund. Working Assets Funding Service emerged from the fund entity in 1988 and now operates various enterprises, with telecommunications as its core service. The company purchases... View Details
Keywords: Marguerite Rigoglioso
- November 2008 (Revised November 2008)
- Case
Cyworld: Creating and Capturing Value in a Social Network
By: Sunil Gupta and Sangman Han
In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
- 01 Apr 2002
- News
Professorship Brings Brierley's HBS Connection Full Circle
started my first business," he says from his office in Dallas, Texas. Now, with his generous endowment of the chair held by HBS professor John A. Deighton, Brierley's involvement with the School has come full circle. A specialist in View Details
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
member – don’t worry, they won’t reveal who – took off her shoes, they knew they had found their problem to solve. "She knew [the smell] was bad, but then she started listing out all the reasons current products on the market don't... View Details
- 01 Oct 1997
- News
Antitrust in Historical Perspective
ever occurred in American history. One result was a partial disempower-ment of individual artisans. Overall, their incomes tended to rise while their sense of autonomy shrank. Other segments of American society also saw themselves as... View Details
Keywords: Thomas K. McCraw and Richard S. Tedlow
- 01 Jun 2000
- News
Going Public: Shari P. Hubert
Dartmouth, Hubert moved up the ranks at Merck and was working as a customer segment manager in employer marketing when she decided to apply to HBS. The most crucial lesson she has learned at HBS is the... View Details
Keywords: Deborah Blagg
- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
can be used in powerful ways, ideally leading to better patient care, lower health care costs and, ultimately, healthier patients. “Trust on the part of both the consumer and doctor is hugely important in determining who is going to be the likely winner here” There is... View Details
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
established markets - is sounding a wake-up call for corporate strategists. How did you first become interested in these disruptive technologies? It was the sudden demise of Digital Equipment Corporation that first drew my attention. How... View Details