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Show Results For
- All HBS Web
(21,539)
- People (86)
- News (6,131)
- Research (11,047)
- Events (91)
- Multimedia (727)
- Faculty Publications (7,742)
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 07 Oct 2014
- News
Asking Advice Makes a Good Impression
- 14 Aug 2019
- Video
What difference will you make?
- 2022
- Chapter
A Compass for Decision Making
By: Lynn S. Paine
Book Abstract: The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an... View Details
Paine, Lynn S. "A Compass for Decision Making." Chap. 9 in Responsible Leadership. 2nd edition, edited by Nicola Pless and Thomas Maak, 154–167. London: Routledge, 2022.
- 12 May 2015
- Video
Class of 2015: How will you make a difference?
- 16 Jun 2016
- Blog Post
Digging Into Data: Making A Career Change
interesting data trend you have seen? Many students come to HBS wanting to learn about industries and functions that differ from what they experienced before school. In fact, 61% of students from the Class of 2015 who accepted full-time... View Details
- 1990
- Book
A Force for Change: How Leadership Differs from Management
By: J. P. Kotter
Kotter, J. P. A Force for Change: How Leadership Differs from Management. New York: Free Press, 1990.
- 06 May 2015
- News
PTC Makes A New Reality
- 16 Jul 2019
- News
The Making of a Movement
making decisions that could advance treatment options for patients with rare cancers. Neither of the Linns worked in science or medicine. A few years earlier, rare cancers had not even been on their radar.... View Details
- Nov 02 2016
- Article
What Is the Difference Between a Founder and a Leader?
- 12 Feb 2015
- News
Asking Advice Makes a Good Impression
- 01 Jun 2008
- News
The Making of a School
BRICK BY BRICK: Completion of the campus dormitories took place in sixteen months. BAKER LIBRARY HISTORICAL COLLECTIONS On a stroll through campus, it’s almost impossible to envision HBS without the iconic columns and bell tower of the... View Details
- 28 Jan 2014
- News
'Bigger Is Better' Makes A Comeback
- March 2020
- Article
Gender Differences in Communicative Abstraction
By: Priyanka D. Joshi, Cheryl J. Wakslak, Gil Appel and Laura Huang
Drawing on construal level theory, which suggests that experiencing a communicative audience as proximal rather than distal leads speakers to frame messages more concretely, we examine gender difference in linguistic abstraction. In a meta-analysis of prior studies... View Details
Joshi, Priyanka D., Cheryl J. Wakslak, Gil Appel, and Laura Huang. "Gender Differences in Communicative Abstraction." Journal of Personality and Social Psychology 118, no. 3 (March 2020): 417–435.
- 06 Nov 2013
- News
What makes a company innovative?
- September 2007
- Case
Still Leading (B3): Gerry House—Impact of a Different Scale
By: Rosabeth Moss Kanter and Lance P. Pierce
Describes how Gerry House made the transition from head of a large school district to leader of a small nonprofit. View Details
Keywords: Transition; Teaching; Secondary Education; Leading Change; Nonprofit Organizations; Transformation; Personal Development and Career; Education Industry
Kanter, Rosabeth Moss, and Lance P. Pierce. "Still Leading (B3): Gerry House—Impact of a Different Scale." Harvard Business School Case 308-038, September 2007.
What Makes a Building Healthy?
The pandemic spawned by the novel coronavirus has forced a global reckoning with the awesome power of infectious diseases to grind economies to a halt. The forced lockdowns and retreat into home isolation has also given us a heightened awareness of the role our... View Details
- Jun 15 2014
- Testimonial
Making a More Strategic Contribution
- 23 Feb 2011
- News
Luxury shoppers make a comeback
- 22 Jan 2020
- News