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    • Research  (1,122)
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  • Faculty Publications  (343)
← Page 25 of 1,839 Results →
  • September 1994 (Revised October 2002)
  • Case

Citibank: Launching the Credit Card in Asia Pacific (A)

By: V. Kasturi Rangan
Consumer Bank pondered the possibilities of launching a credit card in the Asia Pacific region. The bank's New York headquarters, and several of its country managers in the region, were not enthusiastic. But others were supportive because of the opportunity to expand... View Details
Keywords: Product Launch; Service Operations; Value Creation; Customer Focus and Relationships; Trade; Business Strategy; Expansion; Laws and Statutes; Banking Industry; Asia; New York (city, NY)
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Rangan, V. Kasturi. "Citibank: Launching the Credit Card in Asia Pacific (A)." Harvard Business School Case 595-026, September 1994. (Revised October 2002.)
  • 16 May 2023
  • HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

One thing that stuck with Pete Stavros from the dinner-table conversations of his youth was that capitalism seemed fundamentally broken for his father, who earned an hourly wage working construction. The incentive was not there for Stavros’ dad and his peers to try to... View Details
Keywords: by Avery Forman
  • 12 Mar 2024
  • HBS Case

How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
Keywords: by Rachel Layne; Electronics; Information Technology
  • November 2013 (Revised May 2023)
  • Case

Valuing Yahoo! in 2013

By: Luis M. Viceira and Atul Khosla
In late July 2013, Danielle Engle, Managing Director of Clairemont Capital, was contemplating what to do about a large investment her fund had in the stock of Yahoo! Inc. In mid-2012, Clairemont had invested nearly $75M in Yahoo! after the tech company settled a highly... View Details
Keywords: Investment; Decision Making; Investment Activism; Business Model; Growth and Development Strategy; Valuation
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Viceira, Luis M., and Atul Khosla. "Valuing Yahoo! in 2013." Harvard Business School Case 214-048, November 2013. (Revised May 2023.)
  • Web

The Founding of U.S. Steel and the Power of Public Opinion | Baker Library | Bloomberg Center | Harvard Business School

Corporation with a Soul. Garden City, NY: Doubleday, Page & Company, 1921. American Iron and Steel Institute. The Men Who Make Steel. New York: American Iron and Steel Institute, 1936. American Iron and Steel Institute. The Men Who View Details
  • 22 May 2019
  • Research & Ideas

Forgiving Student Loan Debt Leads to Better Jobs, Stronger Consumers

get their other finances in order, and make more substantial contributions to the economy, according to a new research study Second Chance: Life without Student Debt. The study was co-written by Harvard Business School Associate Professor... View Details
Keywords: by Dina Gerdeman
  • November 2014 (Revised February 2016)
  • Case

DoubleDutch

By: Frank V. Cespedes and Matthew G. Preble
Lawrence Coburn and Pankaj Prasad, co-founders of the event solution startup DoubleDutch, have to make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that... View Details
Keywords: Sales Management; Selling; Marketing Management; Strategy Implementation; Business Marketing; Sales Force Management; Salesforce Management; Marketing; Sales; Marketing Strategy; Strategy; Entrepreneurship; Business Startups; Technology Industry; United States; Europe; Asia
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Cespedes, Frank V., and Matthew G. Preble. "DoubleDutch." Harvard Business School Case 815-044, November 2014. (Revised February 2016.)
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

higher prices," says Frank V. Cespedes, a senior lecturer at Harvard Business School, who spent 12 years running a professional services firm. That's right. Higher prices, not lower. “Competing on price is ultimately a bet on your... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • Article

Four Ways to Build a Productive Sales Culture

By: Frank V. Cespedes and Steven Maughan
This article distinguishes sales efficiency (SE) initiatives (e.g., CRM, training, and KPI dashboards) from sales optimization (SO) decisions (e.g., aligning sales tasks with business strategy, customer selection, and deployment of sales resources across... View Details
Keywords: Strategy; Sales
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Cespedes, Frank V., and Steven Maughan. "Four Ways to Build a Productive Sales Culture." Top Sales Magazine (July 14, 2015), 15–17.
  • June 2007 (Revised April 2009)
  • Case

Intel 2006: Rising to the Graphics Challenge

By: Willy C. Shih and Elie Ofek
Examines the evolution of the PC hardware industry over the span of two and a half decades. The open architecture design of the IBM Personal Computer followed by the rapid appearance of clones drove a high level of standardization and modularity in the industry, and... View Details
Keywords: History; Customer Value and Value Chain; Decision Choices and Conditions; Information Infrastructure; Competitive Strategy; Mergers and Acquisitions; Technology Industry
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Shih, Willy C., and Elie Ofek. "Intel 2006: Rising to the Graphics Challenge." Harvard Business School Case 607-136, June 2007. (Revised April 2009.)
  • March 2022
  • Article

When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details
Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior
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Keenan, Elizabeth A., Anne V. Wilson, and Leslie K. John. "When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms." Marketing Letters 33, no. 1 (March 2022): 31–43.
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

"People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" With Levitt's words as a rallying cry, a recent Harvard Business Review article, "Marketing Malpractice: The Cause and the Cure," argues... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • 24 Oct 2016
  • Research & Ideas

Bernie Madoff Explains Himself

service of buying shares; now Madoff had turned the practice upside down and was paying them to trade. That innovation diverted trading away from the New York Stock Exchange floor, and by the early 1990s, Madoff’s firm was handling... View Details
Keywords: by Carmen Nobel; Financial Services
  • 28 Aug 2012
  • Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy
  • 28 Jan 2019
  • Research & Ideas

Forget Cash. Here Are Better Ways to Motivate Employees

motivators that will entice greater effort and loyalty out of workers. Turns out, using cash as a carrot isn’t always the best answer, according to new research by Harvard Business School Assistant Professor Ashley V. Whillans. More than... View Details
Keywords: by Dina Gerdeman
  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

springboards that allow specialized producers to leverage their infrastructure and create new innovations and by bringing digital technology to a wide variety of sectors and users, again by providing flexible infrastructures that make it... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • August 2017 (Revised September 2018)
  • Case

Audubon in 2017: The Turnaround

By: V. Kasturi Rangan
The case briefly describes the 112-year history of the organization and focuses particularly on the changes wrought by its new leader David Yarnold who was brought in by the board in 2010. Under Yarnold's leadership the organization went through two strategic plans... View Details
Keywords: Nonprofit Strategy; Change Management; Change; Leadership; Nonprofit Organizations; Strategy; Transformation
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Rangan, V. Kasturi. "Audubon in 2017: The Turnaround." Harvard Business School Case 518-025, August 2017. (Revised September 2018.)
  • Web

Finance - Faculty & Research

Economics in 1997, to John Lintner who co-created the Capital Asset Pricing Model and made significant contributions to dividend policy , and Gordon Donaldson whose work helped shape the field of corporate finance . We strive to understand how managers and firms View Details
  • 06 Sep 2011
  • Research & Ideas

How Small Wins Unleash Creativity

All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity,... View Details
Keywords: by Carmen Nobel
  • 12 Sep 2023
  • Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

more comfortable using technology to make financial decisions. It turns out, Di Maggio says, that “having a broader view of the financial picture of the client helps [advisers] keep their clients and helps with growing the clientele as... View Details
Keywords: by Ben Rand; Financial Services
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