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Publications

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  • All HBS Web  (622)
    • People  (7)
    • News  (181)
    • Research  (314)
    • Multimedia  (14)
  • Faculty Publications  (198)

Show Results For

  • All HBS Web  (622)
    • People  (7)
    • News  (181)
    • Research  (314)
    • Multimedia  (14)
  • Faculty Publications  (198)
← Page 25 of 622 Results →
  • 18 Sep 2015
  • Blog Post

A Peek Inside Peek Weekend

also realized that finance does not equate to business; you do not have to spend years on The Street to be admitted to HBS. Lastly, I learned that passion is the ultimate luxury good, because many cannot afford to think about it. The... View Details
  • 03 Mar 2015
  • First Look

First Look: March 3

on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
  • 17 Jun 2002
  • Research & Ideas

A Litmus Test for Entrepreneurs

familiar environment of the trading floor. He even had trouble choosing which office supply vendor to go with. As he put it: "I felt I needed more and more information every time I tried to make a decision.'' Real entrepreneurs know that using their time to gather... View Details
Keywords: by Walter Kuemmerle
  • 21 Dec 2022
  • Blog Post

Climate Stories Episode #12: Vehicle to Everything - Claire Broido Johnson (MBA 2002), Chief Operating Officer of Fermata Energy

Nissan aims to introduce 23 electrified models, including 15 all-electric vehicles. General Motors announced multiple entries in pickup, SUV and luxury segments that represent about 70% of EV industry volume, including the Chevrolet... View Details
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

otherwise fail emissions tests. We find that for a significant number of inspectors, leniency is much higher for those customers with standard vehicles than for those with luxury cars, although a smaller group appears to favor wealthy... View Details
Keywords: Sean Silverthorne
  • 31 Oct 2004
  • What Do You Think?

Should the Wisdom of Crowds Influence Our Thinking About Leadership?

continuum according to the situation." Do you agree? Does unleashing the "wisdom of crowds" work well in situations where rapid-fire decision-making is called for? Or is it a luxury available only when the pace of the... View Details
Keywords: by James Heskett
  • 16 Jan 2025
  • Blog Post

Alumni Career Journey: Sophie Levin (MS/MBA 2022) - How Risk Can Be the Key to a Sustainable Future

greater impact than those who wait for the space to recover. You’re still early in your career and have the luxury of time on your side. Take risks and follow the challenges that excite you—even if you fail, you’ll gain invaluable lessons... View Details
  • 01 Jun 1996
  • News

Capitalist Revolutions Analyzed in MBA "Foundations" Course

brand equity after a dramatic breakthrough in the 1760s Rolls-Royce and the Rise of High-Technology Industry From luxury cars to aeroengines German Capitalism How a new country industrialized rapidly using an unorthodox strategy Thyssen... View Details
Keywords: Susan Young
  • 01 Jun 2015
  • News

Alumni and Faculty Books for June 2015

study of brand relationships outside of traditional areas by applying new theoretical frameworks and considering new contexts (online digital spaces, consumer collectives, global brands, luxury brands, and branding in terrorist... View Details
  • April 2008
  • Teaching Note

Marketing Chateau Margaux (TN)

By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
Keywords: Brands and Branding; Management Teams; Distribution; Sales; Market Entry and Exit; Price; Luxury; Demand and Consumers; Growth and Development Strategy; Governance Controls; Food and Beverage Industry; France
Citation
Purchase
Related
Deighton, John A., and Leyland Pitt. "Marketing Chateau Margaux (TN)." Harvard Business School Teaching Note 508-107, April 2008.
  • 01 Mar 2018
  • News

Money (Actually) Can Buy Happiness

together to promote happiness? How can this research be used in the workplace? AW: Some employers offer employees a lot of choice when it comes to incentives: for instance, cash, luxury goods, experiences, or time off. They think, “Choice... View Details
Keywords: April White
  • 10 Jan 2020
  • Blog Post

Know Your Audience - Recruiting HBS Students for Retail

and appeal to MBA students. Tailor your presentation to MBA level students and focus on how opportunities at your company build on the MBA level learnings and skillsets. We also encourage recruiting retailers work to get to know the Retail & View Details
Keywords: Consumer Products / Retail
  • Web

Vanity and Virtue: Allegories on the Pursuit of Riches - Coin and Conscience – Baker Library | Bloomberg Center, Historical Collections

Luxury ] view image Engraved and published by Willem Isaakz Swanenburgh I (1581–1612), after Abraham Bloemaert (1564–1651). [Netherlands] 1611. 23.6 x 18.7 cm, image CF n2 An earlier state was published in 1609. A similar engraving to 13;... View Details
  • 01 Mar 2012
  • News

Alumni Book Briefs

(MBA '59) ((North American Business Press)) Inside Luxury: The Growth and Future of the Luxury Goods Industry by Maria Eugenia Giron ((LID Publishing)) The Exile: Journey from Life to Death by Ro Kong Kyun (MBA 1959) ((Eloquent Books))... View Details
Keywords: Publishing Industries (except Internet); Information
  • 07 Sep 2021
  • News

Summer Fellowship Recipient is a Changemaker in Tanzania

example, the Rock Center Fellows Program subsidizes students working on an existing startup or launching their own, and the Career and Professional Development Fellows program aids career changers, such as those interested in the luxury... View Details
Keywords: April White
  • 01 Dec 2018
  • News

Ask the Expert: Gimme Shelter

disabilities, and lower-wage workers, the cost to build simply cannot be covered by the rents they can pay—there has to be a subsidy of some kind. In regions like the Bay Area, middle-income rents can’t cover the cost to build either, so the result is a pipeline of... View Details
Keywords: Jen McFarland Flint
  • 27 Oct 2014
  • Research & Ideas

The Coffee Economy That Bloomed Out of Nowhere

ideas, and one of these ideas was figuring out how [the Soconusco] could leverage Mexico's competitive advantage in export agriculture. So why not try coffee? Coffee for the masses had been a thing for a couple of decades at that point, but there was a new and growing... View Details
Keywords: by Carmen Nobel; Food & Beverage; Agriculture & Agribusiness
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

high end and a low end to Peruvian cuisine, so he's not being inauthentic in the way that some luxury brands are when they go downscale. But you are right, brand dilution is often a huge risk in going that route. “The challenge is to... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 01 Dec 2002
  • News

Straddling Two Worlds

Tierney, who moved into this comparatively luxurious setting with his wife, Susan, after he served as a Peace Corps volunteer in rural Chile for two years. But the difference between being a student at HBS and working with farmers in... View Details
Keywords: Susan Young
  • 01 Jun 2024
  • News

Crash Pad

When 4753 North Broadway opened in 1924, the neoclassical tower represented the height of American architectural design, a terra-cotta temple of capitalism at the heart of Chicago’s Uptown neighborhood. Over the next century, a series of banks occupied the spacious... View Details
Keywords: Amy Crawford; illustrations by Kathleen Fu; building coversion; housing crisis; innovation; real estate; Real Estate
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