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- Faculty Publications (67)
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- All HBS Web (513)
- Faculty Publications (67)
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
thrive. Many companies in travel and service businesses reward frequent users by bestowing a status that allows them the privilege of high-value services. Take, for example, British Airways, which allows Executive Club members the... View Details
- 08 Feb 2011
- First Look
First Look: Feb. 8
examine the firm's choice of business model between the proprietary model (where all software modules are proprietary), the open source model (where all modules are open source), and the mixed source model (where some—but not all—modules are open). When a module is... View Details
Keywords: Sean Silverthorne
- 06 Nov 2000
- Research & Ideas
The Determinants of Corporate Venture Capital Success
Coast operations and its West Coast computer people would severely affect the company. The focus for much of this division was PARC. In the 1970s, PARC was remarkably successful in developing ingenious products that would fundamentally alter the nature of computing.... View Details
Keywords: by Paul Gompers & Josh Lerner
- 01 Apr 1996
- News
Stewards of the Seventh Generation
assets are practicing sustainable development. According to this line of thinking, harvesting trees and using the money generated to build schools would be an example of sustainable development. But others insist that development is sustainable only if natural-resource... View Details
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in Germany, for instance, does... View Details
- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
Balanced Scorecard, HBS professor Robert S. Kaplan and David P. Norton, there is compelling evidence that better measurement, and therefore better information, leads to better decision-making. Deeper engagement with the broad stakeholder... View Details
Keywords: by Martha Lagace
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of naturally started saying, “Hey, can... View Details
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
from the crowd of more experienced users and are therefore able to better capture value from using the goods. Data on firm contributions to open source software (OSS), an important crowdsourced public good, is used to test the theoretical... View Details
Keywords: Dina Gerdeman
- 01 Sep 2013
- News
Who Are We?
have their stacks of bottles burst as a SodaStream user hits the machines' carbonation button. The message: making your own soda saves the world from the scourge of plastic bottles. The ad was rejected by CBS but went viral, ultimately... View Details
- 06 Mar 2007
- First Look
First Look: March 6, 2007
self-disclosed violations. Download the paper: http://www.hbs.edu/research/pdf/07-020.pdf Cases & Course MaterialsAustin, Blakeley, & Cambridge, LLC. Harvard Business School Case 207-098 The founding partners of ABC, LLC, one of the View Details
Keywords: Martha Lagace
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high... View Details
Keywords: Dina Gerdeman
- Web
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key product strategies to real current situations that PMs at leading technology companies face. We will explore three different modules: Improving Existing Product Functionality . How to determine which View Details