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  • January 2015 (Revised May 2018)
  • Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta
In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details
Keywords: WhatsApp; Facebook; Mobile Messaging; Social Network; Acquisitions; Value Added; Strategy Alignment; Monetization; Social Platforms; Technology; Strategy; Corporate Strategy; Acquisition; Communication Technology; Social and Collaborative Networks; Value Creation; Social Media; Applications and Software; Digital Platforms; Information Technology Industry; Information Technology Industry
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Collis, David, Ashley Hartman, and Aakash Mehta. "$19B 4 txt app WhatsApp...omg!" Harvard Business School Case 715-441, January 2015. (Revised May 2018.)
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

advertising in this year's presidential campaign. By commercial standards, and given the importance of the purchase decision, that doesn't seem high. What's needed in politics is not less marketing but better marketing: focusing on current and emerging customer needs,... View Details
Keywords: by John A. Quelch

    Ashish Nanda

    Ashish Nanda is Senior Lecturer and C. Roland Christensen Distinguished Management Educator at Harvard Business School. From 2018 to 2021, he was course head for the MBA Required Curriculum course in Strategy. Beginning in 2022, he is teaching an MBA Elective... View Details

    Keywords: financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services; financial services
    • February 2013 (Revised March 2013)
    • Case

    Agero: Enhancing Capabilities for Customers

    By: Robert Simons and Natalie Kindred

    This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

    Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry
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    Simons, Robert, and Natalie Kindred. "Agero: Enhancing Capabilities for Customers." Harvard Business School Case 113-001, February 2013. (Revised March 2013.)
    • January 2016
    • Teaching Note

    Groom Energy Solutions: Selling Efficiency

    By: Michael W. Toffel, Kira Fabrizio and Stephanie van Sice
    This case examines a start-up service provider that helps clients improve the energy efficiency of their factories, warehouses, and commercial and office spaces by integrating and installing lighting, heating, and cooling technologies. The company seeks to double... View Details
    Keywords: Energy Efficiency; Energy Efficiency Paradox; Environment; Environmental Strategy; Growth; Energy; Energy Conservation; Entrepreneurship; Environmental Sustainability; Energy Industry
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    Toffel, Michael W., Kira Fabrizio, and Stephanie van Sice. "Groom Energy Solutions: Selling Efficiency." Harvard Business School Teaching Note 616-023, January 2016.
    • June 2006 (Revised September 2006)
    • Case

    Tech Data Corporation

    Tech Data is a global supplier of logistics management services and one of the world's largest distributors of information technology equipment. Operational execution is key for the company, which has gross margins in the 5% range. At the end of 2005, the company had... View Details
    Keywords: Competition; Information Infrastructure; Operations; Growth and Development Strategy
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    Upton, David M., and Bradley R. Staats. "Tech Data Corporation." Harvard Business School Case 606-060, June 2006. (Revised September 2006.)
    • September 2020
    • Article

    Analyst Forecast Bundling

    By: Michael Drake, Peter Joos, Joseph Pacelli and Brady Twedt
    Changing economic conditions over the past two decades have created incentives for sell-side analysts to both provide their institutional clients tiered services and to streamline their written research process. One manifestation of these changes is an increased... View Details
    Keywords: Analysts; Earnings Forecasts; Forecast Accuracy; Forecast Bundling; Business Earnings; Forecasting and Prediction
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    Drake, Michael, Peter Joos, Joseph Pacelli, and Brady Twedt. "Analyst Forecast Bundling." Management Science 66, no. 9 (September 2020): 4024–4046.
    • October 2022
    • Background Note

    Note on Cyberattacks and Regulatory Regimes

    By: Frank Nagle, George A. Riedel, William R. Kerr and David Lane
    Describes common types of cyberattacks on enterprises and their costs, as well as the fragmentary regulatory regimes through which U.S. states and regulatory agencies at the start of 2021 attempted to encourage disclosure of cyberattacks and to pursue enforcement... View Details
    Keywords: Regulations; Regulatory Agencies; Cyberattacks; Governance; Corporate Disclosure; Cybersecurity; Information Industry; Information Industry; Information Industry; Information Industry; United States
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    Nagle, Frank, George A. Riedel, William R. Kerr, and David Lane. "Note on Cyberattacks and Regulatory Regimes." Harvard Business School Background Note 723-392, October 2022.
    • June 2002 (Revised September 2005)
    • Case

    Online Music Distribution in a Post-Napster World

    By: Youngme E. Moon
    Provides a description of the rise and decline of Napster, the free Internet music-swapping service. Also describes second-generation peer-to-peer services (e.g., Gnutella) as well as paid subscription services (e.g., MusicNet, pressplay). View Details
    Keywords: Distribution; Internet and the Web; Price; Marketing Channels; Service Operations; Music Industry
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    Moon, Youngme E. "Online Music Distribution in a Post-Napster World." Harvard Business School Case 502-093, June 2002. (Revised September 2005.)
    • 19 Mar 2014
    • Working Paper Summaries

    The Use of Broker Votes to Reward Brokerage Firms’ and Their Analysts’ Research Activities

    Keywords: by David A. Maber, Boris Groysberg & Paul M. Healy; Financial Services
    • June 2001 (Revised October 2001)
    • Case

    Netonomy

    A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details
    Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Information Technology Industry
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    Hallowell, Roger H., and Helen E Clement. "Netonomy." Harvard Business School Case 801-462, June 2001. (Revised October 2001.)
    • August 2000
    • Case

    Project ACHIEVE - January 2000

    By: H. Kent Bowen and Elizabeth Kind
    Education services target public schools to assist the school with technology and services that will improve their communication with students, parents, and the community. There is also the goal of increasing scores of measured learning. How does a small company do... View Details
    Keywords: Information Technology; Service Delivery; Learning; Interactive Communication; Measurement and Metrics; Performance Consistency; Business and Community Relations; Expansion; Technology Adoption; Education Industry
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    Bowen, H. Kent, and Elizabeth Kind. "Project ACHIEVE - January 2000." Harvard Business School Case 601-044, August 2000.

      Kris Johnson Ferreira

      Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

      Keywords: retailing
      • November 2000
      • Case

      Wit Capital: Evolution of the Online Investment Bank (B)

      Describes the evolution of Wit Capital from its origins as a small brewery to an online investment bank advising both small technology-based companies seeking to raise capital and large companies seeking to acquire Internet companies, as well as offering retail... View Details
      Keywords: Internet and the Web; Disruptive Innovation; Service Delivery; Investment Banking; Entrepreneurship
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      Hallowell, Roger H., and Charles Ruberto. "Wit Capital: Evolution of the Online Investment Bank (B)." Harvard Business School Case 801-265, November 2000.
      • Person Page

      Curriculum Vitae

      Noel Watson

       

      View Details

      • June 2014 (Revised March 2016)
      • Case

      Relating to Peapod

      By: Susan Fournier and Jill Avery
      Explores the relationships formed between consumers and the Peapod consumer-direct grocery delivery service, as revealed through an ethnographic study of Boston-area Peapod shoppers conducted between the Summer of 1997 and the Fall of 1999. Three representative case... View Details
      Keywords: Brands and Branding; Customer Relationship Management; Marketing Strategy; Service Industry; Boston
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      Fournier, Susan, and Jill Avery. "Relating to Peapod." Harvard Business School Case 314-142, June 2014. (Revised March 2016.)
      • November 2013 (Revised November 2014)
      • Case

      Freemium Pricing at Dropbox

      By: Thales Teixeira and Elizabeth Anne Watkins
      Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
      Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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      Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
      • 30 Oct 2013
      • HBS Seminar

      Ryan McDevitt, Fuqua School of Business at Duke University

      • 22 Dec 2008
      • Research & Ideas

      10 Reasons to Design a Better Corporate Culture

      service awards, employee of the month awards, and recognition of workers as "Champions" or "Legends" for extraordinary achievements or service. Managers at all levels offer frequent View Details
      Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler
      • 2011
      • Case

      How Fast and Flexible Do You Want Your Information, Really?

      By: Thomas H. Davenport and Jim Snabe
      Almost all executives want more and faster information, and almost all companies are racing to provide it. What many of them are overlooking is that the real aim should not be faster information but faster decision making, and those aren't the same things. Executives... View Details
      Keywords: Management Teams; Information; Service Delivery; Decision Making; Crisis Management
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      Davenport, Thomas H., and Jim Snabe. "How Fast and Flexible Do You Want Your Information, Really?" 2011.
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