Independent Production - Publications - Faculty & Research

13 Jan 2009
First Look

First Look: January 13, 2009

most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their conversion rates. This result holds... View Details

Keywords: Martha Lagace

23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

forge a partnership with another set of customers. Like companies in many industries, Mobil's immediate customers were independent wholesalers and retailers. Franchised retailers purchased gasoline and lubricant View Details

Keywords: by Robert S. Kaplan & David P. Norton

March 2022 (Revised January 2023)
Case

Innovation at Moog Inc.

By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten

This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details

Citation

Educators

Purchase

01 Mar 2012
News

Get Creative

generating new product ideas. Sometimes a community of users will form independently of the company. That can be tricky, because they will not want to be controlled, and they will want to criticize your... View Details

Keywords: Garry Emmons;Julia Hanna;Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

10 Jun 2002
Research & Ideas

How to Look at Globalization Now

interview with HBS Working Knowledge's Martha Lagace, he discusses what companies should bear in mind going forward.Lagace: People often equate globalization with the idea that globally standardized products are displacing local ones. In... View Details

Keywords: by Martha Lagace

03 Nov 2003
Research & Ideas

Making Money Making Movies

investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

13 Oct 2015
First Look

October 13, 2015

Shadow Cold War delves deeper into the era to examine the competition between the Soviet Union and the People's Republic of China for the leadership of the world revolution. When a world of newly independent states emerged from... View Details

01 Mar 2010
News

Sole Mates

production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to... View Details

Keywords: Garry Emmons; Forestry and Logging; Agriculture; Monetary Authorities-Central Bank; Finance; Administration of Environmental Quality Programs; Government

30 Jan 2007
First Look

First Look: January 30, 2007

Working PapersDo Employment Protections Reduce Productivity? Evidence from U.S. States Authors:David H. Autor, William R. Kerr, and Adriana D. Kugler Abstract Theory predicts that mandated employment protections may reduce productivity... View Details

Keywords: Martha Lagace

20 Apr 2016
News

Steps to Success

the oats for Cheerios,” she remembers. “I had the great fortune to go to headquarters periodically, and decided to move to the marketing division.” She spent most of her time in the company’s Big G Division, working with products such as... View Details

Keywords: Jill Radsken

13 Jun 2014
News

The Art of Effecting Change

making lasting impact in their respective sectors." Her involvement with the ICA sprang from her passion for collecting contemporary artists such as Glenn Ligon and Christopher Wool. "I've always had this deep interest in all things visual from View Details

Keywords: Jill Radsken; Arts, Entertainment

17 May 2016
First Look

May 17, 2016

base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additional round of financing. Leung must decide whether to continue pursuing user acquisition experiments, explore other View Details

Keywords: Sean Silverthorne

08 Apr 2021
Blog Post

HBS Entrepreneurship Immersion - Four Highlights

analytics for startups and small businesses. It is a very dynamic environment; I spent half of last year leading a new product launch (from customer discovery to creating marketing collateral) and the rest of the time on hiring, strategy,... View Details

19 May 2016
Blog Post

5 Lessons from Business School

classmates - not only in class but also between classes and at section events. The school also draws myriad speakers who share topics they are passionate about, constantly expanding my learning in new areas. Through courses like FIELD you learn skills for working... View Details

25 Aug 2022
News

In My Humble Opinion: Road Tested

industry. “The transportation industry is very transaction-intensive,” Gregg observes. “A driver might work for a different employer for each and every load—so there’s a lot of opportunity for friction.” The company’s products include... View Details

Keywords: Julia Hanna; trucking; leadership; fintech; career

15 May 2012
First Look

First Look: May 15

regarded as China's most independent newsmagazine, gathered his core team for an urgent meeting. His pioneering editor Hu Shuli, described for her fiercely independent journalism as "the most dangerous... View Details

Keywords: Carmen Nobel

01 Jan 2005
News

Louis V. Gerstner, Jr., MBA 1965

company's long-term viability. The strategy paid off, with sales jumping well over 50 percent in the first year alone. Under intense scrutiny, Gerstner then reversed a plan to split IBM into independently operated "Baby Blues," choosing... View Details

Web

2016 Symposium - Race, Gender & Equity

champion. His critically-acclaimed multimedia production LYRICS FROM LOCKDOWN (directed by Gina Belafonte) is a one-man show weaving together hip hop theater, spoken word poetry, blues, comedy, calypso and classical music to tell his... View Details

01 Dec 2013
News

14 for '14

formats and that do something special with the stuff you're storing." —Scott Belsky (MBA 2008), cofounder and head, Behance; VP of products & community, Adobe Aslaug Magnúsdóttir Photo courtesy of Aslaug Magnúsdóttir "In the fashion... View Details

Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics,... View Details