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- All HBS Web (753)
- Faculty Publications (135)
Show Results For
- All HBS Web (753)
- Faculty Publications (135)
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
investigates the drivers of success and failure of media and entertainment products such as motion pictures and video games. Her paper, "Demand and Supply Dynamics for Sequentially Released Products in... View Details
- 07 Jan 2025
- Blog Post
Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands
as Manager, Clinique Global Marketing, rising quickly to a Director role. “Joining the Clinique brand at Estee Lauder allowed me to get more classic brand management training in a big corporation. Developing new skincare products and... View Details
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
Knowledge is codified using a "people-to-documents" approach: it is extracted from the person who developed it, made independent of that person, and reused for various purposes. Ralph Poole, director of Ernst & Young's... View Details
- 13 Oct 2015
- First Look
October 13, 2015
Shadow Cold War delves deeper into the era to examine the competition between the Soviet Union and the People's Republic of China for the leadership of the world revolution. When a world of newly independent states emerged from... View Details
- 01 Mar 2010
- News
Sole Mates
production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product. In this case, the View Details
Keywords: by Dina Gerdeman
- March 2022 (Revised January 2023)
- Case
Innovation at Moog Inc.
By: Brian J. Hall, Ashley V. Whillans, Davis Heniford, Dominika Randle and Caroline Witten
This case focuses on the challenges of incentivizing innovation within Moog, an engineering company based in New York state that designs and builds guidance systems for space, air, and land-based travel. The case enables students to grapple with the challenges of using... View Details
Keywords: Innovation; Innovation Lab; Innovation Management; Motivation; Incentives; Culture; Compensation; Compensation And Benefits; Scalability; Business Growth and Maturation; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Organizational Culture; Performance Consistency; Performance Effectiveness; Performance Efficiency; Performance Productivity; Performance Evaluation; Creativity; Motivation and Incentives; Aerospace Industry; Transportation Industry; United States
Hall, Brian J., Ashley V. Whillans, Davis Heniford, Dominika Randle, and Caroline Witten. "Innovation at Moog Inc." Harvard Business School Case 922-040, March 2022. (Revised January 2023.)
- 01 Jul 2013
- Research & Ideas
Crowdfunding a Poor Investment?
from large groups of people is exactly what nonprofits and political campaigns have been doing for more than a century. In today's world, though, the Internet has dramatically altered the ability for companies and independent... View Details
- 20 Apr 2016
- News
Steps to Success
the oats for Cheerios,” she remembers. “I had the great fortune to go to headquarters periodically, and decided to move to the marketing division.” She spent most of her time in the company’s Big G Division, working with products such as... View Details
Keywords: Jill Radsken
- 13 Jun 2014
- News
The Art of Effecting Change
making lasting impact in their respective sectors." Her involvement with the ICA sprang from her passion for collecting contemporary artists such as Glenn Ligon and Christopher Wool. "I've always had this deep interest in all things visual from View Details
- 17 May 2016
- First Look
May 17, 2016
base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additional round of financing. Leung must decide whether to continue pursuing user acquisition experiments, explore other View Details
Keywords: Sean Silverthorne
- 29 Sep 2015
- First Look
September 29, 2015
innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- News
HBS Fund Helps Fuel Faculty Research and New Learning Experiences
Thomas S. Murphy Associate Professor of Business Administration. An enterprising MBA student independently working to further existing research, she says, is “one of the interactions that you won’t find at other schools.” This kind of... View Details
- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their conversion rates. This result holds... View Details
Keywords: Martha Lagace
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
forge a partnership with another set of customers. Like companies in many industries, Mobil's immediate customers were independent wholesalers and retailers. Franchised retailers purchased gasoline and lubricant View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics,... View Details
Keywords: by Martha Lagace
- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
Dalmia Polypro setting a price for raw untreated plastic, and buyers like Hindustan Unilever committed to buying the processed recycled plastic, individual wage workers are supplying their inputs. Independent waste pickers make roughly... View Details
- 30 Sep 2008
- First Look
First Look: September 30, 2008
Working PapersParallel Search, Incentives and Problem Type: Revisiting the Competition and Innovation Link Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani Abstract This paper presents econometric evidence of two View Details
Keywords: Martha Lagace
- 12 May 2015
- Research & Ideas
How Crowds and Experts Kickstart the Arts
recent study, which compared funding decisions of startup theater productions made by art-loving masses on crowdfunding website Kickstarter with evaluations by experts in the field. “Most of the disagreements were on projects that the... View Details
Keywords: Entertainment & Recreation
- 01 Sep 2011
- News
Green Day
she says, noting that Brazil offers incentives in the form of discounted transmission rates for biomass-generated electricity. (Brazil is almost entirely independent of fossil fuels, relying primarily on hydroelectric energy for its grid... View Details