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- All HBS Web (749)
- Faculty Publications (137)
- 17 May 2016
- First Look
May 17, 2016
base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additional round of financing. Leung must decide whether to continue pursuing user acquisition experiments, explore other View Details
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Sean Silverthorne
- 01 Mar 2016
- News
HBS Fund Helps Fuel Faculty Research and New Learning Experiences
Thomas S. Murphy Associate Professor of Business Administration. An enterprising MBA student independently working to further existing research, she says, is “one of the interactions that you won’t find at other schools.” This kind of...
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- 29 Sep 2015
- First Look
September 29, 2015
innovations from industry outsiders who saw economic opportunities where others didn’t—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable View Details
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Sean Silverthorne
- 01 Apr 1999
- News
Short Takes
tolerate human rights abuses, Spar advocates that multinationals and human rights are not such strange bedfellows as once thought. Reebok, for instance, created a new production facility in Pakistan and established a system of View Details
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Eileen K. McCluskey
- 20 Apr 2016
- News
Steps to Success
the oats for Cheerios,” she remembers. “I had the great fortune to go to headquarters periodically, and decided to move to the marketing division.” She spent most of her time in the company’s Big G Division, working with products such as...
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Jill Radsken
- 13 Jun 2014
- News
The Art of Effecting Change
making lasting impact in their respective sectors." Her involvement with the ICA sprang from her passion for collecting contemporary artists such as Glenn Ligon and Christopher Wool. "I've always had this deep interest in all things visual from View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product. In this case, the View Details
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by Dina Gerdeman
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Who Has the Power in the Music Industry?
new environment? To the latter question, Sider suggested that musicians need to learn a new set of skills. "If you're a musician and you were coming out 20 years ago, you would have had to go through a rigid system to distribute your View Details
- 01 Sep 2008
- News
An American Story
via correspondence course and enrolled at Antioch College in Yellow Springs, Ohio. “Antioch was a hotbed of students who did it their way,” says HBS Dean Jay Light, a native Ohioan whose first HBS class was taught by Levitt. “It was a very creative, View Details
- 30 Sep 2008
- First Look
First Look: September 30, 2008
Working PapersParallel Search, Incentives and Problem Type: Revisiting the Competition and Innovation Link Authors:Kevin J. Boudreau, Nicola Lacetera, and Karim R. Lakhani Abstract This paper presents econometric evidence of two View Details
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Martha Lagace
- 01 Mar 2010
- News
Sole Mates
production and exports. As a member of the entrepreneurs union and chief of its economic commission, I am quite active in the ongoing work of labor and government relations to better our economic environment. The key for us will be to...
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- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
says. Sundance Institute. Founder Robert Redford's contribution in legitimizing indie films is akin to what James Beard did for American food. Sundance made indies and the different stories depicted in the genre more acceptable by "providing a way for people to...
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- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics,...
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by Martha Lagace
- 21 May 2024
- Blog Post
IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai
Dalmia Polypro setting a price for raw untreated plastic, and buyers like Hindustan Unilever committed to buying the processed recycled plastic, individual wage workers are supplying their inputs. Independent waste pickers make roughly...
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- 13 Jan 2009
- First Look
First Look: January 13, 2009
most productive sites prefer to pay CPC, while advertisers with lower quality sites prefer to pay CPA—a result that may be viewed as counterintuitive since low quality sites cannot proudly tout their conversion rates. This result holds...
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Martha Lagace
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
forge a partnership with another set of customers. Like companies in many industries, Mobil's immediate customers were independent wholesalers and retailers. Franchised retailers purchased gasoline and lubricant View Details
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by Robert S. Kaplan & David P. Norton
- 01 Sep 2011
- News
Green Day
she says, noting that Brazil offers incentives in the form of discounted transmission rates for biomass-generated electricity. (Brazil is almost entirely independent of fossil fuels, relying primarily on hydroelectric energy for its grid...
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- 12 Oct 1999
- Research & Ideas
A Perfect Fit: Aligning Organization & Strategy
all have to be in alignment." Along with Russell A. Eisenstat, an independent consultant and former HBS faculty member, Beer has developed a process called Organizational Fitness Profiling, which helps a CEO or business unit general...
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by Judith A. Ross
- 01 Dec 2020
- News
New Releases: Alumni and Faculty Books
As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. The Ends Game: How Smart Companies Stop Selling View Details
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Margie Kelley
- 16 Dec 2020
- Blog Post
Faculty Books Published in 2020
organization. Read the full abstract. Healthy Buildings: How Indoor Spaces Drive Performance and Productivity by John D. Macomber and Joseph Allen By the time you reach 80, you will have spent 72 years of your life indoors. Like it or...
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