Publications

November 2021 (Revised January 2024)
Case

The Global Great Depression, 1929-1939

By: Alberto Cavallo, Sophus A. Reinert and Federica Gabrieli

The Great Depression was, by far, the worst economic contraction of the twentieth century, and some of the most important ideas about both fiscal and monetary policy in the second half of the century were developed in response to it. The economic collapse, which... View Details

Keywords: Great Depression; Economic Conditions; Unemployment; Homelessness; Financial Crisis; History; Economy; Policy; Poverty; Social Issues; Economic Slowdown and Stagnation

Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details

Keywords: health care; nonprofit industry

2014
Other Teaching and Training Material

Marketing Reading: Segmentation and Targeting

By: Sunil Gupta

This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then... View Details

Keywords: Behavioral Segmentation; Conjoint Analysis; Demographic Segmentation; Geographic Segmentation; Market Opportunities; Market Segmentation; Marketing; Marketing Strategy; Psychographic Segmentation; Unethical Marketing Practices; United States

2020
Book

Unleashed: The Unapologetic Leader's Guide to Empowering Everyone Around You

By: Frances X. Frei and Anne Morriss

When leaders and aspiring leaders seek out advice, they're often told to try harder. Dig deeper. Look in the mirror and own your natural-born strengths and fix any real or perceived career-limiting deficiencies.

We offer a different worldview. We argue... View Details

Keywords: Leadership Skills; Belonging; Leadership; Management Skills; Trust; Organizational Culture

January 2013
Case

Brannigan Foods: Strategic Marketing Planning

By: John A. Quelch and James T. Kindley

The soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer... View Details

Keywords: United States; Consumer Marketing; Acquisitions; Forecasting; Quantitative Analysis; Risk Management; Decision Making; Budgeting; Supermarkets; Strategic Planning; Demand and Consumers; Marketing Strategy; Food; Resource Allocation; Acquisition; Product Development; Retail Industry; Food and Beverage Industry

September 1982 (Revised March 1989)
Background Note

Managing Interpersonal Feedback

Provides a discussion of both the importance and some possible pitfalls that may be encountered when one tries to talk candidly with others about their behavior on the job. View Details

Keywords: Interpersonal Communication; Performance Evaluation

Video

Robert Livingston presents "A Master’s Tool: The Leadership, Life, and Legacy of Lewis Harwood (Harry) Spence" (Flash Talk)

André Esteves

Keywords: Financial Services

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of consumer research is that it should... View Details

Keywords: by Max H. Bazerman

November 2023
Article

A Quantity-Driven Theory of Term Premia and Exchange Rates

By: Robin Greenwood, Samuel G. Hanson, Jeremy C. Stein and Adi Sunderam

We develop a model in which specialized bond investors must absorb shocks to the supply and demand for long-term bonds in two currencies. Since long-term bonds and foreign exchange are both exposed to unexpected movements in short-term interest rates, a shift in the... View Details

Keywords: Term Premium; Exchange Rate; Currency Exchange Rate; Bonds

27 Apr 2017
News

Instead Of Showing Off Wealth, Some Show Off Busy Schedules

05 Dec 2017
News

What We've Learned from 101 Entrepreneurs in Emerging Markets

Article

Foreign Competition and Domestic Innovation: Evidence from U.S. Patents

By: David Autor, David Dorn, Gordon H. Hanson, Gary P. Pisano and Pian Shu

Manufacturing accounts for more than three-quarters of U.S. corporate patents. The competitive shock to this sector emanating from China's economic ascent could in theory either augment or stifle U.S. innovation. Using three decades of U.S. patents matched to corporate... View Details

Keywords: Patents; Production; Trade; Competition; Innovation and Invention; United States