Global Brands - Publications - Faculty & Research

September 1996 (Revised March 1999)
Case

EMDICO (B)

Supplements the (A) case. View Details

Keywords: Multinational Firms and Management; Emerging Markets; Product Launch; Brands and Branding; Manufacturing Industry; Consumer Products Industry; Saudi Arabia

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20 Apr 2010
First Look

Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The View Details

Keywords: Martha Lagace

April 1994
Supplement

Planet Reebok (B)

By: John A. Quelch

Supplements Planet Reebok (A). View Details

Keywords: Globalization; Advertising Campaigns; Brands and Branding; Apparel and Accessories Industry; Sports Industry; France; Germany; United Kingdom

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05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

Summing Up When Does Friction Trump Scale in the Corporate Life Cycle? This month's column raised the issue of size limits on an organization's ability to compete In today's global economy. The specific case in point was Walmart and... View Details

Keywords: by James Heskett; Retail

May 2002 (Revised October 2002)
Case

Dell--New Horizons

By: V. Kasturi Rangan and Marie Bell

Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details

Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Technology Industry; United States

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16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

revival band that is promoted from a MySpace site, is a case in point. The site is credited for their explosive global growth, yet the commercial exploitation of the social network is welcomed by fans. In true punk style the band claims... View Details

Keywords: by Sean Silverthorne; Advertising; Information; Publishing

16 May 2016
HBS Case

Food Safety Economics: The Cost of a Sick Customer

an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details

Keywords: by Dina Gerdeman; Food & Beverage

23 May 2017
First Look

First Look at New Ideas and Research: May 23, 2017

brand “made in China” with global ambitions. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517032-PDF-ENG Harvard Business School Case 617-033 Aston Martin: A Second Century of Performance and... View Details

Keywords: Carmen Nobel

11 Jul 2005
Research & Ideas

The New International Style of Management

different countries. Klump's experience is a reminder of just how complicated, on a personal level, globalization and managing across cultures can be. On the one hand, the world seems small and interconnected, thanks to high-speed... View Details

Keywords: by Garry Emmons

June 2010
Teaching Note

Radiant Cosmetics: What's in a Pout? (TN)

By: Robert C. Pozen and Mary Ellen Webster Hammond

Teaching Note for 310003. View Details

Keywords: Product Launch; Decisions; Brands and Branding; Distribution; Globalized Markets and Industries; Intellectual Property; Product Positioning; Marketing Strategy; Consumer Products Industry; Fashion Industry; France

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March 1995 (Revised June 1995)
Supplement

The Black & Decker Corporation (B): "Operation Sudden Impact"

By: Robert J. Dolan

Describes Black & Decker's strategy for the tradesmen market. View Details

Keywords: Brands and Branding; Product Positioning; Competition; Globalization; Construction Industry; Consumer Products Industry

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30 Jan 2019
What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

obituaries 40 years from now? Who will we credit with turning an entire global industry upside down in a way that delivered unbelievably low costs as well as differentiated product/service performance to Customers, a great place to work... View Details

Keywords: by James Heskett; Air Transportation; Financial Services

02 Apr 2013
First Look

First Look: April 2

Started with a small intimate team in London, the firm had merged with a continental PE firm and was successful, with an increased focus on Asia deals. After a long day of global partner meetings behind them, a group of Greighton... View Details

Keywords: Sean Silverthorne

02 Sep 2014
First Look

First Look: September 2

Business Review What's Your Language Strategy? It Should Bind Your Company's Global Talent Management and Vision By: Neeley, Tsedal, and Robert Steven Kaplan Abstract—Language pervades every aspect of organizational life. Yet leaders of... View Details

Keywords: Sean Silverthorne

04 Dec 2013
Research & Ideas

The Fantastic Horizon: How to Invest in a New City

and Syria; to the south is the booming Saudi Arabian metropolis of Jeddah. In front of me is a vast expanse of sand and hope, fueled by a huge investment towards a brand new city the size of Washington, DC. I can see intermittent puffs... View Details

Keywords: by John Macomber; Construction; Real Estate

01 Nov 2016
First Look

First Look - November 1, 2016

Runway, Sentient Jet), and there is a more explicit focus on sustainability (e.g., Stella McCartney). Luxury brands need to consider the increasing global connectedness, particularly the importance of the... View Details

Keywords: Sean Silverthorne

05 Feb 2009
Research & Ideas

In Praise of Marketing

the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice... View Details

Keywords: by John Quelch; Advertising

02 Sep 2002
Research & Ideas

Foreign Multinationals in the U.S.: A Rocky Road

currently the world's largest ice cream and tea—and one of the largest home and personal care—companies, with a portfolio of brands including Lux, Dove, Pond's, Calvin Klein, Lipton, Hellmann's, and Ben & Jerry's. Foreign firms during... View Details

Keywords: by Sarah Jane Johnston & Martha Lagace

23 Feb 2021
Research & Ideas

COVID-19 Shines New Light on Working Conditions in Supply Chains

you hope to achieve? Toffel: The microsite is meant to be a resource to managers working on global supply chains, including the brands who are sourcing products, auditors who are assessing factory working... View Details

Keywords: by Danielle Kost; Apparel & Accessories