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Publications

Filter Results: (1,163) Arrow Down
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  • All HBS Web  (1,163)
    • People  (3)
    • News  (280)
    • Research  (713)
    • Multimedia  (14)
  • Faculty Publications  (361)

Show Results For

  • All HBS Web  (1,163)
    • People  (3)
    • News  (280)
    • Research  (713)
    • Multimedia  (14)
  • Faculty Publications  (361)
← Page 25 of 1,163 Results →
  • Web

Entrepreneurship - Faculty & Research

access to financial services for low-income populations worldwide. As a result, it has become one of the most talked-about innovations in global development in recent decades. However, its expansion has not been without controversy. While... View Details
  • December 2006 (Revised August 2009)
  • Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry
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Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
  • 13 May 2008
  • First Look

First Look: May 13, 2008

community-based health center) are also discussed. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308072 Global Climate Change and BP Harvard Business School Case 708-026 Following the sudden... View Details
Keywords: Martha Lagace
  • February 2014 (Revised August 2014)
  • Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Food and Beverage Industry; Tourism Industry; Media and Broadcasting Industry; Publishing Industry; Transportation Industry; Travel Industry; Europe; United States; Japan; China
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Khaire, Mukti, Elena Corsi, and Jerome Lenhardt. "The Michelin Restaurant Guide: Charting a New Course." Harvard Business School Case 814-088, February 2014. (Revised August 2014.)
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence View Details
Keywords: by Rachel Layne; Technology
  • April 2004
  • Case

Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
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Bower, Joseph L. "Marks & Spencer: The Phoenix Rises - A Multimedia Case Study." Harvard Business School Multimedia/Video Case 304-034, April 2004.
  • Web

Business & Environment - Faculty & Research

S. Kaplan Geoffrey G. Jones James K. Sebenius Lynn S. Paine Rosabeth M. Kanter David E. Bell Max H. Bazerman See All HBS Working Knowlege 18 Jun 2024 How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand Re:... View Details

    Arthur I Segel

    View Details
    Keywords: federal government; real estate
    • Web

    HBS - The year in Review

    leading in the digital world, as well as elective courses, so that participants can tailor their learning to their professional needs. It concludes with a capstone project where participants can apply their learning. HBS Online Press Release kaltura MBA View Details
    • Web

    Topics - HBS Working Knowledge

    (19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
    • 08 Aug 2022
    • HBS Case

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

    attend the Korean cultural festival KCON. RM remarked, “It was the first time we had such a huge crowd. Apparently, KCON 2014 LA was the starting point of our US fanbase.” Days after KCON ended, BTS released Dark & Wild, which sold over 100,000 copies that year. A... View Details
    Keywords: by Shalene Gupta; Media & Broadcasting; Music
    • Profile

    Merve Ciplak

    the U.N., “I figured out I really liked interacting with client teams, especially in nonprofits within a global development context.” Pursuing law and business to unite the public and the private The combined impact of her consulting and... View Details
    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
    Keywords: by John Deighton and Leora Kornfeld
    • 08 Apr 2014
    • First Look

    First Look: April 8

      Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
    Keywords: Sean Silverthorne
    • February 2018 (Revised September 2018)
    • Case

    Huawei: How Can We Lead the Way?

    By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
    On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
    Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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    Ofek, Elie, Tian Tao, Eden Yin, and Nancy Hua Dai. "Huawei: How Can We Lead the Way?" Harvard Business School Case 518-071, February 2018. (Revised September 2018.)
    • 22 May 2007
    • First Look

    First Look: May 22, 2007

      Working PapersGlobal Currency Hedging Authors:John Y. Campbell, Karine Serfaty-de Medeiros, and Luis M. Viceira Abstract This paper considers the risk management problem of an investor who holds a diversified portfolio of global... View Details
    Keywords: Martha Lagace
    • Web

    Skydeck - Alumni

    of a growing trend of global consumer technology companies created in Asia—not just powered by it Well Said Anada Lakra’s (MBA 2021) startup helps non-native speakers master the art of the English language Making Peace with Anger How... View Details
    • 01 Dec 2023
    • News

    Rounding the Bend

    Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
    Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
    • Web

    Business History - Faculty & Research

    consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details
    • 09 Feb 2023
    • Blog Post

    The Sixth Year of Short Intensive Programs (SIPs) at HBS

    that can be drawn from other regions of the Global South and beyond. Africa Rising was crafted to appeal to students who have extensive experience working in Africa and those eager to expand their knowledge. The course was purposefully... View Details
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