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  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details
Keywords: Dina Gerdeman
  • February 2006
  • Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms
Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details
Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry
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  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

attend the Korean cultural festival KCON. RM remarked, “It was the first time we had such a huge crowd. Apparently, KCON 2014 LA was the starting point of our US fanbase.” Days after KCON ended, BTS released Dark & Wild, which sold over 100,000 copies that year. A... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Web

HBS - The year in Review

leading in the digital world, as well as elective courses, so that participants can tailor their learning to their professional needs. It concludes with a capstone project where participants can apply their learning. HBS Online Press Release kaltura MBA View Details
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

support. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55515 January–February 2019 Harvard Business Review What Does Your Corporate Brand Stand For? By: Greyser, Stephen A., and Mats Urde Abstract— While most firms are... View Details
Keywords: Dina Gerdeman
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence View Details
Keywords: by Rachel Layne; Technology
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • Profile

Merve Ciplak

the U.N., “I figured out I really liked interacting with client teams, especially in nonprofits within a global development context.” Pursuing law and business to unite the public and the private The combined impact of her consulting and... View Details
  • Web

Skydeck - Alumni

of a growing trend of global consumer technology companies created in Asia—not just powered by it Well Said Anada Lakra’s (MBA 2021) startup helps non-native speakers master the art of the English language Making Peace with Anger How... View Details
  • Web

Entrepreneurship - Faculty & Research

access to financial services for low-income populations worldwide. As a result, it has become one of the most talked-about innovations in global development in recent decades. However, its expansion has not been without controversy. While... View Details
  • 19 Dec 2023
  • Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

BlackBerry had gone from being a corporate world must-have to a global has-been. Chen tells Ranjay Gulati that the key to turning Blackberry around was being prepared to make hard calls, even in midst of uncertainty. He says that, in... View Details
Keywords: by Danielle Kost

    Arthur I Segel

    View Details
    Keywords: federal government; real estate
    • 01 Dec 2023
    • News

    Rounding the Bend

    Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
    Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
    • April 2004
    • Case

    Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

    By: Joseph L. Bower
    Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
    Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
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    • February 2018 (Revised September 2018)
    • Case

    Huawei: How Can We Lead the Way?

    By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
    On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
    Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
    Related
    • Web

    Business & Environment - Faculty & Research

    S. Kaplan Geoffrey G. Jones James K. Sebenius Lynn S. Paine Rosabeth M. Kanter David E. Bell Max H. Bazerman See All HBS Working Knowlege 18 Jun 2024 How Natural Winemaker Frank Cornelissen Innovated While Staying True to His Brand Re:... View Details
    • 09 Feb 2023
    • Blog Post

    The Sixth Year of Short Intensive Programs (SIPs) at HBS

    that can be drawn from other regions of the Global South and beyond. Africa Rising was crafted to appeal to students who have extensive experience working in Africa and those eager to expand their knowledge. The course was purposefully... View Details
    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
    Keywords: by John Deighton and Leora Kornfeld
    • 02 Apr 2020
    • What Do You Think?

    What Are Lessons for Leaders from This Black Swan Crisis?

    doubts were expressed by readers of this column about whether it even qualifies as a Black Swan. Let’s turn to some of the responses. “We are not dealing here with a Black Swan,” Tom Coyne commented. “The potential for, and impact of, a View Details
    Keywords: by James Heskett