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  • December 2006 (Revised August 2009)
  • Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry
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    Arthur I Segel

    View Details
    Keywords: federal government; real estate
    • 13 May 2008
    • First Look

    First Look: May 13, 2008

    community-based health center) are also discussed. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308072 Global Climate Change and BP Harvard Business School Case 708-026 Following the sudden... View Details
    Keywords: Martha Lagace
    • February 2014 (Revised August 2014)
    • Case

    The Michelin Restaurant Guide: Charting a New Course

    By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
    Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
    Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Food and Beverage Industry; Tourism Industry; Media and Broadcasting Industry; Publishing Industry; Transportation Industry; Travel Industry; Europe; United States; Japan; China
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    • 19 Dec 2023
    • Research & Ideas

    15 Podcast Episodes That Grabbed Listeners in 2023

    BlackBerry had gone from being a corporate world must-have to a global has-been. Chen tells Ranjay Gulati that the key to turning Blackberry around was being prepared to make hard calls, even in midst of uncertainty. He says that, in... View Details
    Keywords: by Danielle Kost
    • Web

    Topics - HBS Working Knowledge

    (19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
    • 08 Aug 2022
    • HBS Case

    Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

    attend the Korean cultural festival KCON. RM remarked, “It was the first time we had such a huge crowd. Apparently, KCON 2014 LA was the starting point of our US fanbase.” Days after KCON ended, BTS released Dark & Wild, which sold over 100,000 copies that year. A... View Details
    Keywords: by Shalene Gupta; Media & Broadcasting; Music
    • Web

    HBS - The year in Review

    leading in the digital world, as well as elective courses, so that participants can tailor their learning to their professional needs. It concludes with a capstone project where participants can apply their learning. HBS Online Press Release kaltura MBA View Details
    • April 2004
    • Case

    Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

    By: Joseph L. Bower
    Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
    Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
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    • Profile

    Merve Ciplak

    the U.N., “I figured out I really liked interacting with client teams, especially in nonprofits within a global development context.” Pursuing law and business to unite the public and the private The combined impact of her consulting and... View Details
    • Web

    Business & Environment - Faculty & Research

    Brand Re: Tiona W. Zuzul 15 Nov 2018 Can the Global Food Industry Overcome Public Distrust? Re: Ray A. Goldberg 17 Oct 2016 Business Solutions That Help Cut Food Waste by Dina Gerdeman More Articles Harvard... View Details
    • February 2018 (Revised September 2018)
    • Case

    Huawei: How Can We Lead the Way?

    By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
    On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
    Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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    • Web

    Skydeck - Alumni

    of a growing trend of global consumer technology companies created in Asia—not just powered by it Well Said Anada Lakra’s (MBA 2021) startup helps non-native speakers master the art of the English language Making Peace with Anger How... View Details
    • 22 May 2007
    • First Look

    First Look: May 22, 2007

      Working PapersGlobal Currency Hedging Authors:John Y. Campbell, Karine Serfaty-de Medeiros, and Luis M. Viceira Abstract This paper considers the risk management problem of an investor who holds a diversified portfolio of global... View Details
    Keywords: Martha Lagace
    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
    Keywords: by John Deighton and Leora Kornfeld
    • Web

    Tata Hall | About

    companies and employs more than 400,000 people. During Ratan Tata’s tenure, the business became globally focused, acquiring international brands such as Tetley, Jaguar Land Rover, a string of well-known... View Details
    • 01 Dec 2023
    • News

    Rounding the Bend

    which collects used garments in Europe. “And as long as that’s the case, we have a problem.” It’s one of several, perhaps. The World Economic Forum estimates that the $1.5 trillion apparel industry is responsible for a 2 percent share of View Details
    Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
    • Web

    Online Leadership and Management Courses | HBS Online

    Leadership, Impact, and Management in Business (CLIMB) CLIMB enables new and experienced leaders to ignite their careers with a combination of vital and forward-looking business skills, self-reflection, and an immersive cohort-based learning experience with a diverse... View Details
    • Web

    Business History - Faculty & Research

    consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details
    • 24 May 2021
    • Op-Ed

    Can Fabric Waste Become Fashion’s Resource?

    COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
    Keywords: by Geoffrey Jones and Shelly Xu; Fashion