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  • 13 May 2008
  • First Look

First Look: May 13, 2008

community-based health center) are also discussed. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=308072 Global Climate Change and BP Harvard Business School Case 708-026 Following the sudden... View Details
Keywords: Martha Lagace
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details
Keywords: Dina Gerdeman
  • February 2014 (Revised August 2014)
  • Case

The Michelin Restaurant Guide: Charting a New Course

By: Mukti Khaire, Elena Corsi and Jerome Lenhardt
Created in 1900 by the tire manufacturer Michelin, the Michelin Restaurant Guide was widely considered the international benchmark of food rating, and, by 2013, boasted paper editions in 23 countries, and had recently expanded to the United States and Asia. Paper sales... View Details
Keywords: Restaurant; Corporate Entrepreneurship; Business Model; Food; Brands and Branding; Media; Culture; Expansion; Corporate Strategy; Value Creation; Food and Beverage Industry; Tourism Industry; Media and Broadcasting Industry; Publishing Industry; Transportation Industry; Travel Industry; Europe; United States; Japan; China
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  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence View Details
Keywords: by Rachel Layne; Technology
  • Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
  • Web

HBS - The year in Review

leading in the digital world, as well as elective courses, so that participants can tailor their learning to their professional needs. It concludes with a capstone project where participants can apply their learning. HBS Online Press Release kaltura MBA View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

attend the Korean cultural festival KCON. RM remarked, “It was the first time we had such a huge crowd. Apparently, KCON 2014 LA was the starting point of our US fanbase.” Days after KCON ended, BTS released Dark & Wild, which sold over 100,000 copies that year. A... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Web

Entrepreneurship - Faculty & Research

access to financial services for low-income populations worldwide. As a result, it has become one of the most talked-about innovations in global development in recent decades. However, its expansion has not been without controversy. While... View Details
  • April 2004
  • Case

Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

By: Joseph L. Bower
Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details
Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom
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  • February 2018 (Revised September 2018)
  • Case

Huawei: How Can We Lead the Way?

By: Elie Ofek, Tian Tao, Eden Yin and Nancy Hua Dai
On September 12, 2017, just as Apple’s Tim Cook was unveiling the iPhone X, Richard Yu, CEO of Huawei’s Consumer Business Group (CBG), and Glory Cheung, his Chief Marketing Officer, were discussing some key strategic issues regarding Huawei’s smartphone business.... View Details
Keywords: Product Launch; Product Positioning; Marketing Communications; Price; Competitive Strategy; Global Strategy
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  • 15 Nov 2022
  • Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details
Keywords: by John Deighton and Leora Kornfeld
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • Web

Technology & Innovation - Faculty & Research

limited sales force. This case study examines Polish Agro’s growth journey amidst disruptions like COVID-19 and the war in Ukraine and evaluates strategic options for sustaining and expanding its market position, including enhancing trading capabilities, investing in... View Details

    Arthur I Segel

    View Details
    Keywords: federal government; real estate
    • Web

    Profiles - MBA

    building my own startup in satellite communication and control systems. Find Grace on LinkedIn . BIOENGINEERING (SB), SECONDARY IN GLOBAL HEALTH & HEALTH POLICY KIRKLAND 2022 Cohort 3 Esther Koh "Bridging experiments in the lab with... View Details
    • Web

    Skydeck - Alumni

    improving India’s water quality and health outcomes Home Grown Naveen Tewari (MBA 2005) , founder of InMobi and now Glance, is at the forefront of a growing trend of global consumer technology companies created in Asia—not just powered by... View Details
    • Profile

    Merve Ciplak

    the U.N., “I figured out I really liked interacting with client teams, especially in nonprofits within a global development context.” Pursuing law and business to unite the public and the private The combined impact of her consulting and... View Details
    • 22 May 2007
    • First Look

    First Look: May 22, 2007

      Working PapersGlobal Currency Hedging Authors:John Y. Campbell, Karine Serfaty-de Medeiros, and Luis M. Viceira Abstract This paper considers the risk management problem of an investor who holds a diversified portfolio of global... View Details
    Keywords: Martha Lagace
    • 16 Jul 2020
    • Research & Ideas

    Restaurant Revolution: How the Industry Is Fighting to Stay Alive

    business model for small independents is often elusive. So when a crisis of the magnitude of the COVID-19 global pandemic forces restaurants to close, and their revenue drops to zero overnight, things get particularly dire. Unlike the... View Details
    Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
    • 01 Dec 2023
    • News

    Rounding the Bend

    Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
    Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing