Publications

SSRN

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September 2018 (Revised April 2019)
Case

Sigfox: Building a Global IoT Network

By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud

In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details

Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe

February 2009 (Revised December 2009)
Case

Merck: Global Health and Access to Medicines

By: V. Kasturi Rangan and Katharine Lee

The case describes the effort of Merck, a global leader in pharmaceuticals, in making available its medicines to the poor. The challenge for the company (or for that matter, any pharmaceutical company) is how to integrate its business strategy with its corporate social... View Details

Keywords: Globalized Firms and Management; Health Care and Treatment; Emerging Markets; Corporate Social Responsibility and Impact; Poverty; Business Strategy; Pharmaceutical Industry

01 Dec 2017
News

HBS Fund Advances Global Strategy

Publishing. Gifts of all sizes to the HBS Fund for Leadership and Innovation help fuel the School’s ambitious international strategy to expand the scope of faculty research, develop students’ global intelligence, engage alumni, and... View Details

January 2008
Case

Lenovo: Building A Global Brand (Multimedia case)

By: John A. Quelch and Carin-Isabel Knoop

Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details

Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China

2018
Chapter

Work and Well-being: A Global Perspective

By: Jan-Emmanuel De Neve, and Council Members: A. Blankson, A. Clark, C. Cooper, H. James, C. Krekel, J. Lim, P. Litchfield, J. Moss, M. I. Norton, M. Rojas, G. Ward and A.V. Whillans

Work and employment play a central role in most people’s lives. In OECD countries, for example, people spend around a third of their waking hours engaged in paid work. We not only spend considerable amounts of our time at work, employment and workplace quality also... View Details

Keywords: Employment; Working Conditions; Happiness; Policy; Global Range

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28 Sep 2015
News

Regulatory Scrutiny Threatens Google's Global Android Domination

06 Jul 2017
News

Leadership on a Global Scale

service and leadership on a global stage. He called the summit––now an annual event renamed the Service Academies Global Summit––the ultimate business development and networking opportunity for service... View Details

01 Oct 2000
News

Mario A. Corti: Global Reconnaissance

defining Web-based standards for global commerce. Last spring, amid a flurry of acquisitions by competitors, Corti didn't rule out similar moves by Nestlé. "But for the most part," he notes, "we are in the areas where we want to compete,... View Details

Keywords: Garry Emmons

29 Mar 2013
Working Paper Summaries

Entrepreneurs, Firms, and Global Wealth since 1850

Keywords: by Geoffrey G. Jones

18 Feb 2018
News

Global History, Globally: Research and Practice around the World

April 1985 (Revised August 1987)
Background Note

Global Competition and MNC Managers

By: Christopher A. Bartlett

Keywords: Global Strategy

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June 2003 (Revised April 2004)
Case

Mercy Corps: Global Social Entrepreneurship (A)

By: Christopher A. Bartlett and Daniel F. Curran

Neal Keny-Guyer, CEO of Mercy Corps International, built his organization by following the advice of Theodore Roosevelt: "Be smart enough to hire good people and have sense enough to get out of their way." For eight years, Keny-Guyer helped Mercy Corps grow in size and... View Details

Keywords: Corporate Entrepreneurship; Globalization; Government and Politics; Selection and Staffing; Leadership; Organizational Structure; Opportunities; Afghanistan; Iraq

01 Jun 2015
News

Learning from Global Immersion Experiences

in a global arena.” Although security concerns limited students’ ability to move freely at several points in their stay, some were able to work around restrictions by involving hotel workers in their market research and, despite a freak... View Details

November 1997
Case

Royal Ahold NV: Shopkeeper to the Global Village

By: Ray A. Goldberg and Tom Clay

Royal Ahold has become one of the top U.S. food retailers in the United States and Europe, with a family firm that began in the Netherlands and grew to a listing on the U.S. Stock Exchange. It wants to be a global player and is trying to develop a global strategy. View Details

Keywords: Family Business; Cross-Cultural and Cross-Border Issues; Global Strategy; Leadership Style; Public Ownership; Food and Beverage Industry

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2003
Chapter

What Is a Global Manager?

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Globalized Firms and Management

February 2008 (Revised April 2010)
Case

The Globalization of East Asian Pop Music

By: Jordan Siegel and Yi Kwan Chu

This case on the globalization of East Asian pop music is useful for teaching concepts of regional business strategy and also of cultural arbitrage. Music companies in the case must examine why certain markets are clearly more profitable than others. They must also... View Details

Keywords: Profit; Globalization; Cross-Cultural and Cross-Border Issues; Business Strategy; Expansion; Music Industry; East Asia