Publications

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe

November 2024
Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details

Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States

13 Apr 2016
News

Consumer Reports in the Age of the Amazon Review

03 Mar 2014
News

Farewell Sochi

06 May 2021
News

Cybersecurity: Don't Blame Employees—Make Them Feel like Part of the Solution

Clubs

B-School Blades

27 Nov 2013
News

Three Strategy Lessons From the Latest Round of Xbox vs. PlayStation

Article

Changes in Negative Reciprocity as a Function of Age

By: Yoella Bereby-Meyer and Shelly Fiks

Standard economic models assume people exclusively pursue material self-interests in social interactions. However, people exhibit social preferences; that is, they base their choices partly on the outcomes others obtained in a social interaction. People care about... View Details

Find at Harvard

February 2004 (Revised November 2004)
Case

Golden Age of Home Video Games, The: From the Reign of Atari to the Rise of Nintendo

Details events in the home video-game industry from the late 1970s until the early 1990s. Tells the story of the rise and fall of Atari Corp., the dominant player in arcade and home video games in the 1970s and early 1980s. During this period, Atari became the fastest... View Details

Keywords: Technology; Value Creation; Change Management; Marketing Strategy; Competitive Advantage; Video Game Industry

18 Sep 2018
Working Paper Summaries

After the Carnival: Key Factors to Enhance Olympic Legacy and Prevent Olympic Sites from Becoming White Elephants

Keywords: by Isao Okada and Stephen A. Greyser; Sports

30 Jan 2015
News

Harvard business profs to tweet about the Super Bowl

06 Aug 2019
News

Super Bowl Ads Sell Products, but Do They Sell Brands?

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

February 1995
Case

Promus Companies, The: Harrah's Casinos

By: Stephen P. Bradley and Takia Mahmood

Provides an overview of the U.S. gambling industry and the rapid expansion of gambling beyond Nevada and New Jersey since 1988. Focuses on Harrah's, a traditional top-tier casino company, which was the first to aggressively expand into emerging gaming markets and that... View Details

Keywords: Emerging Markets; Competitive Advantage; Corporate Strategy; Expansion; Las Vegas; New Jersey