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  • June 2005 (Revised July 2006)
  • Case

fortu PowerCell GmbH

By: Michael J. Roberts, William A. Sahlman, Vincent Dessain, Monika Stachowiak and Anders Sjoman
Describes the financing, strategy, and growth decisions facing fortu, a young German battery company. The company is contemplating a facility in East Germany, where state subsidies make the finances appealing. A sudden offer to license fortu technology for application... View Details
Keywords: Technological Innovation; Financing and Loans; Business Startups; Growth and Development Strategy; Battery Industry; Germany
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Roberts, Michael J., William A. Sahlman, Vincent Dessain, Monika Stachowiak, and Anders Sjoman. "fortu PowerCell GmbH." Harvard Business School Case 805-159, June 2005. (Revised July 2006.)
  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • 22 Oct 2012
  • News

The case study: When founders step aside

  • 2024
  • Working Paper

Appropriate Entrepreneurship? The Rise of China and the Developing World

By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang
Global innovation and entrepreneurship has traditionally been dominated by a handful of high-income countries, especially the US. This paper investigates the international consequences of the rise of a new hub for innovation, focusing on the dramatic growth of... View Details
Keywords: Entrepreneurship; Venture Capital; Emerging Markets; Economic Growth; China
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Lerner, Josh, Junxi Liu, Jacob Moscona, and David Yang. "Appropriate Entrepreneurship? The Rise of China and the Developing World." Harvard Business School Working Paper, No. 24-061, March 2024.

    William A. Sahlman

    William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

    Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

    Keywords: airline; beverage; biotechnology; broadcasting; clothing; communications; computer; consumer products; e-commerce industry; education industry; electronics; energy; entertainment; fiber optics; financial services; food processing; furniture; grocery; health care; high technology; hotels & motels; information; information technology industry; internet; investment banking industry; management consulting; manufacturing; marketing industry; medical supplies; motorcycles; nonprofit industry; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retailing; semiconductor; service industry; soft drink; software; telecommunications; toy; transportation; travel; venture capital industry; video games
    • February 2023
    • Teaching Note

    Colette Phillips and GetKonnected: Creating Inclusive Ecosystems

    By: Rosabeth M. Kanter and Ai-Ling Jamila Malone
    Teaching Note for HBS Case No. 323-035. View Details
    Keywords: Diversity; Ecosystem; Inclusion; People Of Color; Network; Racial Bias; Gender Bias; Entrepreneur; Entrepreneurial Ecosystems; Change; Change Barriers; Change Leadership; Community; Innovation; Pandemic; Impact; Systemic Racism; Minority-owned Businesses; Social and Collaborative Networks; Equity; Race; Small Business; Prejudice and Bias; Boston
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    Kanter, Rosabeth M., and Ai-Ling Jamila Malone. "Colette Phillips and GetKonnected: Creating Inclusive Ecosystems." Harvard Business School Teaching Note 323-074, February 2023.
    • January 2004
    • Article

    Corporate Venturing: The Origins of Unilever's Pregnancy Test

    By: Geoffrey Jones and Alison Kraft
    The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large... View Details
    Keywords: Business Ventures; Organizational Design; Technological Innovation; Business Startups; Venture Capital; Brands and Branding; Multinational Firms and Management; Product Development; Product Launch; Corporate Entrepreneurship; Great Britain
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    Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
    • June 2006
    • Case

    AtHoc: Dealing With Disruption

    By: Lynda M. Applegate and Brian DeLacey
    Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer... View Details
    Keywords: Business Growth and Maturation; Disruptive Innovation; Corporate Entrepreneurship; Business Strategy; Venture Capital
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    Applegate, Lynda M., and Brian DeLacey. "AtHoc: Dealing With Disruption." Harvard Business School Case 806-073, June 2006.
    • 2021
    • Working Paper

    Accounting for Product Impact in the Pharmaceuticals Industry

    By: Amanda Rischbieth, George Serafeim and Katie Trinh
    We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the pharmaceuticals industry. We design a monetization methodology that allows us to calculate monetary impact estimates of accessible... View Details
    Keywords: Product Innovation; Impact; Impact Investing; Impact Measurement; ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Corporate Responsibility; Corporate Social Responsibility; Social Impact; Pharmaceutical Companies; Pharmaceuticals; IWAI; Product Design; Product Positioning; Society; Environmental Sustainability; Corporate Social Responsibility and Impact; Product; Safety; Pharmaceutical Industry
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    Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Pharmaceuticals Industry." Harvard Business School Working Paper, No. 21-139, June 2021.
    • June 2023
    • Case

    Investing in the Climate Transition at Neuberger Berman

    By: George Serafeim and Benjamin Maletta
    By mid-2023, Neuberger Berman (NB), an active asset manager, had grown its assets under management to about half a trillion dollars and took pride in its client centricity and innovative spirit. Responding to client demand for investment products that integrated... View Details
    Keywords: Carbon Emissions; Sustainability; Decarbonization; Performance; Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Business Analysis; Investing; Regulation; Asset Management; Investment Strategy; Climate Change; Transition; Analysis; Product Positioning; Strategy; Investment Portfolio; Financial Services Industry; Energy Industry
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    Serafeim, George, and Benjamin Maletta. "Investing in the Climate Transition at Neuberger Berman." Harvard Business School Case 123-092, June 2023.
    • 14 Aug 2012
    • First Look

    First Look: August 14

    http://www.hbs.edu/research/pdf/13-010.pdf IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property Authors:Joachim Henkel, Carliss Y. Baldwin, and Willy C. Shih Abstract Distributed value... View Details
    Keywords: Sean Silverthorne
    • 27 Jan 2010
    • Working Paper Summaries

    Labor Regulations and European Private Equity

    Keywords: by Ant Bozkaya & William R. Kerr
    • December 2024
    • Supplement

    Northvolt: Building Batteries to Fight Climate Change (B)

    By: George Serafeim, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen and Emilie Billaud
    The (B) case explores Northvolt’s Chapter 11 bankruptcy filing on November 21, 2024, highlighting the company’s struggles to scale operations amid a global EV market slowdown and internal production challenges. While the (A) case detailed Northvolt’s ambitious... View Details
    Keywords: Batteries; Electric Vehicles; Climate Change; Corporate Social Responsibility and Impact; Energy; Green Technology; Insolvency and Bankruptcy; Investment; Technological Innovation; Risk Management; Failure; Business and Government Relations; Business and Shareholder Relations; Transportation; Green Technology Industry; Europe; Sweden
    Citation
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    Serafeim, George, Debora L. Spar, Peter Tufano, Hugo Etchegoyhen, and Emilie Billaud. "Northvolt: Building Batteries to Fight Climate Change (B)." Harvard Business School Supplement 325-083, December 2024.

      Aticus Peterson

      Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

      • May 2020 (Revised October 2021)
      • Case

      Valuing Peloton

      By: E. Scott Mayfield
      Peloton Interactive, a well-known venture-capital-backed unicorn in the connected fitness space, recently had gone public with a market capitalization of over $8.0 billion. However, in the weeks following its public debut, Peloton’s stock price had fallen by over 25%.... View Details
      Keywords: Business Model; Public Equity; Initial Public Offering; Disruptive Innovation; Business Strategy; Valuation; Entertainment and Recreation Industry; United States
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      Mayfield, E. Scott. "Valuing Peloton." Harvard Business School Case 220-060, May 2020. (Revised October 2021.)
      • Web

      Publications - Faculty & Research

      Goes to Sea By: Vikram S Gandhi and David Allen Teaching Plan for HBS Case No. 325-013 View Details Keywords: Communication Technology ; Green Technology ; Finance ; Venture Capital ; Private Equity ; Investment ; Investment Funds ;... View Details

        Derek C. M. van Bever

        Derek van Bever is a Senior Lecturer in the General Management Unit of Harvard Business School. He teaches courses in both years of the MBA program (“Leadership and Corporate Accountability” in the first-year required curriculum and “Building and Sustaining a... View Details

        • Web

        PhD Programs - Doctoral

        Business Economics The doctoral program in Business Economics, which includes Finance and Applied Economics tracks, provides scholars with rigorous training in economic theory and a particular focus on economic analysis as it applies to... View Details
        • 03 Apr 2025
        • HBS Seminar

        Ziad Obermeyer, UC Berkeley School of Public Health

        • 09 Apr 2014
        • Research & Ideas

        A Playbook for Small-Business Job Creation

        faced her whole career: How can the United States drive innovation and turn it into jobs? She believes the answer to that question is key to the country's long-term economic growth, and will help create an ecosystem that fosters... View Details
        Keywords: by Carmen Nobel; Banking; Financial Services
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