Publications

2009
Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati

"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation

November–December 2019
Article

Pivoting Isn't Enough? Managing Strategic Reorientation in New Ventures

By: Rory McDonald and Cheng Gao

New ventures often experience deviations from their plans that oblige them to reorient in pursuit of better fit between their evolving products and their target customers. Yet research is largely silent on how managers explain such changes and justify their ventures in... View Details

Keywords: Strategic Reorientation; Technology Entrepreneurship; Innovation; Product Development Processes; Organizational Adaptation; Qualitative Methods (General); Entrepreneurship; Information Technology; Organizational Change and Adaptation; Strategy; Innovation and Invention; Product Development; Communication Strategy

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January 2023 (Revised September 2024)
Supplement

The END Fund (B)

By: V. Kasturi Rangan and Courtney Han

Founded in 2012, the END fund focused on eliminating five Neglected Tropical Diseases that accounted for 80% of the tropical diseases affecting nearly 1.5 billion people worldwide. Its roughly $25 million/year annual budget was fully committed when it got news that the... View Details

Keywords: Health Disorders; Investment Funds; Global Range; Nonprofit Organizations; Resource Allocation; Decisions; Health Care and Treatment; Mission and Purpose

October 2005 (Revised August 2006)
Case

Perelson Weiner LLP

By: Thomas J. Steenburgh and Das Narayandas

Perelson Weiner LLP, a successful accounting firm in New York City, is re-evaluating its incentive strategy as it makes plans to grow its business. View Details

Keywords: Accounting; Growth and Development; Compensation and Benefits; Management; Planning; Sales; Motivation and Incentives; Corporate Strategy; Accounting Industry; New York (city, NY)

16 Aug 2018
Blog Post

A Day in the Life as a ‘Spreadsheet Ranger’

Olivia Staffon, MBA 2019, shares a day in the life during her summer internship at the National Park Service, Dinosaur Park. Her project is focused on evaluating opportunities for sharing operational resources such as equipment, labor, or... View Details

Keywords: Nonprofit / Government

October 2004 (Revised July 2013)
Case

Making China Beautiful: Shiseido and the China Market

By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa

Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Growth and Development Strategy; Resource Allocation; Competition; Beauty and Cosmetics Industry; China; Japan

January 2023
Case

The END Fund: To Eliminate Neglected Tropical Diseases

By: V. Kasturi Rangan and Courtney Han

Founded in 2012, the END fund focused on eliminating five Neglected Tropical Diseases that accounted for 80% of the tropical diseases affecting nearly 1.5 billion people worldwide. Its roughly $25 million/year annual budget was fully committed when it got news that the... View Details

Keywords: Nonprofit Organizations; Health Disorders; Health Care and Treatment; Resource Allocation; Global Range; Decisions; Investment Funds

January 1983 (Revised July 2007)
Case

Neill Hance

Neill Hance takes advantage of all available information and resources to insure a smooth entry into a culture--an entry that would have normally been rather difficult to deal with because of stereotyping and perceived threat. View Details

Keywords: Knowledge Acquisition; Knowledge Use and Leverage; Organizational Culture; Personal Development and Career; Planning; Prejudice and Bias

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February 2008 (Revised May 2008)
Case

Lincoln Financial Group (A)

Lincoln Financial Group (LFG) reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople. This case series straddles human resource management, corporate... View Details

Keywords: Competency and Skills; Customer Relationship Management; Training; Selection and Staffing; Organizational Change and Adaptation; Performance Evaluation; Sales; Corporate Strategy

24 May 2018
Blog Post

3 Ways to Get to Know HBS

An important part of the application process is figuring out which business school is right for you. We would love for you to get to know HBS, so we wanted to take the opportunity to outline our resources in one place. 1. Connect with HBS... View Details

22 Mar 2016
First Look

March 22, 2016

investor's financial returns. Institutions, Institutional Change and Economic Performance in Emerging Markets brings together a series of Harvard Business School case studies on emerging markets. This book is an invaluable resource for... View Details

Keywords: Sean Silverthorne

Teaching Interest

Short Intensive Program (SIP): Effective Strategic Philanthropy

By: Brian L. Trelstad

Non-profit organizations and social enterprises play an important role in every country in the world: as laboratories for social innovation, as the delivery system for critical goods and services at scale, as the stewards of our cultural heritage, and as advocates for... View Details

31 Jul 2015
Blog Post

Transitioning From the Military to Business School

in with David to see what it’s been like to make the transition to civilian life, learn more about his HBS experience, and find out how business school fits into his plans for the future. How did the military prepare you for HBS? The... View Details

September 2011 (Revised October 2012)
Case

Ganging Up on Cancer: Integrative Research Centers at the Dana-Farber Cancer Institute (A)

By: Heidi K. Gardner, Edo Bedzra and Shereef M. Elnahal

Dr. Barrett Rollins, Chief Scientific Officer of the Dana Farber Cancer Institute, attempts to engender cross-scientist collaboration by applying project management principles to medical research. The resulting innovation, Integrative Research Centers, are novel in... View Details

Keywords: Problems and Challenges; Organizational Change and Adaptation; Change Management; Motivation and Incentives; Employees; Performance Evaluation; Leadership Style; Leadership; Collaborative Innovation and Invention; Innovation and Management

October 2017 (Revised March 2020)
Case

Medicetra Medtech Company, Inc.

By: Doug J. Chung

Medicetra MedTech Company is a dental equipment distributor, and senior management is deciding whether to implement a new incentive compensation program for the sales force. For many years, Medicetra had paid salespeople only a fixed salary. Although the current plan... View Details

Keywords: Sales Compensation; Sales Force Retention; Employee Fairness; Salesforce Management; Compensation and Benefits; Motivation and Incentives; Retention; Fairness; Performance Improvement

May 2019 (Revised June 2021)
Case

State of Charge: The Massachusetts Energy Storage Initiative

By: John R. Wells and Benjamin Weinstock

In early 2017, Judith Judson (Harvard Business School MBA, 2000), Commissioner of the Massachusetts Department of Energy Resources (DOER), was reflecting on the results of the initiative she had led to identify the contribution advanced electricity storage could make... View Details

Keywords: Energy Storage; Energy Generation; Programs; Policy; Strategy; Energy Industry; Utilities Industry; Massachusetts

26 Sep 2019
Research & Ideas

What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?

Two years have passed since more than 700,000 Rohingya people fled a bloody ethnic cleansing campaign in Myanmar and created the world’s largest refugee camp in Bangladesh. But not much has changed since then. At the Kutupalong camp, feelings of relief have long given... View Details

Keywords: by Danielle Kost

August 2023 (Revised February 2024)
Case

Toby Norman: Is Passion Enough for Simprints to Thrive?

By: Jon M. Jachimowicz, Amram Migdal and Max Hancock

As co-founder and CEO of Simprints—a social enterprise with the mission to “transform the way the world fights poverty"—Toby Norman was at a crossroads. His organization had developed ground-breaking technology used to verify aid delivery, reached more than 2.5 million... View Details

Keywords: Mission and Purpose; Motivation and Incentives; Social Enterprise; Employees; Growth and Development Strategy