Publications

Educators

February 2019
Teaching Note

Zalora Philippines: From Growth to Profitability

By: Donald Ngwe

Teaching Note for HBS No. 517-009. View Details

Keywords: E-commerce; Online Retail; Emerging Markets; Philippines

February 2021
Article

Platform Diffusion at Temporary Gatherings: Social Coordination and Ecosystem Emergence

By: Tommy Pan Fang, Andy Wu and David R. Clough

Software platforms create value by cultivating an ecosystem of complementary products and services. Existing explanations for how a prospective complementor chooses platforms to join assume the complementor has rich information about the range of available platforms.... View Details

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August 2016
Case

S'well: The Mass Market Decision

By: Youngme Moon

This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market. View Details

Keywords: Brands and Branding; Marketing; Business Startups; Entrepreneurship; Distribution; Strategy; United States

Educators

2004
Chapter

Measuring the Value of Political Connections After Liberalization: Some Thoughts on Theoretical Constructs and Improved Research Design

By: Jordan I. Siegel

Scholars have recently begun to focus heightened attention on how firms in emerging economies react and even thrive during deep liberalization. Yet one fundamental question remains less than satisfactorily answered. How much in terms of scarce resources should firms in... View Details

Keywords: Liberalization; Emerging Economies; Political Connections; Business and Government Relations; Emerging Markets; Strategy

2024
Working Paper

When Insurers Exit: Climate Losses, Fragile Insurers, and Mortgage Markets

By: Ishita Sen, Pari Sastry and Ana-Maria Tenekedjieva

This paper studies how homeowners insurance markets respond to growing climate losses and how this impacts mortgage market dynamics. Using Florida as a case study, we show that traditional insurers are exiting high risk areas, and new lower quality insurers are... View Details

Keywords: Insurance; Natural Disasters; Governing Rules, Regulations, and Reforms; Insurance Industry; Florida

SSRN

2012
Chapter

The Small Worlds of Business Groups: Liberalization and Network Dynamics

By: Jon Brookfield, Sea-Jin Chang, Israel Drori, Shmuel Ellis, Sergio G. Lazzarini, Jordan I. Siegel and Juan Pablo von Bernath Bardina

Using comparative data from six major emerging economies — Brazil, Chile, Israel, Mexico, South Korea, and Taiwan — we examine how ownership networks in those societies responded to a roughly similar “ structural break ” of economic liberalization during the 1990s... View Details

Keywords: Emerging Economies; Ownership; Corporate Governance; Emerging Markets

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September 2022 (Revised February 2023)
Case

EnergyNow: Powering a New Market

By: Alexander MacKay and James Barnett

In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market. View Details

Educators

2004
Case

Neology: Embedded Opportunities in the RFID Space (A)

By: Roberto Charvel and Atul Joshi

Neology was a pioneer in the RFID industry that was able to attract U.S. Army contracts and secure financing by creating a holding company in the U.S., while being a Mexican company. View Details

Keywords: Entrepreneurial Finance; Venture Capital; Emerging Market; Business Startups; Innovation and Invention; Technology

September 2018
Article

An Exploratory Study of Product Development in Emerging Economies: Evidence from Medical Device Testing in India

By: Budhaditya Gupta and Stefan Thomke

Recent research has studied innovation in emerging economies. However, microlevel product development processes in these economies are relatively unexplored, and the mechanisms by which the emerging economy context might affect such processes are still unclear. In this... View Details

Keywords: India; Product Development; Emerging Markets; Situation or Environment; Medical Devices and Supplies Industry; India

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Fast Answer

Market Research Reports in General Databases

Multi-Industry, Country Reports Global EMIS 2016 to current Colliers Real Estate Emerging Markets EMIS 2013 to 2018 Deloitte Multi-Industry Global EMIS 2013 to current Economist Intelligence Unit (EIU)... View Details

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

groups are important to a marketing organization, which group is addressed most effectively by emerging techniques relying on neuroscience, particularly the exploration of the subconscious feelings that may... View Details

Keywords: by James Heskett

2011
Teaching Note

UFIDA (A) (TN)

By: F. Warren McFarlan, Bin Yang and E. Chen

The five-case UFIDA series is about China's largest supplier of management/ERP software, its 20-year evolution, and current strategic challenges. The (A) case is the cornerstone of the series. It introduces the company's history, strategic turning points, current... View Details

Keywords: Business History; Competition; Computer Software; Emerging Markets; Strategy; Applications and Software; China

16 Feb 2004
Research & Ideas

Marketing Wine to the World

Australia, South Africa, Chile, etc.). Q: What do you see as the major differences between Old World and New World winemakers? A: The Old World market continues to be highly fragmented. The competitive landscape is filled with many small,... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

29 Oct 2008
Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

more goods as their net worth increases. Their increasing reluctance to consume will dampen expected demand growth in developed economies further and therefore slow economic recovery, requiring consumer-goods multinationals to further focus their efforts on View Details

Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation

30 May 2000
Research & Ideas

Market Makers Bid for Success

In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what... View Details

Keywords: by Staff; Web Services; Technology

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

"boundaries" that form when organizations grow that present the "potential for clashes and struggle." Bob Brown attributed it to "risk aversion combined with lack of vision, drive, and prescience for the market in... View Details

Keywords: by Jim Heskett

An Evaluation of Money Market Fund Reform Proposals

U.S. money market mutual funds (MMFs) are an important source of dollar funding for global financial institutions, particularly those headquartered outside the U.S. MMFs proved to be a source of considerable instability during the financial crisis of 2007–2009,... View Details

Article

Entrepreneurship in the Large Corporation: A Longitudinal Study of How Established Firms Create Breakthrough Inventions

By: Gautam Ahuja and Curba Morris Lampert

We present a model that explains how established firms create breakthrough inventions. We identify three organizational pathologies that inhibit breakthrough inventions: the familiarity trap—favoring the familiar; the maturity trap—favoring the mature;... View Details

Keywords: Radical Innovation; Organizational Learning; Technology; Strategy; Corporate Entrepreneurship; Business Processes; Innovation and Invention; Chemical Industry

24 May 2008
Conference Presentation

The Deinstitutionalization of Social Practices and the Emergence of Entrepreneurial Opportunities

By: Shon R. Hiatt, Wesley Sine and Pamela Tolbert

Keywords: Social Psychology; Entrepreneurship