Publications

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30 Nov 2016
News

Improving On-the-Fly Teamwork in Health Care

January 2015 (Revised July 2019)
Case

Rebranding Godiva: The Yıldız Strategy

By: Rohit Deshpande and Esel Çekin

This case concerns Yıldız Holding’s acquisition of Godiva Chocolatier from its previous owner, Campbell Soup, and its salient strategy in preserving Godiva’s “made in Belgian” brand position. Provenance Paradox, a problem faced by companies in emerging countries trying... View Details

Keywords: Branding; Internationalization; Provenance Paradox; Acquisitions; Positioning; Innovation; Customer-centricity; Brands and Branding; Marketing Strategy; Emerging Markets; Product Positioning; Change Management; Innovation and Management; Customer Focus and Relationships; Food and Beverage Industry; North America; Turkey; Japan

November 2000 (Revised December 2001)
Case

Alibaba.com

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details

Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Service Industry; Service Industry; Hangzhou; Europe; United States

Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details

20 Mar 2014
Working Paper Summaries

Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870-1940

Keywords: by Geoffrey Jones & Andrew Spadafora

2010
Case

Vander Mining Partners, IPADE

By: Roberto Charvel

In 2010 Vander Mining was trying to raise one of the few private equity funds specialized in mining. This was difficult among other things because institutional investors did not have a private equity team specialized in mining and emerging markets. View Details

Keywords: Real Assets; Business Startups; Business Plan; Economics; Metals and Minerals; Mining; Assets; Private Equity; Public Equity; Goods and Commodities; Emerging Markets; Market Participation; Mining Industry; Mining Industry; North and Central America

August 2008
Case

The Chubb Corporation in China

By: Li Jin, Michael Shih-ta Chen and Aldo Sesia

The Chubb Corporation, headquartered in the U.S., was the holding company for a number of property and casualty insurance companies which operated in 29 countries. In 1979, the Chinese government, as part of its "reform and open" policy invited a delegation of Chubb... View Details

Keywords: Insurance; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Business and Government Relations; Insurance Industry; China; United States

26 Jun 2000
Research & Ideas

Presentation Round-Up

self-proclaimed "infrastructure guy," panelist Steve Papa (HBS MBA '99) of Optigrab.com speculated that the future of e-business services will be marked by the same pull toward uniformity that took place in industry consolidations a... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

February 2005 (Revised May 2005)
Case

Intelliseek

Intelliseek harvests, filters, and mines the content of messages posted by consumers online and on discussion boards and blogs. For any specified consumer product brand, Intelliseek measures the volume of work-of-mouth and its valence (proportion of positive and... View Details

Keywords: Internet and the Web; Information Technology; Consumer Behavior; Knowledge Management; Marketing Reference Programs; Web Services Industry

Sophus Reinert is T.J. Dermot Dunphy Professor of Business Administration and of History in the Business, Government, and the International Economy Unit at Harvard Business School and in the History Department and Harvard University. He has won numerous awards... View Details

Keywords: education industry; education industry; education industry; education industry; education industry; education industry; education industry

04 May 2023
Blog Post

Why Business Travel Still Matters in a Zoom World

Nonstop flights generally make traveling more pleasant—but can they lead to innovation, too, especially in the global context? Research suggests that they can, with important takeaways for managers reinstating business travel in a world View Details

Keywords: All Industries

January 2021 (Revised August 2021)
Case

ByteDance: TikTok and the Trials of Going Viral

By: William C. Kirby and John P. McHugh

In 2020, TikTok became the most valuable start-up ever. The short-form, video-sharing social media platform emerged as the crown jewel of the Chinese technology firm ByteDance, realizing 850 million monthly users and an estimated worth of $180 billion. However, a... View Details

2007
Article

Three Perspectives on Team Learning: Outcome Improvement, Task Mastery, and Group Process

By: Amy C. Edmondson, James R. Dillon and Kate Roloff

The emergence of a research literature on team learning has been driven by at least two factors. First, longstanding interest in what makes organizational work teams effective leads naturally to questions about how members of newly formed teams learn to work together... View Details

Keywords: Learning; Organizational Culture; Performance Improvement; Practice; Groups and Teams; Research; Adaptation; Cooperation

2019
Chapter

The Great Divergence and the Great Convergence

By: Geoffrey Jones

This chapter provides a new lens to the extensive debate among economists and economic historians concerning why the West grew rich and the rest of the world lagged behind as modern industrialization took hold in the 19th century. The literature has focused heavily on... View Details

Keywords: Globalization; Growth and Development; History; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania

2014
Working Paper

Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870–1940

By: Geoffrey Jones and Andrew Spadafora

This working paper examines the role of entrepreneurs in the municipal solid waste industry in industrialized central and northern Europe from the late nineteenth century to the 1940s. It explores the emergence of numerous German, Danish, and other European... View Details

Keywords: Environmental Entrepreneurship; Business History; Entrepreneurship; Health; History; Green Technology Industry; Germany; Denmark; Hungary; United Kingdom

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March 2016
Case

M-Pesa: Financial Inclusion in Kenya

By: Rajiv Lal, Lisa Cox and Sarah McAra

M-Pesa, a mobile money transfer service launched in 2007 in Kenya by telecommunications company Safaricom, allowed people to send money via mobile messaging to contacts, such as friends and family, or even to pay for goods and services, such as groceries or a taxi... View Details

Keywords: Mobile Money Transfer; Market Transactions; Emerging Markets; Developing Countries and Economies; Mobile and Wireless Technology; Telecommunications Industry; Kenya

06 Feb 2014
Research & Ideas

The Art of American Advertising

Harvard Business School's Baker Library is hosting a historical exhibit that examines the advertising industry in a bygone era, when marketers still had to depend on printed materials to capture consumer attention. The Art of American... View Details

Keywords: by Carmen Nobel; Advertising

May 1999 (Revised August 1999)
Case

Westfield America

By: William J. Poorvu, Richard S. Tedlow and Daniel J. Rudd

The company is attempting to duplicate its Australian formula for successful mall ownership in the U.S. market. It must deal with rapidly evolving financial markets while recognizing and capitalizing on emerging trends in retailing. View Details

Keywords: Market Entry and Exit; Adaptation; Financial Markets; Property; Trends; Retail Industry; Retail Industry; Australia; United States