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  • 24 Apr 2014
  • News

Creating connections among consumers

allow anonymous reviews, and we invest significant resources, both human and technological, in our accountability process.” Hicks enjoys helping consumers take care of business by being able to connect not only to the best-reviewed local companies, but to great service... View Details
  • 29 Jan 2025
  • Blog Post

Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)

properties (Hasbro), contributed to taking an early e-commerce company in the educational toy space through an IPO and strategic exit (SmarterKids.com), and helped develop TV shows and product lines for major networks like PBS, Disney,... View Details
  • 29 May 2013
  • Blog Post

Four Weeks on the Road with MBAs Across America

and took an incredible tour of the Brightmoor neighborhood with Kirk Mayes, Executive Director of The Brightmoor Neighborhood Alliance. Week 2: Boulder, CO   We worked with Made Movement, a creative agency dedicated to supporting the resurgence of American... View Details
Keywords: Entrepreneurship
  • 28 Nov 2016
  • Blog Post

Why We Recruit: Wayfair

OrganizationKate Gulliver, Vice President Talent Operations, Wayfair; HBS '09 Describe your organization in three to five sentences.Wayfair is one of the world's largest online destinations for all things home. Through our e-commerce... View Details
Keywords: Consumer Products / Retail
  • January 2015 (Revised October 2016)
  • Case

onefinestay: Building a Luxury Experience in the Sharing Economy

By: Jill Avery, Anat Keinan and Liz Kind
onefinestay was a two-sided marketplace that offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. After five years of rapid growth, it was time to do a comprehensive analysis of the... View Details
Keywords: Luxury Goods; Brand Building; Brand Management; Hospitality; Hotels; Digital Marketing; Brand Positioning; Luxury Service; Airbnb; Sharing Economy; Collaborative Consumption; Disruptive Business Model; Travel; Alternatives To Hotel; Branding; Customer Service; Exceeding Consumer Expectations; Client Acquisition; Reputation Management; Word Of Mouth; 2-way Business Model; Marketing; Marketing Strategy; Brands and Branding; Luxury; Disruption; Business Model; Entrepreneurship; E-commerce; Accommodations Industry; Tourism Industry; Travel Industry; United Kingdom
Related
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

their wares on e-commerce platforms, marketing through social media channels, and finding new ways to reach customers. In this environment, Americans should remember to shop small and support their local businesses, many of which are... View Details
Keywords: by Danielle Kost; Retail
  • 28 Sep 2021
  • News

Alumni Connections Drive Career Opportunities for Students

China, saw how social e-commerce operated there, and identified an opportunity to bring a similar model to Latin America. “In Latin America, only 6 percent of the population buys online, and as we’ve seen during the COVID-19 pandemic,... View Details
Keywords: Becca Carnahan
  • Profile

Tafadzwa Samushonga

local bank to improve their digital services. And she will be spending her summer internship working for an e-commerce company in the Philippines. Even while Tafadzwa explores other countries, she remains excited about business... View Details
Keywords: Consulting
  • 01 Feb 2000
  • News

The Future Is Now: 21st-Century Business Pondered at HBS Forum

the worlds of technology and e-commerce gathered for the daylong "CEO Millennium Forum," an event jointly sponsored by HBS, Microsoft, Forrester Research, and the Wall Street Journal. The forum was also the subject of an hourlong... View Details
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

search, the 11th objective search result might be more relevant than any of the sponsored search results displayed on the right; yet it will be displayed on the second search page only—well beyond the reach of most users. Most e-commerce... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

allowed to have a color television joint venture in China," he said. Hiroshi Mikitani, CEO of Japanese e-commerce Web site Rakuten, said companies should do their research, but not be afraid to challenge the conventional wisdom.... View Details
Keywords: by Julie Jette
  • 01 Dec 2000
  • News

Everything Old Is New Again: The History of Technological Frontiers

Amazon.com (zealously seeking government-issued patents for e-commerce innovations) and the trio of Netscape, Oracle, and Sun (bolstering the Justice Department's case against Microsoft). Historically, Spar observed, breakthrough... View Details
Keywords: Laura Singleton; Microsoft; News, Library, Internet, and Other Services; Information; Broadcasting (except Internet); Information
  • June 2021 (Revised November 2024)
  • Case

MicroStrategy: Accounting for Cryptocurrency

By: Jonas Heese and Annelena Lobb
On February 15, 2021, Alina Moss, an analyst who covered the technology company MicroStrategy, pondered a rise in MicroStrategy’s share price. Moss had dialed into the company earnings call. When it ended, Moss had more questions than answers. MicroStrategy had... View Details
Keywords: Cryptocurrency; Share Price; Electronic Commerce; Intangible Assets; Assets; Accounting; Financial Statements; Financial Management; Financial Reporting; Analytics and Data Science; E-commerce
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  • 01 Oct 1999
  • News

A Message from Dean Clark

facilities to support research and case-writing on cutting-edge topics - such as e-commerce and hypergrowth companies - that are of great interest to so many of our students and alumni. Our faculty must stay close to best practice in this... View Details
  • 20 May 2025
  • Blog Post

How Student-Proposed Internships Can Create Value

contemporary women’s fashion brand that blends European simplicity with California energy. Known for its elevated essentials and modern aesthetic, the company has carved out a niche in the affordable-luxury space, with a global presence across more than 100 markets and... View Details
  • 21 May 2025
  • Blog Post

Mentorship in Action: When an HBS Student Proposes a Project

simplicity with California energy. Known for its elevated essentials and modern aesthetic, the company has carved out a niche in the affordable-luxury space, with a global presence across more than 100 markets and strong e-commerce and... View Details
  • 25 Jul 2013
  • News

An Engine of Education Innovation

fellow collectors of rare records and books with sellers. His solution, the early e-commerce site Exchange.com, was sold to Amazon.com for a reported $200 million in 1999. The second time Leschly sat down to assess his future, he again... View Details
Keywords: Elementary and Secondary Schools; Educational Services
  • May–June 2025
  • Article

Algorithmic Assortment Curation: An Empirical Study of Buybox in Online Marketplaces

By: Santiago Gallino, Nil Karacaoglu and Antonio Moreno
Most online sales worldwide take place in marketplaces that connect sellers and buyers. The presence of numerous third-party sellers leads to a proliferation of listings for each product, making it difficult for customers to choose between the available options. Online... View Details
Keywords: Algorithms; Marketplaces; Marketplace Matching; E-commerce; Demand and Consumers; Customer Focus and Relationships; Market Participation; Technology Adoption
Related
  • 16 Nov 2021
  • Blog Post

How HBS Supported My Career Transitions During and After Graduation

would entail. I also learned about E-Commerce with Professor Israeli and about Managing Tech Ventures with Professor Bussgang. I sharpened my Negotiating skills with Professor Wasynczuk and dove into Clayton Christensen’s theories on... View Details
  • 27 Oct 2011
  • Research & Ideas

Horrible Boss Workarounds

didn't use computers himself and didn't see the value in the strategy. So a group of self-starters went ahead and designed a small, low-risk e-commerce pilot anyway. It tested well, the CEO was at last impressed, and the project moved... View Details
Keywords: by Carmen Nobel