Publications

April 2010
Teaching Note

IBM: The Corporate Service Corps (TN)

By: Christopher Marquis, Alison Comings and Bobbi Thomason

Teaching Note for [409106]. View Details

Keywords: Service Operations; Employees; Partners and Partnerships; Non-Governmental Organizations; Developing Countries and Economies; Corporate Social Responsibility and Impact; Programs; Global Strategy; Computer Industry; Information Technology Industry; Ghana; Tanzania; Romania; Philippines; Viet Nam

May 2016
Case

The Priceline Group: Booking a Place for the Future

By: Leonard A. Schlesinger and Anish Pathipati

The Chairman of the Priceline Group is considering the actions he must take to confront an evolving external environment, new direct competition, disintermediation and substitute offerings. Does his response require an increased coordination of each historically... View Details

Keywords: Operations Strategy; Service Management; Competitive Advantage; Competitive Strategy; Operations; Service Operations; Travel Industry

January 1996 (Revised April 1996)
Case

Digital Imaging in 1995: Opportunities in the Descent to the Desktop

The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and... View Details

Keywords: Technological Innovation; Innovation Strategy; Competitive Strategy; Consumer Products Industry

2023
Working Paper

The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks

By: Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim

The US has seen a rise in union movements, but their effects on service industry marketing outcomes like customer satisfaction and perceptions of service quality remain understudied. In this paper, we empirically study the impact on customer satisfaction and... View Details

Keywords: Labor Unions; Customer Satisfaction; Perception; Public Opinion; Employees; Food and Beverage Industry

SSRN

November 1999 (Revised May 2001)
Case

AGENCY.COM (A): Launching an Interactive Service Agency

By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry

Having recently launched one of Silicon Valley's first start-ups, cofounders Chan Suh and Kyle Shannon ponder whether their interactive consulting firm is prepared to bid for work from a very large client. View Details

Keywords: Business Startups; Internet and the Web; Problems and Challenges; Business Strategy; Decision Making; Entrepreneurship; Consulting Industry; Information Technology Industry

March 2023 (Revised August 2023)
Case

Majid Al Futtaim: Adapting the Shopping Mall to the Digital Era

By: Antonio Moreno and Gamze Yucaoglu

The case opens in August 2022, as Ahmed Galal Ismail, CEO of Majid Al Futtaim Properties and Fatima Zada, digital and omnichannel director at Majid Al Futtaim Shopping Malls, go over the plans to roll out the omnichannel mall offering for the Mall of the Emirates they... View Details

Keywords: Business Model; Strategy; Information Technology; Technology Adoption; Value Creation; Competition; Expansion; Profit; Corporate Strategy; Retail Industry; Real Estate Industry; United Arab Emirates

01 Jun 1997
News

Competition and Strategy Unit at HBS Sets Pace In Its Field

The following article is the tenth in a series on the activities and research taking place in each academic unit at HBS. The powerful ideas that come under the umbrella of the School's Competition and View Details

Keywords: Susan Young

April 2018
Article

Elite Strategies and Incremental Policy Change: The Expansion of Primary Education in India

By: Akshay Mangla

This article analyzes India’s recent enactment of universal primary education. This programmatic policy change is puzzling given the clientelistic features of Indian democracy. Drawing on interviews and official documents, I demonstrate the catalytic role of committed... View Details

Keywords: Education; Policy Change; Policy Elites; Institutions; India; Early Childhood Education; Policy; Education Industry; India

Find at Harvard

April 1990 (Revised November 1992)
Case

Population Services International: The Social Marketing Project in Bangladesh (Abridged)

By: James E. Austin

Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details

Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

June 2014
Article

Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak

By: Benjamin Edelman

Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details

Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Web Services Industry; Web Services Industry; Web Services Industry

Read Now

19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

the most pressing issues facing the industry. FutureM is fast becoming the equivalent of SXSW, the place to get inspired and see what's next, but focused on digital marketing. View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

strategy may be to pitch it as something both familiar and novel. McDonald likes to tell the story of how West Coast restaurants introduced exotic Japanese sushi to diners by promoting the California roll,... View Details

Keywords: by Lane Lambert

Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

since when costs are reduced one must be sure that outcomes are not made worse. Outcomes are also essential parts of value based payment plans like bundled payment. In regional and national expansion of delivery organizations, they are... View Details

September 1997 (Revised January 1998)
Teaching Note

Indianapolis: Implementing Competition in City Services TN

By: William J. Bruns Jr.

Teaching Note for (9-196-099). View Details

Keywords: Competition; City; Indiana

November 2012 (Revised March 2013)
Case

Talking Strategy at Greighton Partners

By: Boris Groysberg and Kerry Herman

Since its inception, London-based private equity firm Greighton Partners had managed over $15 billion in investor capital. The firm employed about 150 professionals around the globe and had completed over 175 company acquisitions since its founding. Started with a... View Details

Keywords: Private Equity; Business Growth and Maturation; Growth and Development Strategy; Financial Services Industry; Asia; Europe