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  • October 2007 (Revised March 2008)
  • Case

Dove: Evolution of a Brand

By: John A. Deighton
Examines the evolution of Dove from functional brand to a brand with a point of view after Unilever designated it as a masterbrand, and expanded its portfolio to cover entries into a number of sectors beyond the original bath soap category. The development causes the... View Details
Keywords: History; Expansion; Marketing Strategy; Social Marketing; Digital Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry
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Deighton, John A. "Dove: Evolution of a Brand." Harvard Business School Case 508-047, October 2007. (Revised March 2008.) (request a courtesy copy.)
  • Research Summary

Strength of Incentives

By: Jerry R. Green
When economists analyze the incentive properties of decision making systems they assume that all economic agents are capable of optimizing their decisions and that they respond without error to the incentives that the system creates. In this project, Jerry R. Green... View Details
  • Article

Use Purpose to Transform Your Workplace

By: Leena Nair, Nick Dalton, Patrick Hull and William Kerr
Is keeping pace with the future of work incompatible with using purpose to guide the organization? Unilever is stretching its well-known commitment to purpose for a new and daunting challenge—the transformation of its workforce of more than 149,000 employees. Its... View Details
Keywords: Future Of Work; Purpose; Unilever; Organizations; Mission and Purpose; Talent and Talent Management; Transition; Decision Making; Transformation
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Nair, Leena, Nick Dalton, Patrick Hull, and William Kerr. "Use Purpose to Transform Your Workplace." Harvard Business Review 100, no. 2 (March–April 2022): 52–55.
  • 2022
  • Working Paper

Can a Website Bring Unemployment Down? Experimental Evidence from France

By: Aïcha Ben Dhia, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard and Vincent Pons
We evaluate the impact of an online platform giving job seekers tips to improve their search and recommendations of new occupations and locations to target, based on their personal data and labor market data. Our experiment used an encouragement design and was... View Details
Keywords: Online Platform; Digital Platform; Unemployment; Encouragement Design; Job Search; Jobs and Positions; Internet and the Web; Well-being; Outcome or Result; Digital Platforms; France
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Ben Dhia, Aïcha, Bruno Crépon, Esther Mbih, Louise Paul-Delvaux, Bertille Picard, and Vincent Pons. "Can a Website Bring Unemployment Down? Experimental Evidence from France." NBER Working Paper Series, No. 29914, April 2022.
  • Research Summary

Managers' Use of Information

William J. Bruns, Jr. is studying (with Sharon M. McKinnon of Northeastern University) managers' use of information in day-to-day and long-term management situations. The findings of this research-that managers develop and rely more heavily on personal information... View Details
  • February 2010
  • Module Note

Strategies of Influence

By: Deepak Malhotra
Strategies of Influence (SOI) is a stand-alone session that teaches students about the psychology of persuasion. Students are presented a series of mini-case vignettes, each of which illustrates a specific strategy that negotiators can use to make their ideas, offers,... View Details
Keywords: Leadership; Management Teams; Negotiation; Groups and Teams; Power and Influence; Strategy
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Malhotra, Deepak. "Strategies of Influence." Harvard Business School Module Note 910-039, February 2010.
  • January 2018
  • Supplement

Interview with Case Protagonist Wen Li

By: Willy C. Shih
In today's global economy, what are the factors that go into production location choice? This case is set in the world's largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with... View Details
Keywords: Globalization Of Supply Chain; Production Management; Production; Globalization; Global Strategy; Auto Industry; China; United States
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Shih, Willy C. "Interview with Case Protagonist Wen Li." Harvard Business School Multimedia/Video Supplement 618-704, January 2018.
  • December 2020
  • Supplement

Tokio Marine Group (B)

By: David J. Collis, Nobuo Sato and Akiko Kanno
Updates the Tokio Marine (A) case by providing information on the organisation structure adopted by the Japanese insurance firm as it moved to integrate its global operations, along with changes in HR policies that sought to balance traditional Japanese practices with... View Details
Keywords: Organisational Design; Organization Structure; Culture; Global Strategy; Organizational Design; Organizational Structure; Organizational Culture; Values and Beliefs; Human Resources; Insurance Industry; Japan
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Collis, David J., Nobuo Sato, and Akiko Kanno. "Tokio Marine Group (B)." Harvard Business School Supplement 721-418, December 2020.
  • Article

Why Do Intermediaries Divert Search?

By: Andrei Hagiu and Bruno Jullien
We analyze the incentives to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like): 1)... View Details
Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Demand and Consumers; Motivation and Incentives; Internet and the Web; Digital Platforms; Distribution Channels; Business Strategy; Retail Industry
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Hagiu, Andrei, and Bruno Jullien. "Why Do Intermediaries Divert Search?" RAND Journal of Economics 42, no. 2 (Summer 2011): 337–362. (2012 Winner for Best Paper on Competition Economics, Association of Competition Economics.)
  • 2024
  • Working Paper

Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts

By: Dennis Campbell, Ruidi Shang and Zhifang Zhang
We examine how corporate cultures characterized by high degrees of homogeneity in the underlying values and beliefs of organizational members are related to the design of CEO incentive compensation contracts. We argue that culture homogeneity within firms lowers... View Details
Keywords: Corporate Culture; Compensation Design; Accounting; Management Control; Incentive Systems; Organizational Culture; Job Design and Levels; Governance; Executive Compensation; Motivation and Incentives
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Campbell, Dennis, Ruidi Shang, and Zhifang Zhang. "Corporate Culture Homogeneity and Top Executive Incentive Design: Evidence from CEO Compensation Contracts." Harvard Business School Working Paper, No. 24-054, February 2024.
  • June 2009 (Revised July 2009)
  • Case

Moods of Norway

Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare... View Details
Keywords: Business Model; Brands and Branding; Fashion Industry; Norway
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Austin, Robert D., Shannon O'Donnell, and Dorte Krogh. "Moods of Norway." Harvard Business School Case 609-106, June 2009. (Revised July 2009.)
  • Research Summary

Overview

By: Robert Simons
Professor Simons is currently studying how executives make their businesses more competitive using innovative structural designs and performance measurement systems. He has a number of ongoing research projects on this topic, and teaches MBA and executive education... View Details
Keywords: Strategy Execution; Organization Design; Management Control Systems; Performance Measurement; Competitiveness
  • February 2014
  • Supplement

Pixability: Managing a Corporate Board

By: Noam Wasserman
"Bettina’s Board Walk" examines the board management methods of Bettina Hein, Founder-CEO of Pixability, Inc., as she prepares for and conducts a standard board meeting. The case is designed to give students an understanding of the delicate dynamics inherent in board... View Details
Keywords: Entrepreneurs; Entrepreneurial Management; Board Of Directors; Entrepreneurship
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Wasserman, Noam. "Pixability: Managing a Corporate Board." Harvard Business School Video Supplement 814-702, February 2014.
  • February 2008 (Revised February 2008)
  • Case

Yale School of Management

By: Srikant M. Datar, David A. Garvin and James Weber
In the fall of 2006, the Yale School of Management launched a new core curriculum in its MBA program. The new curriculum eliminated traditional discipline-based courses such as finance and marketing and replaced them with courses that sought to integrate teaching and... View Details
Keywords: Transformation; Business Education; Curriculum and Courses; Learning; Teaching; Integration
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Datar, Srikant M., David A. Garvin, and James Weber. "Yale School of Management." Harvard Business School Case 308-011, February 2008. (Revised February 2008.)
  • January 2022 (Revised August 2022)
  • Case

Geely SEA: New Electric Vehicle Platforms

By: Willy C. Shih and Shu Lin
Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized battery electric vehicle (BEV). He had led... View Details
Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Information Infrastructure; Digital Platforms; Information Technology; Product Design; Product Development; Cost Management; Decision Making; Competitive Strategy; Industry Structures; Auto Industry; China; Sweden
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Shih, Willy C., and Shu Lin. "Geely SEA: New Electric Vehicle Platforms." Harvard Business School Case 622-001, January 2022. (Revised August 2022.)
  • October 1997 (Revised April 2002)
  • Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman
Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details
Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States
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Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (A)." Harvard Business School Case 598-001, October 1997. (Revised April 2002.)
  • Article

Trust: The Foundation of Leadership

By: Frances Frei and Anne Morriss
The authors contend that if leadership is about empowering others, in your presence and your absence, then trust is the emotional framework that allows that service to be freely exchanged. Based on their experiences advising individuals and organizations, their basic... View Details
Keywords: Trustworthiness; Authenticity; Empathy; Trust; Leadership; Competency and Skills; Behavior
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Frei, Frances, and Anne Morriss. "Trust: The Foundation of Leadership." Leader to Leader 99 (Winter 2021): 20–25.
  • 05 Jul 2006
  • Working Paper Summaries

Creating the Office of Strategy Management

Keywords: by Robert S. Kaplan & David P. Norton
  • August 2019
  • Case

Legrand's Acquisition of Milestone

By: C. Fritz Foley and F. Katelynn Boland
In June 2017, Legrand, a global specialist in electrical and digital building infrastructure which was a serial acquirer, announced it had signed an agreement to buy Milestone AV Technologies, a leading designer and manufacturer of branded audio-video products. This... View Details
Keywords: Mergers & Acquisitions; Acquisition Strategy; Mergers and Acquisitions; Management; Strategy; Corporate Finance; Electronics Industry; Europe; United States
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Foley, C. Fritz, and F. Katelynn Boland. "Legrand's Acquisition of Milestone." Harvard Business School Case 220-028, August 2019.
  • August 2018 (Revised August 2019)
  • Technical Note

A Note on Compensation

By: Ethan Bernstein and Michael Norris
This note provides an overview of the important terms, concepts, and frameworks that a manager should know about compensation—whether it be their own or that of an employee. Because compensation in practice is fraught with pitfalls, this note presents an overview of... View Details
Keywords: Compensation Design; Benefits; Perks; Variable Compensation; Compensation and Benefits; Executive Compensation; Stock Options; Profit Sharing; Job Design and Levels; Labor Unions; Wages; United States
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Bernstein, Ethan, and Michael Norris. "A Note on Compensation." Harvard Business School Technical Note 419-020, August 2018. (Revised August 2019.)
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