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Show Results For
- All HBS Web
(1,110)
- People (1)
- News (216)
- Research (783)
- Events (7)
- Multimedia (1)
- Faculty Publications (236)
- 06 Oct 2011
- What Do You Think?
How Will the ‘Moneyball Generation’ Influence Management?
Gaurav Goel: "Analytics is a powerful weapon but we need prudent processes for data capture that ensure a consistent quality of data." The tone of responses suggested that there was little question that the analytics of... View Details
Keywords: by James Heskett
- 08 Sep 2003
- Research & Ideas
A Bold Proposal for Investment Reform
of view of the demand side. Why is this so? A: Much of the blame for the recent problems has fallen on those responsible for preparing information. The auditors and audit committee, in particular, are... View Details
- 11 Feb 2019
- Research & Ideas
The Business of Saving the Planet
employees are demanding businesses take action. Even business managers who retain doubts about climate change must nevertheless account for the possibility in their risk planning. At Harvard Business School, which studies these issues... View Details
- 23 Apr 2001
- Research & Ideas
Market Research Meets the “People Factor”
overall response rate was a respectable 44 percent. Each step led Zaltman and Deshpandé closer to several factors that they've determined can have a decisive effect on the use of market research. These factors include the purpose of the... View Details
Keywords: by Martha Lagace
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Then, we saw the addition of a new dimension, interactivity—that is, the ability to take account of millions of individual consumer responses with the aid of electronic databases," he continues. "By using toll-free telephone... View Details
Keywords: by Peter K. Jacobs
- 01 Dec 2017
- News
Pencils Up: Taking Note of New Courses
When MBA students returned to Soldiers Field in the fall, they had nine new second-year courses to choose from, four with an emphasis on fieldwork. For faculty, developing a course affords the opportunity to draw on research and address what they see as some of the... View Details
Keywords: Julia Hanna
- 01 Sep 2020
- News
Building a Strong and Prosperous Society
book, Reimagining Capitalism in a World on Fire, Henderson says that we have failed to reenvision capitalism. It must be not only an engine of prosperity, she offers, but also a system that is in harmony with environmental realities, striving for social justice and the... View Details
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
political system is to work for everyone, ordinary citizens also must take responsibility for action and demand changes in the rules of the game. “That’s part of why we’ve written this, because we want to be... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 21 Jul 2003
- Research & Ideas
Don’t Get Buried in Customer Data—Use It
Why? Because his answers went straight to a central repository where they were aggregated with other customers' responses and used to measure overall market—not customer—satisfaction. A more effective approach would be to feed his answers... View Details
Keywords: by Jean Ayers
- 15 May 2013
- Research & Ideas
From McRibs to Maseratis: The Power of Scarcity Marketing
ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical... View Details
Keywords: Re: Michael I. Norton
- 01 Mar 2023
- News
What’s in a Name
business leaders to respond to the demands of woke capitalism. Chugh is a professor at the NYU Stern School of Business, where she teaches courses on leadership, management, and negotiations; her new book is A More Just Future:... View Details
- 01 Dec 2006
- News
Badaracco Addresses Japan Club
The HBS Club of Japan hosted Professor Joseph Badaracco at the Tokyo American Club in July for a talk on “The Demanding Challenges of Responsible Leadership.” Badaracco’s research focuses on business ethics,... View Details
Charles B. Wang
Realizing that most of the software industry’s products were not responsive to the demands of its customers, Wang founded CA in 1976 with the intent to change that. Though Wang has made numerous acquisitions... View Details
Keywords: Services
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
the viewers' emotional response with the help of eye-tracking technology combined with facial expression analysis software. Evoking surprise proved to be the most effective way of capturing attention, while evoking joy was the most... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
investments directly accountable. You tell whether they're working or not. You can shift expenditures from unresponsive marketing methods to more responsive ones. And you improve efficiency, obviously. Most packaged goods manufacturers... View Details
- 01 Dec 2016
- News
Ask the Expert: Energy’s Next Era
renewables, in particular solar and wind, means that our electricity system is going to be Capex-driven, and the marginal cost of power will essentially be zero much of the time. Matching demand closer to supply, rather than the other way... View Details
- 12 Nov 2015
- Research & Ideas
Can Consumers be Trusted with Their Own Health Care?
way she feels than the consumer,” he said. “While not every consumer is able or willing to take on responsibility for their health, most are.” In many ways, some patients already have a great deal of decision-making power—choosing, for... View Details
- 10 Mar 2021
- News
In My Humble Opinion: A Timely Tension
was an ad for Black Friday 2011 that featured an unusual entreaty: Don’t buy this jacket. The effort encouraged people to keep their gear in use for longer and repair it when required, supported by 35 Patagonia repair centers around the world. The company’s new Buy... View Details
Keywords: April White
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
club notes, has touched the lives of more than half a million people in India and has also exported medicines to many other hard-hit countries in Asia and Africa. Dr. Natarajan founded the Pune Platform for COVID Response (PPCR), which... View Details
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to purchase the brand. The ad... View Details