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Show Results For
-
All HBS Web
(8,614)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- April 24, 2023
- Article
In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership
The expectation that employers provide their employees’ health benefits has been around since World War II. Unfortunately, although today’s employees expect employers to treat them as individuals, ease their experiences, prioritize their wellbeing, and control cost,...
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Keywords:
COVID;
COVID-19 Pandemic;
CEO;
Leadership;
Health Insurance;
Benefits;
CFO;
Compensation and Benefits
Herzlinger, Regina E. "In the COVID Era, Why Corporate Benefits Demand CEO/CFO Leadership." CMR Insights (April 24, 2023).
- April 2006
- Case
Promise (B): Navigating an Entrepreneurial Consumer Finance Company in Japan's Financial Establishment
Supplements the Promise: Building a Consumer Finance Company in Japan case.
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Kuemmerle, Walter. "Promise (B): Navigating an Entrepreneurial Consumer Finance Company in Japan's Financial Establishment." Harvard Business School Case 806-139, April 2006.
- February 2014
- Case
Arcos Dorados: How to Lead and From Where
By: Krishna Palepu and Gustavo Herrero
Acros Dorados, an Argentina-based multinational, is facing new organizational challenges as it seeks to build on its recent turnaround, and grow in Brazil and Mexico. Woods Staton and his management team have to make some hard decisions on how to structure and lead the...
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Palepu, Krishna, and Gustavo Herrero. "Arcos Dorados: How to Lead and From Where." Harvard Business School Case 114-059, February 2014.
- Web
Buy Now, Pay Later: Credit in a Consumer Society
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the...
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- February 2001 (Revised October 2002)
- Teaching Note
Michael Dell: Winning on the Demand Side of the Information Revolution TN
By: Nancy F. Koehn
Teaching Note for (801-363).
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- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste...
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Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- 07 Mar 2000
- Research & Ideas
Putting Health Care Consumers in the Driver’s Seat
one of four topics: different models of consumer-driven health care; the role of consumer-driven health care in supporting innovative solutions to chronic problems in the industry; the new breed of consumer information View Details
- February 2001 (Revised January 2004)
- Case
Michael Dell: Winning on the Demand Side of the Information Revolution
By: Nancy F. Koehn
Koehn, Nancy F. "Michael Dell: Winning on the Demand Side of the Information Revolution." Harvard Business School Case 801-363, February 2001. (Revised January 2004.)
- Article
Identifying the Demand for Features: An Application to Mainframe Computers
By: Ken Brown and Shane Greenstein
Brown, Ken, and Shane Greenstein. "Identifying the Demand for Features: An Application to Mainframe Computers." Economics of Innovation and New Technology 9, no. 4 (2000): 353–383.
- 1979
- Chapter
Identifiability of the von Neumann-Morgenstern Utility Function from Asset Demands
By: Jerry R. Green, Lawrence J. Lau and Heraklis Polemarchakis
Green, Jerry R., Lawrence J. Lau, and Heraklis Polemarchakis. "Identifiability of the von Neumann-Morgenstern Utility Function from Asset Demands." In General Equilibrium, Growth and Trade: Essays in Honor of Lionel McKenzie, edited by Jerry R. Green and José Alexandre Scheinkman. New York: Academic Press, 1979.
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and...
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- 29 Jun 2021
Women in Industry Series: Retail & Consumer Goods
Please join faculty member Dr. Jill Avery as she moderates a panel of HBS women making a difference in the retail and consumer goods space. Learn about their experiences and...
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- May 2008
- Teaching Note
Disney Consumer Products: Marketing Nutrition to Children (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [507-006].
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Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's...
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- 20 Jun 2018
- News
Graphic images speak to consumers of sugary drinks
- February 1996
- Case
Spartan Stores Incorporated: Reengineering for Efficient Consumer Response
Describes an effort to rationalize operations at a leading grocery wholesaler, enabled by information systems. Spartan Stores, Inc., is cooperatively owned by its 238 retailers and, through training, consulting, systems support, and cost of goods efficiencies, strives...
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McKenney, James L., and William Schiano. "Spartan Stores Incorporated: Reengineering for Efficient Consumer Response." Harvard Business School Case 396-263, February 1996.
- August 2012
- Article
Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness
By: Andrew Gershoff, Ran Kivetz and Anat Keinan
Marketers often extend product lines by offering limited-capability models that are created by removing or degrading features in existing models. This production method, called versioning, has been lauded because of its ability to increase both consumer and firm...
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Keywords:
Brands and Branding;
Production;
Competency and Skills;
Welfare or Wellbeing;
Cost vs Benefits;
Perception;
Customers;
Performance Evaluation;
Fairness;
Business Ventures
Gershoff, Andrew, Ran Kivetz, and Anat Keinan. "Consumer Response to Versioning: How Brands' Production Methods Affect Perceptions of Unfairness." Journal of Consumer Research 39, no. 2 (August 2012): 382–398. (Selected in 2017 for JCR Research Curations on “Behavioral Pricing”.)
- 20 May 2016
- News