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(8,524)
- People (21)
- News (1,753)
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- Faculty Publications (3,908)
Show Results For
- All HBS Web
(8,524)
- People (21)
- News (1,753)
- Research (5,614)
- Events (66)
- Multimedia (76)
- Faculty Publications (3,908)
- Article
Identifying the Demand for Features: An Application to Mainframe Computers
By: Ken Brown and Shane Greenstein
Brown, Ken, and Shane Greenstein. "Identifying the Demand for Features: An Application to Mainframe Computers." Economics of Innovation and New Technology 9, no. 4 (2000): 353–383.
- 1979
- Chapter
Identifiability of the von Neumann-Morgenstern Utility Function from Asset Demands
By: Jerry R. Green, Lawrence J. Lau and Heraklis Polemarchakis
Green, Jerry R., Lawrence J. Lau, and Heraklis Polemarchakis. "Identifiability of the von Neumann-Morgenstern Utility Function from Asset Demands." In General Equilibrium, Growth and Trade: Essays in Honor of Lionel McKenzie, edited by Jerry R. Green and José Alexandre Scheinkman. New York: Academic Press, 1979.
- 2002
- Chapter
Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies
By: Stephen P. Bradley and Eric K. Clemons
Bradley, Stephen P., and Eric K. Clemons. "Strategic Uncertainty and the Future of Electronic Consumer Interaction: Developing Scenarios, Adapting Strategies." Chap. 4 in Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan, 78–101. New York: John Wiley & Sons, 2002.
- Research Summary
Rethinking Brand Contamination: How Consumers Maintain Distinction When Symbolic Boundaries Are Breached"
If consumers view their brands as extensions of themselves, what happens when undesirable consumers adopt these same brands? I address this question by examining an issue that is of great concern to managers of high-status brands: the rampant spread... View Details
- November 2020 (Revised September 2021)
- Case
HP Instant Ink: (Self) Disrupting the Consumer Printing Market
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and George Gonzalez
Seeking to disrupt the consumer printing market (before being disrupted by others), and in response to customer pain points, in 2013 HP Inc. launched an ink replenishment service called Instant Ink, where customers pay a monthly subscription fee based on the number of... View Details
Keywords: Printing; Ink; Subscription Model; Customers; Information Infrastructure; Service Delivery; Business Model; Disruption; Growth and Development Strategy
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and George Gonzalez. "HP Instant Ink: (Self) Disrupting the Consumer Printing Market." Harvard Business School Case 521-016, November 2020. (Revised September 2021.)
- October 2023
- Article
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Jimin Nam, Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Organizations face growing pressure from their consumers and stakeholders to take public stances on sociopolitical issues. However, many are hesitant to do so lest they make missteps, promises they cannot keep, appear inauthentic, or alienate consumers, employees, or... View Details
Nam, Jimin, Maya Balakrishnan, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Special Issue on Consumer Insights from Text Analysis edited by Grant Packard, Sarah G. Moore, and Jonah Berger. Journal of Consumer Psychology 33, no. 4 (October 2023): 632–644.
- Web
Buy Now, Pay Later: Credit in a Consumer Society
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the... View Details
- February 2001 (Revised October 2002)
- Teaching Note
Michael Dell: Winning on the Demand Side of the Information Revolution TN
By: Nancy F. Koehn
Teaching Note for (801-363). View Details
- 07 Mar 2000
- Research & Ideas
Putting Health Care Consumers in the Driver’s Seat
one of four topics: different models of consumer-driven health care; the role of consumer-driven health care in supporting innovative solutions to chronic problems in the industry; the new breed of consumer information View Details
- May 2008
- Teaching Note
Disney Consumer Products: Marketing Nutrition to Children (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [507-006]. View Details
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
- 2014
- Working Paper
The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It
By: Thales S. Teixeira
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details
Teixeira, Thales S. "The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It." Harvard Business School Working Paper, No. 14-055, January 2014.
- 20 May 2016
- News
How Retailers & Consumers Benefit from MAP Policy Enforcement
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
By: Rohit Deshpandé and S. Krishnan
Most of the work in impulse purchase behavior has investigated the association of socioeconomic variables and unplanned purchases with equivocal results. This paper examines the interrelationship between impulse purchases, credit card usage, cost of items bought, and... View Details
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 20 Jun 2018
- News
Graphic images speak to consumers of sugary drinks
- February 1996
- Case
Spartan Stores Incorporated: Reengineering for Efficient Consumer Response
Describes an effort to rationalize operations at a leading grocery wholesaler, enabled by information systems. Spartan Stores, Inc., is cooperatively owned by its 238 retailers and, through training, consulting, systems support, and cost of goods efficiencies, strives... View Details
McKenney, James L., and William Schiano. "Spartan Stores Incorporated: Reengineering for Efficient Consumer Response." Harvard Business School Case 396-263, February 1996.
- 2015
- Chapter
Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference
By: Neeru Paharia, Jill Avery and Anat Keinan
In this chapter, we explore how brands' relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency.... View Details
Keywords: Brand Management; CRM; Customer Relationship Management; Marketing Strategy; Marketing; Brands and Branding; Customer Focus and Relationships; Competition; Consumer Products Industry
Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands, Strong Relationships, edited by Susan Fournier, Michael Breazeale, and Jill Avery. Abingdon, UK: Routledge, 2015.