Filter Results:
(830)
Show Results For
- All HBS Web (830)
- Faculty Publications (135)
Show Results For
- All HBS Web (830)
- Faculty Publications (135)
- Web
Field Course: Startup Operations - Course Catalog
This course is designed to provide hands-on guidance through the early stages of building your business. Students will test assumptions and hypotheses to evolve their product, build their strategic and operating roadmaps, create... View Details
- 30 Aug 2016
- First Look
August 30, 2016
architecture. In particular, we draw upon modular systems theory to develop and test a series of propositions about the impact of component coupling on the cost of IT change. Our methods make use of “Design Structure Matrices” (DSMs), a... View Details
Keywords: Carmen Nobel
- 19 Oct 2011
- News
A Good Look
businesses but pays close attention to the marketplace. “We listen to the consumer and to our customers who are feeling pressure from consumers to not include certain ingredients in their formulas,” says Levy. The regulatory environment... View Details
- 25 Aug 2022
- News
Open Market
into account a lot of different inputs. Once you’re able to identify what you’re building and who you’re building it for, then you can focus on execution. We consider a few things when we’re executing, including asking ourselves: Have we truly listened to our View Details
- 19 Jan 2011
- First Look
First Look: Jan. 18
behavior. We propose that envy and empathy lead employees to discriminate in illicitly helping customers based on customer wealth. We test for this hypothesis in the vehicle... View Details
Keywords: Sean Silverthorne
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
April 2018 Management Science Offline Showrooms in Omni-channel Retail: Demand and Operational Benefits By: Bell, David R., Santiago Gallino, and Antonio Moreno Abstract—Omnichannel environments where customers shop online and offline at... View Details
Keywords: Sean Silverthorne
- 12 Mar 2018
- Op-Ed
Op-Ed: Why BlackRock CEO Larry Fink Is Not a Socialist
difference through their work. If they can align their personal purpose with the company’s purpose, there is a congruence that inspires them to do superior work, create great products and innovations, achieve the highest quality, and provide View Details
- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
and operate profitably. But, far too often, that success breeds inertia. As customers and markets change, organizations must continually sow fresh seeds if they are to remain a viable force in tomorrow's markets. In this program, we... View Details
Keywords: by Staff
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
and everyone, literally everyone, was asking him to be their tech cofounder to start a business (that's a common thing at HBS too when you're technical) and 2) While at Bridgewater, he had used SharePoint to create something that nontechnical employees could use to... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 01 Jun 1999
- News
A Random Sampling of HBS Graduates in the News
who spend a lot of time in their cars. Recently, Chen and Searle began market tests for *CD ("Star CD"), their new cellular-phone service that identifies songs and artists for listeners who call wanting to know more about the music... View Details
Keywords: Nancy O. Perry
- 21 Apr 2009
- First Look
First Look: April 21, 2009
rated. We hypothesize that ratings are particularly likely to spur responses from firms that receive poor ratings, and especially those that face lower-cost opportunities to improve or that anticipate greater benefits from doing so. We View Details
Keywords: Martha Lagace
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Above: Chris Kempczinski is one of the alumni working to modernize McDonald’s. Nick Karavites owns 24 McDonald’s restaurants in the Chicago area and the surrounding suburbs, and when he visits them, he always keeps his eye out for a surefire sign of trouble: A View Details
- 01 Dec 2015
- News
Launch Codes
“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable product and get... View Details
Keywords: Dan Morrell
- 01 Mar 2017
- News
Swimming with the Stream
just a jogging soundtrack. “How can I be the person people think of when they think about power and inspiration? How can I be the go-to destination for music and feminism?” she says. “The best companies are the ones that think, ‘How can I serve the View Details
Keywords: Dan Morrell
- 26 Jan 2016
- News
The First Five Years: Jill Applebaum (MBA 2015)
rewarding. From time to time, we’ll receive unsolicited emails from customers who tell us they can’t live without our product. Those touches of positive reinforcement definitely keep us motivated and energized. It also helps that Jillian... View Details
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
robust direct link between CSR and financial performance” It is true that in areas such as environmentally sustainable practices, customers have been willing to pay responsible producers a premium for products; take organic cotton, for... View Details
- 13 Mar 2012
- First Look
First Look: March 13
organizational characteristics affect the stringency of monitoring through reputation, customer loyalty, differential impacts of government sanctions, and the standardization and internal monitoring of operations. We View Details
Keywords: Sean Silverthorne
- Profile
Evelyne White
fine-tune the model before tackling the more competitive cities that the traveler-oriented services are blanketing. Testing a few big markets periodically will help confirm whether the return is greater by sticking to small and medium in... View Details