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- Faculty Publications (133)
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- All HBS Web (829)
- Faculty Publications (133)
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
Bridgestone/Firestone. "That was a tremendously difficult period for our customers and for us as a leadership team," recalled Nasser, before adding that Ford's commitment to consumers made it an easy decision to replace some 13 million... View Details
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
the end of the program, students will take an exam administered at any one of 4,000 testing centers worldwide to receive a certificate from HBS attesting to their mastery of the content. Unlike most MOOCs, which follow a traditional... View Details
- 07 May 2018
- Research & Ideas
Why Online Retailers Should Hide Their Best Discounts
adding a number of different frictions to the website, including eliminating the link to the outlet catalog on the store’s landing page, removing the ability for customers to search by discount, and taking away markers that automatically... View Details
- 31 Jul 2012
- First Look
First Look: July 31
likely would be difficult to finance externally. We argue that a developed financial system can facilitate exports, and we test three implications. First, a more developed financial system is associated with higher exports. Second, the... View Details
Keywords: Carmen Nobel
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
consumers were that deregulation: (1) unleashes the power of a self-correcting free market (Jeff Struck), giving customers services at prices they are willing to pay and quality levels that they are willing to pay for (at least in the... View Details
Keywords: by James Heskett
- 01 Dec 2014
- News
Case Study: Growing the Family Business
cleanliness and are staffed with teachers who use a proprietary curriculum to create an educational environment. Customers pay a significant premium for convenience—as much as $13 an hour for infant care versus $4 an hour or less for... View Details
- 19 Oct 2011
- News
A Good Look
businesses but pays close attention to the marketplace. “We listen to the consumer and to our customers who are feeling pressure from consumers to not include certain ingredients in their formulas,” says Levy. The regulatory environment... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
propositions represents a market test and signal of what consumers want. Q: Consumer marketing appears to be drifting away from mass market advertising to more targeted approaches made possible by the digital world. Is political marketing... View Details
Keywords: by Sean Silverthorne
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
model where firms choose which suppliers to integrate and whether to delegate decisions to integrated suppliers or keep them centralized. We test the predictions of this model using a novel dataset that combines measures of vertical... View Details
Keywords: Sean Silverthorne
- Web
Field Course: Startup Operations - Course Catalog
Founders Mindset. Educational Objectives This course is designed to provide hands-on guidance through the early stages of building your business. Students will test assumptions and hypotheses to evolve their product, build their strategic... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details
- 29 Sep 2009
- First Look
First Look: September 29
distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank, we test... View Details
Keywords: Martha Lagace
- 25 Aug 2022
- News
Open Market
into account a lot of different inputs. Once you’re able to identify what you’re building and who you’re building it for, then you can focus on execution. We consider a few things when we’re executing, including asking ourselves: Have we truly listened to our View Details
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
Above: Chris Kempczinski is one of the alumni working to modernize McDonald’s. Nick Karavites owns 24 McDonald’s restaurants in the Chicago area and the surrounding suburbs, and when he visits them, he always keeps his eye out for a surefire sign of trouble: A View Details
- 21 Mar 2017
- First Look
First Look at New Research, March 21
in sequence, map onto how very young children play. These components are (1) focusing on substitutes and borrowing selectively from peers, (2) testing assumptions about profit logics before committing to one, and (3) pausing with a... View Details
Keywords: Sean Silverthorne
- 19 Jan 2011
- First Look
First Look: Jan. 18
behavior. We propose that envy and empathy lead employees to discriminate in illicitly helping customers based on customer wealth. We test for this hypothesis in the vehicle... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- First Look
First Look: September 1
Exploiting novel data on the educational backgrounds of sell side equity analysts and senior officers of firms, we test the hypothesis that analysts' school ties to senior officers impart comparative information advantages in the... View Details
Keywords: Martha Lagace
- 20 May 2014
- First Look
First Look: May 20
executive officer, on a visit to Pola's head office in Tokyo, heard news of critical comments about the company and animal testing in a Facebook post from a group in South Australia where the brand had been founded as a small biodynamic... View Details
Keywords: Sean Silverthorne
- 27 Jan 2009
- First Look
First Look: January 27, 2009
models and policies are incomplete without taking into account the bargaining process and, in particular, the way in which this process interacts with underlying control structures in the household. Testing the Commitment Hypothesis in... View Details
Keywords: Martha Lagace
- 01 Dec 2017
- News
The First Five Years: Emmanuel Straschnov (MBA 2012)
and everyone, literally everyone, was asking him to be their tech cofounder to start a business (that's a common thing at HBS too when you're technical) and 2) While at Bridgewater, he had used SharePoint to create something that nontechnical employees could use to... View Details