Customer Experience - Publications - Faculty & Research

Program

Leading Global Businesses

of crisis. In parallel, the program will guide you in a profoundly personal exploration that builds your self-awareness and emotional intelligence, delving into the core of your experience to strengthen your capacities as a global... View Details

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

discovery work to validate the problem or their target customers. While gut feel or personal experience with a problem can be a strong signal there is a problem to solve, without proper product discovery work you won’t truly know if you... View Details

Keywords: by Julia Austin

Program

Agribusiness Seminar

constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing innovation Design robust,... View Details

Keywords: Agriculture; Agriculture

04 Mar 2024
What Do You Think?

Do People Want to Work Anymore?

(AdobeStock/Halfpoint) Sometimes we experience what Yogi Berra described as “déjà vu all over again.” It happened to me several weeks ago and left me wondering whether it’s déjà vu or whether things really have changed. Years ago, my... View Details

Keywords: by James Heskett

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

with customer lifecycles and product lifecycles, but if their business relies on talent, they need to consider talent lifecycles as well,” says Elberse. “It’s inevitable as players get older, they’ll lose performance on the field. Even a... View Details

Keywords: by Avery Forman; Sports

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

all, they’re wrestling with three major shifts in the global economy—changes born of technology that technology alone can no longer address: New customer expectations. Customers want frictionless, end-to-end... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

08 Apr 2014
First Look

First Look: April 8

By: Hałaburda, Hanna, and Felix Oberholzer-Gee Abstract—The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network... View Details

Keywords: Sean Silverthorne

05 Feb 2025
Blog Post

Leadership with purpose: Redefining success and impact with Satpal Singh (SELP—India 4, 2019)

When I joined the Senior Executive Leadership Program—India (SELP—India) at Harvard Business School, I wasn’t entirely sure how it would impact my career. I was already leading Business Transformation at Legrand India and had spent years gaining diverse industry View Details

Keywords: All Industries

03 May 2011
First Look

First Look: May 3

next-generation product. Read the article: http://hbr.org/2011/05/the-best-way-to-name-your-product-20/ar/1 Think Customers Hate Waiting? Not So Fast... Authors:Ryan W. Buell and Michael I. Norton Publication:Harvard Business Review 89,... View Details

Keywords: Sean Silverthorne

Web

Lifelong Learning - Alumni

experiences that help members to become their best selves. They are small, intimate groups usually comprised of seven to ten alumni who meet regularly and discuss their personal and professional lives confidentially. Big Ideas from... View Details

01 Dec 2023
News

The Imposter Among Us

Edited by Jen McFarland Flint; Illustrations by Peter Arkle It was their rst day at Harvard and like the rest of his cohort, Edgar Wallner (PMD 22, 1971) will never forget meeting Robert Gaines-Cooper. Frankly, it would have been difficult to miss the Englishman, who... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

02 Feb 2009
Research & Ideas

The Success of Persistent Entrepreneurs

expansion of venture-capital firms. How and when do venture-capital firms open up new offices? How do the strategic choices related to opening up those offices affect the success of investments? Finally, we are also beginning to explore how the View Details

Keywords: by Sarah Jane Gilbert

July 2010 (Revised March 2013)
Case

Heidrick & Struggles and Standard Chartered Bank: Managing Global Key Accounts

By: Robert G. Eccles and Kerry Herman

Daren Kemp, a partner at leadership consultancy and executive search firm Heidrick & Struggles, is responsible for the firm's relationship with Standard Chartered Bank (Standard Chartered). Standard Chartered is one of 94 companies in Heidrick's strategic partners... View Details

Keywords: Customer Relationship Management; Service Delivery; Partners and Partnerships; Business Strategy; Consulting Industry; Employment Industry

Citation

Educators

Purchase

December 2000
Case

SupplierMarket.com (A)

By: William A. Sahlman and Jared Stone

Describes a decision confronting the cofounders of a B2B Internet firm that focuses on the purchasing process for manufactured direct materials. The company has raised one round of capital from two prominent venture capital firms and must decide if it makes sense to... View Details

Keywords: Leveraged Buyouts; Customers; Decisions; Venture Capital; Internet

Citation

Educators

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

potential. With diverse experience in hand and a deep passion for the company’s mission, Leahy is showcasing exactly why she is the right person for the job. The Beauty of Combining Art and Science In many ways, Leahy’s path to the... View Details

Keywords: Consumer Products / Retail

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

Core Ideas: The Origins of Corporate Misconduct When I wrote “Managing for Organizational Integrity,” I was drawing on a decade of research and personal experience that had convinced me that a new approach to corporate ethics was needed.... View Details

Keywords: by Dina Gerdeman

Productive Tensions: How Every Leader Can Tackle Innovation’s Toughest Trade-Offs

How leaders can recast innovation’s toughest trade-offs—efficiency vs. flexibility, consistency vs. change, product vs purpose—as productive tensions.

Why is leading innovation in today’s dynamic business environment so distressingly... View Details

Web

Marketing - Faculty & Research

Marketing helps a firm in creating value by better understanding the needs of its customers and providing them with innovative products and services. This value is communicated through a variety of channels as well as through the firm's... View Details

12 Jun 2018
First Look

New Research and Ideas, June 12, 2018

practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off... View Details

Keywords: Dina Gerdeman

11 Dec 2018
Blog Post

Recap of the 4th Annual Women in Investing Summit

the Summit experience on the @hbsadmissions Instagram, here’s the background on how I began investing, my experience at HBS, and career advice from the Summit. What made you choose a career in investing?... View Details

Publications