Customer Centric Initiative - Publications - Faculty & Research

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

sellers' product spaces. We find evidence consistent with the former explanation: the likelihood of Amazon's entry is positively correlated with the popularity and customer ratings of third-party sellers' products. We also find that... View Details

Keywords: Dina Gerdeman

10 Jan 2012
First Look

First Look: January 10

forecasted probability of future funding by funding more innovative ideas. We propose that extremely novel technologies may need 'hot' financial markets to get through the initial period of discovery or diffusion. Download the paper:... View Details

Keywords: Sean Silverthorne

18 Dec 2012
First Look

First Look: December 18

Quarterly (forthcoming) Abstract Socialization theory has focused on enculturating new employees such that they develop pride in their new organization and internalize its values. Drawing on authenticity research, we propose that the View Details

Keywords: Carmen Nobel

11 Apr 2011
Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially announced a bare-bones version... View Details

Keywords: by Carmen Nobel; Technology; Computer

22 Apr 2022
Research & Ideas

Companies Can Expand Their Talent Pool by Giving Ex-Convicts a Second Chance

on a temporary or seasonal basis with hundreds of thousands of people searching for jobs. Wonolo was co-founded in 2014 by Yong Kim, a 2007 graduate of Harvard Business School. Reassurance and incentives open doors The researchers View Details

Keywords: by Jay Fitzgerald

05 Mar 2012
Research & Ideas

Is JC Penney’s Makeover the Future of Retailing?

offering items at a high initial price and then marking them down weeks later "insulting." He also eliminated coupons, something Macy's did in 2007, only to reverse the decision after unhappy customers... View Details

Keywords: by Kim Girard; Retail

01 Dec 2004
News

Marquis Jet Takes Off

partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets... View Details

Keywords: Roger Thompson; Air Transportation; Transportation

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

interacted with the product and learn about how they received it. After these interviews, it was clear that the optimal product was a blend of the two solutions. 3. Find a problem first, then start solving it. When conducting initial... View Details

Web

Research - Race, Gender & Equity

strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management industry 2023 Working Paper Was That a Microaggression: A Multilevel Theory of... View Details

21 Jan 2022
Blog Post

Tipping Point: Investing in the Women of Kenya’s Coffee Farms

the industry run. Each brightly colored bag of Kahawa 1893 features a prominent QR code that allows purchasers to give to the women behind the beans. “People have been very receptive to the idea,” says Nyamumbo. “Customers tip at restaurants, and they tip their Uber... View Details

01 Oct 1997
News

Graduate's Gift Honors HBS Friend

business, community development, and philanthropic activities, recalled their early days as students at HBS. Initially leery of the gregarious Anderson, de Rothschild said that he soon became fascinated by his stories about starting... View Details

Keywords: Nancy O. Perry

01 Jun 2023
News

An Engine of Innovation

disciplines and schools working on similar challenges.” In this conversation, Segneri highlights the broadening of the initial i-lab model as an educational collaborative just for students into a three-lab ecosystem that also engages... View Details

Keywords: Jennifer Gillespie

12 Sep 2023
Blog Post

Harvard Climate Entrepreneurs Circle: Taking Climate Solutions from Idea to Action, Faster

engaging materials on climate change. In 2022, they partnered with the State of New Jersey to launch a customized NJ hub to support their integration of climate change in various subjects. For this upcoming back-to-school, they will be... View Details

Web

Strategy Execution Online Course | HBS Online

Stories FAQs Enroll Now Key Concepts Apply frameworks, tools, and goal-setting and tracking exercises to your own strategic initiatives Evaluate and elevate your team’s management of the core tensions of strategy execution, including how... View Details

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HBS - Financials | Supplemental Financial Information

delivered for more than 6,300 global participants, representing an increase of 40 percent compared with fiscal 2021. The group also delivered custom programs in a range of industries, on-boarding 18 new clients into the portfolio and... View Details

March 2024
Case

Nomad: A License to Bank

By: Paul A. Gompers and Pedro Levindo

In late 2023, Lucas Vargas, CEO and co-founder of Nomad, a fintech that offered financial services in the United States for Brazilian residents, had to decide what to do to ensure the company’s continued expansion. Nomad launched its first product, a U.S. digital bank... View Details

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26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

1933. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and Archives Department, Hagley Museum and Library, Wilmington, Delaware Initial versions of cellophane were waterproof, but not... View Details

Keywords: by Carmen Nobel; Food & Beverage; Retail; Advertising

07 Apr 2015
News

Warrior Spirit

products and an environment where customers can connect with the brand. Evolve operates on the same concept. The focus just happens to be martial arts.” Like Starbucks, Evolve charges a premium for that experience, with monthly fees... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

Web

K–12 Education | Social Enterprise | Harvard Business School

especially for K-12 system leaders in partner organizations. The PELP Summer Institute focuses on system level leadership at the superintendent level. Accelerating Board Capacity (ABC) Institute The ABC Institute is a Harvard Business School Executive Education View Details

29 Sep 2021
Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

from each Kickstarter project, including the comments from the customers and updates posted by the entrepreneur. The researchers then manually collected data for actual delivery times and numbers of product features. They also... View Details

Keywords: by Rachel Layne

Publications