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  • 12 Sep 2023
  • Research & Ideas

How Can Financial Advisors Thrive in Shifting Markets? Diversify, Diversify, Diversify

like education planning and account aggregation, advisory firms can strengthen their businesses, shows the study, which Di Maggio cowrote with five collaborators from the investment company Dimensional Fund Advisors. "The issue is, the average client View Details
Keywords: by Ben Rand; Financial Services
  • 15 Jan 2019
  • First Look

New Research and Ideas, January 15, 2019

Susanna Gallani, and Tatiana Sandino Abstract—We analyze the effects of a field experiment introducing a values-based 360-degree assessment system at an Indian retailer. The director intended to encourage store managers, rewarded based on... View Details
Keywords: Dina Gerdeman
  • 22 May 2019
  • Blog Post

What is FIELD Global Immersion?

(IFCs) which are similar to the FGI experience but much more customized based on the faculty member’s research and network of connections within a particular industry. Each year, approximately 1/3 of EC... View Details
  • 2012
  • Article

Wider dem sauren Mund. Beiersdorfs U.S.-Geschaeft mit der Zahnpastamarke Pebeco

By: G. Jones and Christina Lubinski
This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The brand was an enormous international success, becoming for a time the largest toothpaste brand in the... View Details
Keywords: Growth and Development; Market Entry and Exit; Problems and Challenges; Marketing Strategy; Markets; Change; Customers; Social Psychology; Science; Brands and Branding; Competitive Strategy; Consumer Products Industry; United States; Germany
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  • Web

Business, Government & the International Economy - Faculty & Research

of 1857–58. Based on police, ministerial, prefectoral, and judicial archives, I present an alternate account that stresses the twin roles of financial innovation and the telecommunications revolution in breaching the limits of the state’s... View Details
  • Web

Ways to Give Today - Alumni

directly to HBS/Harvard. Donors may continue to receive solicitations from HBS during this period, for which we apologize in advance. Upon request to Sandra Fernandes, HGF will provide a US tax receipt to donors who pay taxes in the US and the UK; the gift amount will... View Details
  • Web

Finance - Faculty & Research

produces research addressing issues of present and future importance to managers, regulators, and policy-makers. Finance Unit Our intellectual roots are based in a long line of scholars from Robert Merton whose collaborative work on risk... View Details
  • 21 Nov 2006
  • First Look

First Look: November 21, 2006

meanness level that a penal system based on "retribution" tries to detect when deciding the severity of the punishment. We find that when initial beliefs differ, two equilibria can emerge out of identical fundamentals. In the... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2012
  • First Look

First Look: April 10

by having servers ask customers if they wanted to downsize portions of three starchy side dishes at a Chinese fast-food restaurant. We consistently found that 14-33% of customers accepted the downsizing... View Details
Keywords: Carmen Nobel
  • February 2011 (Revised November 2013)
  • Case

The Cheezburger Network

By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the... View Details
Keywords: Budgets and Budgeting; Digital Marketing; Customer Relationship Management; Venture Capital; Emerging Markets; Strategic Planning; Sales; Internet and the Web; Publishing Industry; Web Services Industry
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  • 24 Jan 2005
  • Research & Ideas

Rethinking Activity-Based Costing

Activity-based costing, ABC, would seem to be an accurate way for managers to assign costs to the customers and products that use a department's services. But real-world use has shown ABC loses power in large-scale operations, and can be... View Details
Keywords: by Robert S. Kaplan & Steven R. Anderson
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

to its Russian employees and civilian customers of baby food and nutritional formula if it withdrew. "You don’t want to support war, but at the same time you don’t know if you will be making things worse or not." “It really gets at the... View Details
Keywords: by Michael Blanding; Consumer Products
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

sought.” “I figured there must be a way to make these workouts more convenient, more affordable, and more accessible. And my hunch was that if I could make it possible, others would want it as well,” he said at the time. Foley’s hunch paid off: View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • February 5, 2009
  • Comment

In Praise of Marketing

By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details
Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning
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  • Web

Loan Reduction - Entrepreneurship

service-based for-profit venture. The program is competitive and offers one-time loan reduction awards of up to $20,000 to a limited number of graduating students who are selected based on a financial aid assessment, quality of the... View Details
  • Web

HBS - The year in Review

Custom programs. And, while the HBS Online portfolio continued its rapid growth with four new certificate programs and three new Certificates of Specialization, it also hosted Connext, an annual gathering of learners, in a hybrid format... View Details
  • 29 Apr 2008
  • First Look

First Look: April 29, 2008

Business School Case 508-028 Lincoln Financial Group (LFG) reorganizes its business in order to improve customer intimacy. However, to implement the strategy, they need to effect significant changes in the skills of their salespeople.... View Details
Keywords: Martha Lagace
  • 01 Dec 2023
  • News

The Imposter Among Us

having a sense of optimism, not taking oneself very seriously, and committing to the job are remedies to address this phenomenon. It actually helped me become more circumspect, more of a listener than a talker. I worked toward being more empathetic with my View Details
Keywords: Business Schools & Computer & Management Training; Educational Services
  • Web

Faculty & Research - Global

Krishna This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both... View Details
  • Web

Technology & Innovation - Faculty & Research

and unfunded firms. Because randomization of the sample was not feasible, we address endogeneity around selection bias using a sample of qualitatively similar firms based on a funding decision score. This allows us to observe the local... View Details