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- All HBS Web (945)
- Faculty Publications (177)
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Doctoral Students | Information Technology
the most of your HBS experience. Adobe Creative Cloud Information & Resources Information Security Microsoft 365 myHBS My Requests SharePoint Essentials Teaching & Learning Applications and technology View Details
- 29 Jan 2025
- Blog Post
Finding professional purpose: Building an impactful career that reflects your values with Lisa Tanzer (MBA 1993)
started my marketing career in Gillette’s brand management training program. I was excited to combine analytical rigor with creative strategy and felt well-prepared for the challenge. The program helped me realize that while I loved... View Details
- 29 Jan 2025
- Blog Post
Finding Professional Purpose: Building an Impactful Career that Reflects your Values with Lisa Tanzer (MBA 1993)
helped me realize that while I loved marketing, I wanted to focus on products and content that enriched or entertained. I’ve always been someone who wants to brighten peoples’ day, and I sought to integrate that into my career. I took on... View Details
- 22 Jun 2011
- Sharpening Your Skills
Sharpening Your Skills: Motivation
into the most effective way to design a compensation plan, concentrating on whether bonuses boost sales productivity and whether they should be awarded quarterly or annually. Research, focusing on the sales force of a large office supply... View Details
Keywords: Re: Multiple Faculty
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
How does an entrepreneur make the switch from inspiring a tiny group of followers in a metaphorical garage to leading what eventually becomes a multibillion-dollar business? The ability to translate individual creativity into sustained... View Details
Keywords: by Martha Lagace
- Web
Palis Pisuttisarun | MBA
me to study the ways technology interfaces with other disciplines to create change. Professional goals: By engaging in the startup space, I would like to venture into more creative and unconventional applications of technology, such as... View Details
- Profile
Ann Chao
says. Bridging the gap between creative and business minds For Ann, the most distinctive dimension of her MBA education is its ethical core. “HBS gets to our deepest motives,” she says. “Is it just profit? Or is profit a means for... View Details
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
always seeking new demand for creative projects to keep up with the supply of community members eager to take up challenges. "We're displacing a way of doing business in a big organization for the last 70 years," said DeJulio, who was a... View Details
Keywords: by Dina Gerdeman
- 01 Dec 2014
- News
Creating the Shopping Experience of the Future
my daughter’s opinion. I call her up, and she can see through my eyes what I’m seeing,” says Ross. “The uses are endless. It’s really as creative as you are. Where Glass becomes magical is when you get to see things in a new way.” But... View Details
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
resources." Michael P. Cassidy (MBA '91), general manager of the Computer Telephony Product Group at Artisoft, Inc., a maker of tools that connect phones to computers, took these lessons to heart when he created his own company, Stylus... View Details
- Profile
Carter Romansky
The creative side of the pharmaceutical industry engaged Carter Romansky in every aspect of the business: science, marketing, finance, law. But when his job became "less about its original goal (creating value for patients through... View Details
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
environments. “People have this notion that big data can solve every problem,” warns Luca. “We fundamentally think it’s about pairing the right sets of questions and tools with the right datasets.” With some creativity and ingenuity,... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
Don Draper and the rest of the Mad Men crew can thank Albert D. Lasker for their fame. A new biography convincingly nominates Lasker as the “father of modern advertising,” noted for creating brilliant ad campaigns selling everything from Kotex — an unknown View Details
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
mention in their next blog post about a topic you’ve been discussing, or perhaps even a guest blog spot. Be creative about how your investors can help shine a light on your brand, product, and team. Product... View Details
Keywords: by Julia Austin
- 13 Nov 2020
- News
Student Startups Help Fight COVID-19
virus. “They created products and services that have the potential to reduce the spread of the virus, improve patient care, and create community when in-person gatherings aren’t possible,” explains Matt Segneri (MBA 2010), the Bruce and... View Details
- 01 Jun 2002
- News
Be Our Guest: HBS Show 2002 Goes Off without a Hitch
which ran April 17–20 in Burden Auditorium. Since its first production in 1974, the event has showcased the dramatic, musical, and theatrical talent of HBS students. This year's performance was no exception. Titled Infernal Rate of... View Details
- 07 Aug 2019
- News
Step Right In
confusing? It is. Fortunately, TechCrunch sent a writer to the MoFE pop-up in New York’s SoHo neighborhood recently to try it out. As TechCrunch explains it, Askaryan was a product manager at Bridgewater Associates but had long been... View Details
- 01 Jun 2001
- News
Up Side Story: HBS Show a Sold-Out Success
With its usual flair and wit, this year’s HBS Show pitted the January and September cohorts against each other — think Jets, think Sharks — in a late March production of Up Side Story. The main characters, Tony and Maria, came from... View Details
- 01 Feb 1999
- News
Short Takes
Bulletin. In her working paper, "Psychological Safety and Learning Behavior in Work Teams," Edmondson presents field research she conducted at Office Design Incorporated (ODI), a midwestern manufacturer of office systems and furniture known for its innovative View Details
Keywords: Judith A. Ross
- Web
Jess Eng | MBA
that technology, education, and teachers shaped my aspirations, I too want to foster creative learning in all classrooms for all students and learners and share this passion with everyone. Professional goals: I'd love to create... View Details