Consumer Research - Publications - Faculty & Research

27 Sep 2024
Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

expensive brands, and only when inflation surged, not before or after,” the researchers write. Why? Cavallo and Kryvtsov find evidence of an increase in the relative demand for cheaper products, as consumers... View Details

Keywords: by Ana Elena Azpúrua

25 Oct 2020
Research & Ideas

The Dark Side of Fintech Borrowing

by consolidating some of their credit card debt saw a deterioration in those scores months down the line as they began to use their credit lines to consume more goods, from purchasing a car to buying everyday items, the View Details

Keywords: by Rachel Layne; Financial Services; Banking

17 Jan 2018
Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

when they pay their workers fairly—and struggle when they don’t, the research suggests. Resentment leads to employee backlash Rouen’s research findings add a layer of understanding to previous studies on the... View Details

Keywords: by Dina Gerdeman

Shawn A. Cole

Shawn Cole is the John G. McLean Professor in the Finance Unit at Harvard Business School, where he teaches and conducts research on financial services, impact investing, and Social Enterprise. He serves as faculty chair of the Social Enterprise... View Details

Keywords: banking; financial services; microfinance

2010
Other Unpublished Work

Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

By: Jill Avery

An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details

Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry

Citation

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the View Details

Keywords: by Julia Hanna; Publishing; Advertising

09 Dec 2002
Research & Ideas

Unilever—A Case Study

The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer goods manufacturer Unilever, which... View Details

Keywords: by Geoffrey Jones; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information to provide." “Focusing on a single revenue source is the most profitable strategy when firms compete for consumer information” It's clear from their research that the marketplace has plenty of... View Details

Keywords: by Dina Gerdeman; Consumer Products

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

Research released recently by iseecars.com seems to indicate a fleeting happiness with luxury cars. New buyers of BMW, Jaguar, Land Rover, Mercedes-Benz, and Porsche sell them more frequently in the first year than owners of other models.... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

December 2005 (Revised April 2011)
Case

General Electric's 20th Century CEOs

By: Nitin Nohria, Anthony Mayo and Mark Benson

General Electric thrived in every decade of the 20th century. Since its founding in 1892, GE has placed a high value on picking and training the best people. Staff members worked with other scientists in the company's research lab to design and manufacture new and... View Details

Keywords: Business History; Leadership Style; Growth and Development Strategy; Management Style

Citation

Educators

Purchase

Ananth Raman is a professor in the Technology and Operations Management area where he has taught courses on various aspects of Operational Excellence—supply chain management, technology and operations management, and service operations—to MBA students... View Details

Keywords: apparel; retailing; software

03 Nov 2015
News

Marketers Should Pay Attention to fMRI

22 Oct 2021
News

Corporate Misconduct Increases after Local Newspapers Shut Down, Study Says

11 May 2018
News

Online Ad Targeting Does Work—As Long As It's Not Creepy

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the... View Details

Keywords: by Ben Rand; Technology

15 May 2021
News

Is Inflation a Problem Now? Maybe, but More Likely Not

10 Mar 2016
News

For Today’s Travel Businesses, Is It TripAdvisor or Bust?

Video

For the Hotel Business, It’s TripAdvisor or Bust

18 Jun 2024
Research & Ideas

Central Banks Missed Inflation Red Flags. This Pricing Model Could Help.

their toolkit.” The work reveals new clues about an issue that has been challenging economists, businesses, and consumers for several years: runaway inflation that’s slowed but persisted stubbornly even in the face of interest-rate hikes.... View Details