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  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2014
  • HBS Case

Decommoditizing the Canned Tomato

Consumers in the United States are so increasingly into fresh, local, and carbon neutral that if someone figured out how to grow a tomato that could walk itself to the grocery store, they'd be a millionaire. So why is Mutti S.p.a., a... View Details
Keywords: by Maggie Starvish; Agriculture & Agribusiness; Food & Beverage; Retail
  • 20 Oct 2016
  • News

Smart Moves

provider of a whole range of services—parking, fuel-price data, intermodal routing—centered on the connected car. Although the majority of our data comes directly from consumers—think of it as crowd sourcing of traffic information—we’re not a View Details
Keywords: Robert S. Benchley; Support Activities for Transportation; Transportation
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

ideas into great businesses and are protected from senior managers who believe out-of-the-box thinkers need a lesson. Should I Stay or Should I Go? Mood Congruity, Self-monitoring and Retail Context Preference Authors:Rohit Deshpandé,... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
  • 30 Jun 2020
  • Book

Capitalism Is More at Risk Than Ever

The book Capitalism at Risk first appeared in 2011. The problems it identified with social inequality, global trade strife, and environmental degradation have only accelerated by 2020. The new edition of Capitalism at Risk, subtitled How Business Can Lead, is expanded... View Details
Keywords: by Martha Lagace
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

health-economics literature has done a better job documenting consumer-choice mistakes in insurance and treatment choices than explaining why those mistakes occur, it is clear that we should not ignore these mistakes in our analyses. We document evidence showing that... View Details
Keywords: Sean Silverthorne
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

Innovator's Dilemma as well as studies conducted more recently—might help angels, venture capitalists, and entrepreneurs get around one of the heartbreaking paradoxes of success. Outpacing Consumers Every market entails a trajectory of... View Details
Keywords: by Martha Lagace; Financial Services
  • 23 Aug 2016
  • First Look

August 23, 2016

authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for established businesses to respond... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2014
  • First Look

First Look: July 8

provides an insider's perspective on what has made it so effective. Publisher's link: http://hbr.org/2014/07/sustainability-in-the-boardroom/ar/1   Working Papers Modularity and Intellectual Property Protection By: Baldwin, Carliss Y.,... View Details
Keywords: Carmen Nobel
  • 28 Oct 2020
  • Blog Post

Keep Your Weary Workers Engaged

connections with individuals and groups. Comprehend. Satisfy our curiosity and master the world around us. Defend. Protect against external threats and promote justice. The extent to which a job satisfies these four drives accounts for a... View Details
Keywords: All Industries
  • 08 Dec 2020
  • Blog Post

Keep Your Weary Workers Engaged

connections with individuals and groups. Comprehend. Satisfy our curiosity and master the world around us. Defend. Protect against external threats and promote justice. The extent to which a job satisfies these four drives accounts for a... View Details
  • 17 Apr 2012
  • First Look

First Look: April 17

the digital strategy for The Times. Would consumers remain as engaged with a site protected by a paywall? Would advertisers react positively to such a move that walled off readers? Would readers value both... View Details
Keywords: Carmen Nobel
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

firms face little competition, even after the end of formal periods of patent protection and market exclusivity. Additionally, the evolving technologies of drug development—in particular, the increasingly common use of auxiliary endpoints... View Details
Keywords: Dina Gerdeman
  • 17 Jan 2017
  • Research & Ideas

Can China Maintain Its Economic Power?

terrible Foxconn suicides. The one-child-per-family policy was beginning to create a population shortage that meant cheap labor was running out. The old low-cost manufacturing-for-export strategy had run out of steam. They were developing a new economic formula based... View Details
Keywords: by Deborah Blagg
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

the impact of inventory on sales and the interrelationship between gross margin and inventory. We also estimate the effects of exogenous explanatory variables such as store growth, proportion of new inventory, capital investment per store, selling expenditure, and... View Details
Keywords: Martha Lagace
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

fills this void by showing that the expansion of self-service operation and the increasing use of transparent packaging had a significant impact not only on how consumers purchased foods but also on how they understood food quality.... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

chapter as one of the great marketing companies, in league with Kraft Food or Coca-Cola. The job of the next CEO would be to unlock the enterprise value of the company in the face of continuing customer consolidation and increasingly diverse View Details
Keywords: Martha Lagace
  • 13 Oct 2015
  • First Look

October 13, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49831 Creating Reciprocal Value Through Operational Transparency By: Buell, Ryan W., Tami Kim, and Chia-Jung Tsay Abstract—We investigate whether organizations can create value by introducing visual transparency between... View Details