Filter Results:
(547)
Show Results For
- All HBS Web
(547)
- News (109)
- Research (382)
- Events (1)
- Multimedia (1)
- Faculty Publications (78)
Show Results For
- All HBS Web
(547)
- News (109)
- Research (382)
- Events (1)
- Multimedia (1)
- Faculty Publications (78)
- 26 Sep 2024
- Blog Post
Syngenta Tomato Vision
Product Development & Marketing, where Product Development Specialists and Breeders explained the process for developing new tomato varieties. Many different factors (e.g., consumer preferences such as taste and shape, disease... View Details
- 01 Apr 1996
- News
Stasis and Turmoil: HBS Research for the Real World
communications industry has entailed the gradual removal of protected monopolies and rate-of-return regulation. Yet, at the same time, new government policies have been adopted to require open access and nondiscriminatory pricing in areas... View Details
- 02 Feb 2010
- First Look
First Look: Feb. 2
explores the consequences of supposing that consumers see a firm as fair if they cannot reject the hypothesis that the firm is somewhat benevolent towards them. When consumers can reject this hypothesis,... View Details
Keywords: Martha Lagace
- 05 Mar 2019
- First Look
New Research and Ideas, March 5, 2019
core business, ranging from environmental issues to LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government policies and... View Details
Keywords: Dina Gerdeman
- 08 Feb 2011
- First Look
First Look: Feb. 8
to divert search for an information intermediary who enables buyers (consumers) to search affiliated sellers (stores). We identify two original motives for diverting search (i.e., inducing consumers to search more than they would like):... View Details
Keywords: Sean Silverthorne
- Web
Leadership Execution and Action Planning (LEAP) - Course Catalog
Creating and communicating a turnaround narrative. Protecting the base business while changing direction and creating forward movement. Module 3: Crisis Building on the turnaround module, here we examine how the added elements of... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic... View Details
Keywords: Carmen Nobel
- 10 Mar 2009
- First Look
First Look: March 10, 2009
or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product which can be easily stockpiled by end-consumers as... View Details
Keywords: Martha Lagace
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
labels (vs. text warning labels, calorie labels, and no labels), provided insight into psychological mechanisms driving effectiveness, and assessed consumer sentiment. Study 1 indicated that graphic warning labels reduced the share of... View Details
Keywords: Sean Silverthorne
- 19 Mar 2013
- First Look
First Look: March 19
innovator develop his idea before selling it? In the context of selling original movie ideas, I present a model that features the writer's private information on the idea's value, different protection levels associated with different... View Details
Keywords: Sean Silverthorne
- 22 Aug 2005
- Research & Ideas
Balancing the Future Against Today’s Needs
This separate-yet-connected structure allows leaders to provide freedom to some to blaze a new trail, while protecting the ability of others to stay on the tried-and-true path. "You need to separate out your innovators and let them... View Details
Keywords: by Paul Michelman
- 01 Sep 2004
- News
Promise & Perils
the local level, and typically filled rural niches for consumer goods. At their peak in the early 1990s, an estimated 19 million TVEs operated across the country. By contrast, the SOEs were controlled by various government ministries at... View Details
- 18 Dec 2018
- First Look
New Research and Ideas, December 18, 2018
firms face little competition, even after the end of formal periods of patent protection and market exclusivity. Additionally, the evolving technologies of drug development—in particular, the increasingly common use of auxiliary endpoints... View Details
Keywords: Dina Gerdeman
- 01 Sep 2008
- News
Mara Aspinall
change that. Going forward, we need to view diagnostics, devices, and drugs in terms of the objective value that each creates. What about patient attitudes? Do you think most health-care consumers are ready to place their faith in... View Details
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
barely able to pay back the interest, thus being perpetually in debt (often by refinancing). Studying such practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate View Details
Keywords: Sean Silverthorne
- 22 Jul 2002
- Research & Ideas
How Business Strategy Tamed the “Invisible Hand”
applications was provided by interservice competition in the U.S. military after World War II. In this period, American military leaders found themselves debating the arrangements that would best protect legitimate competition between... View Details
Keywords: by Pankaj Ghemawat
- 20 Nov 2012
- First Look
First Look: November 20
information that function as organizational, location, and personnel mobility barriers among quasi-autonomous units within a mega-agency or holding company have become an essential component of conflict policies. Subject to the protection... View Details
Keywords: Sean Silverthorne
- 03 Feb 2009
- First Look
First Look: February 3, 2009
would intrude ever more deeply and more precisely into consumer lives than broadcast media had been able to. Instead, the transformation is unfolding on a model of consumer empowerment, in which View Details
Keywords: Martha Lagace
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
exchanges. Shareholder protection strongly predicted exchange success, even in countries with high levels of venture capital activity, patenting, and financial market development. Second-tier exchanges in countries with better shareholder... View Details
Keywords: Dina Gerdeman
- 26 Feb 2019
- First Look
New Research and Ideas, February 26, 2019
organizational mechanisms can help: guardrails that protect the weaker of the two goals, dynamic decision-making that treats high-level goals as sacrosanct but tactical decisions as provisional, and leaders dedicated to “both/and”... View Details
Keywords: Dina Gerdeman